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Eleme has upgraded its "Blue Project" to provide multi-dimensional support for warehouse-based merchants, including practical benefits like commission rebates, site selection, and promotional assistance.

1. Commission incentives: New warehouse merchants opening between December 2024 and February 2025 can receive up to ¥30,000 in cash rewards, subject to meeting assessment criteria.

2. Site selection services: The platform assists merchants in securing locations within premium commercial districts to enhance customer and traffic acquisition.

3. Promotion benefits: Offers high-value promotional coupons at 90% discount and heavily subsidized marketing campaigns, with previous subsidies reaching up to 70%.

4. Traffic support: Merchants achieving advertising spending targets can receive cash rebates up to ¥10,000, with new stores getting full cash returns and established stores receiving partial cash plus promotion coupons.

5. Logistics discounts: Introduces preferential pricing for "Super Customer" fulfillment service featuring five key benefits: premium delivery, exclusive labels, shortened delivery times, streamlined claims, and exemption from management controls.

6. System upgrade: The "Soaring Elephant" full-chain management system receives comprehensive enhancements, supporting omnichannel food delivery operations and providing chain management with integrated supply chain solutions.

Eleme's upgraded initiative supports brands in building instant retail channels and enhancing marketing effectiveness through optimized consumer touchpoints.

1. Channel development: Site selection services help brands establish warehouses in core commercial areas, increasing visibility and foot traffic to strengthen brand influence.

2. Marketing support: 90%-off promotional coupons and high-subsidy activities reduce marketing costs while amplifying campaign impact.

3. Consumer trends: The platform's increased investment in instant retail reflects growing demand for convenience services, presenting market expansion opportunities for brands.

4. Logistics optimization: "Super Customer" service discounts improve delivery efficiency and user experience, enabling faster product-to-consumer reach.

5. System integration: The enhanced Soaring Elephant system facilitates omnichannel management, allowing unified operations and supply chain coordination to boost brand competitiveness.

Eleme's new support policies outline growth strategies and risk mitigation for sellers capitalizing on instant retail opportunities.

1. Policy benefits: Up to ¥30,000 commission rebates lower startup costs, while site selection services optimize warehouse locations to increase sales potential.

2. Market growth: The platform's expanded instant retail investment reflects shifting consumer demands, enabling sellers to leverage traffic and promotional support for business expansion.

3. Opportunity alert: Advertising spending rebates up to ¥10,000 apply to both new and existing stores, providing low-cost customer acquisition channels.

4. Risk mitigation: "Super Customer" logistics discounts reduce fulfillment risks and enhance operational stability.

5. Collaboration models: The upgraded Soaring Elephant system supports chain operations, offering sellers learnable integrated management solutions to improve efficiency.

Eleme's initiative creates commercial opportunities and digital insights for factories to enter markets through warehouse retail models.

1. Business opportunities: Commission incentives and site selection services lower warehouse setup costs, enabling factories to expand sales channels and product exposure.

2. Product demand: Platform support for warehouse merchants allows factories to produce goods aligned with instant retail trends.

3. Digital advancement: Soaring Elephant's supply chain solutions provide insights for optimizing production processes and inventory management.

4. Logistics optimization: "Super Customer" discounts improve delivery efficiency and reduce product damage, supporting reliable fulfillment.

5. E-commerce insights: The platform's multi-faceted investments demonstrate e-commerce integration potential, guiding factories toward online sales and digital transformation.

Eleme's upgrade reflects instant retail industry trends, introducing new technologies and solutions to address client pain points.

1. Industry direction: Increased platform investment signals industry shift toward warehouse models, presenting growth opportunities for service providers.

2. New technologies: Soaring Elephant's omnichannel capabilities introduce chain management and supply chain technologies that enhance service value.

3. Client challenges: Site selection solves location difficulties; traffic support alleviates high customer acquisition costs; logistics discounts address fulfillment challenges.

4. Solutions: Commission incentives and promotional coupons offer low-cost marketing tools; "Super Customer"'s five benefits (premium delivery, exclusive labels, etc.) provide complete delivery solutions worth emulating.

Eleme's platform measures enhance merchant recruitment and operations while addressing commercial needs and mitigating risks.

1. Platform strategy: The upgraded "Blue Project" attracts new merchants with up to ¥30,000 rebates, strengthening recruitment appeal.

2. Operations management: Site selection optimizes merchant distribution; traffic support sets advertising targets with rebate incentives to boost platform activity.

3. Commercial needs: "Super Customer" logistics discounts address delivery issues, meeting merchant demands for flexible fulfillment.

4. Risk avoidance: Soaring Elephant's chain solutions reduce operational risks and ensure platform stability.

5. Merchant acquisition: Promotion benefits and traffic resources serve as support tools to attract warehouse merchants and expand platform ecosystems.

Eleme's initiative reveals instant retail industry movements and business model innovations, offering policy insights.

1. Industry trends: Platform upgrades and increased investment indicate industry consolidation toward warehouse-integrated models.

2. Business models: Multi-dimensional support (rebates, traffic, logistics) builds merchant ecosystems, innovating platform-warehouse collaboration.

3. Emerging issues: Unpublished assessment criteria may spark transparency debates; logistics discount benefits require practical effectiveness evaluation.

4. Policy implications: Support measures like rebates and site selection offer references for policymaking to promote e-commerce fair competition.

5. Research value: Soaring Elephant's upgrade demonstrates supply chain digitization trends, providing analysis opportunities for business model impact studies.