双线地铁、房租“一免二减”...杭州又一个跨境电商新园区来啦！

This article introduces the basic information and supportive policies of the newly opened Haiwaihai Cross-Border E-Commerce Industrial Park in Hangzhou, delivering actionable insights for cross-border e-commerce practitioners looking to settle in the park.

1. Clear core information: Located in the Grand Canal Digital Smart City in Gongshu District, Hangzhou, the park is developed by Haiwaihai Group, a capable private enterprise. It benefits from convenient transportation via two subway lines and proximity to elevated highways, and is equipped with complete commercial facilities including dining, retail, banking, and gyms to meet daily office and living needs.

2. Clear favorable policies: The standard rent ranges from 1.8 to 2.2 RMB per square meter per day. Eligible enterprises that newly register or relocate to the park and sign a lease of 3 years or longer can enjoy the "one-year rent free, two-year rent reduction" discount, and can additionally stack multiple government funding support for cross-border e-commerce from Hangzhou municipality.

3. Complete supporting services: The park provides free access to meeting venues, regularly hosts entrepreneurial salons and talent training programs, and facilitates connections with financial and investment institutions, meeting the diverse needs of enterprises for office space, talent development, and financing.

This article highlights multiple benefits for brands looking to expand globally via cross-border e-commerce from the newly launched Haiwaihai Cross-Border E-Commerce Industrial Park in Hangzhou. Key takeaways are as follows:

1. Funding support for brand promotion: Brands can receive subsidies covering up to 25% of promotion costs when building their independent brand presence via social media, search engines, and cross-border live streaming, with a maximum annual cap of 500,000 RMB per enterprise. For participation in cross-border e-commerce trade shows, brands can get subsidies covering up to 70% of booth costs, for a maximum of 6 standard booths per year, significantly reducing outbound promotion costs.

2. Lower operational costs: Eligible brands can enjoy the "one-year rent free, two-year rent reduction" discount. Businesses engaged in cross-border export or independent station exports can receive annual funding support of up to 2 million RMB, effectively cutting overall brand operating costs.

3. Versatile supporting infrastructure: The park accommodates multiple use cases including office space, product exhibition, and live streaming. Its concentrated industrial ecosystem gathers all types of upstream and downstream market players, making it convenient for brands to connect with resources and expand business.

For sellers looking to scale their cross-border e-commerce business, this article outlines settlement opportunities and multiple favorable policies at the new cross-border e-commerce industrial park in Hangzhou. Key takeaways are as follows:

1. Significant cost advantages: The standard rent ranges from 1.8 to 2.2 RMB per square meter per day. Sellers that newly register or relocate to the park and sign a 3-year or longer lease qualify for the "one-year rent free, two-year rent reduction" policy, bringing rental costs far below comparable parks in the market.

2. Multiple layers of funding support: Sellers conducting export business through compliant regulatory models can receive up to 2 million RMB in annual funding support; independent station exporters can receive a one-off support grant of up to 2 million RMB, with additional subsidies available for independent brand promotion, substantially cutting operating costs.

3. Complete supporting services: The park provides free access to meeting venues, regularly offers entrepreneurial guidance and talent training, and facilitates connections with financial and investment institutions. It addresses sellers' core pain points related to operations, talent, and financing, making it an ideal base for sellers to establish and grow their business.

For manufacturing factories looking to transition to cross-border e-commerce exports, this park offers a strong foundation for a successful transition. Key takeaways are as follows:

1. Abundant access to market opportunities: The park focuses on building a complete cross-border e-commerce ecosystem, gathering a large number of upstream and downstream players including cross-border sellers, service providers, and live streaming agencies. After moving in, factories can directly connect with sales channels and access overseas market demand. They can also leverage policy support to build their own branded export business, cutting out middlemen to boost profit margins.

2. Low transition costs: Factories transitioning to cross-border e-commerce qualify for park rent discounts, and eligible businesses can also access multiple layers of funding support for export business and brand promotion, reducing the cost of trial and error during transition.

3. Complete supporting infrastructure for transition: The park provides talent training, entrepreneurial guidance, and financing connections, helping factories solve common transition pain points including talent gaps, funding shortages, and lack of operational experience, supporting factories to complete digital and e-commerce transformation.

For cross-border e-commerce service providers, the opening of this new park brings new opportunities for business growth. Key takeaways are as follows:

1. Access to a large pool of new prospective clients: Hangzhou has a mature cross-border e-commerce industry, and the new park will attract a large volume of cross-border e-commerce enterprises. Service providers that settle in early can connect with target clients locally, solving their core customer acquisition pain point.

2. Specialized funding support policies: The park has launched dedicated support policies for service providers. Providers that meet the criteria of serving more than 50 cross-border e-commerce enterprises, generating annual service revenue of no less than 10 million RMB, and achieving year-over-year revenue growth of at least 15% in the application year can receive a one-off funding grant of up to 1 million RMB to support business expansion.

3. The park's open, inclusive industrial ecosystem welcomes service providers in logistics, payment, marketing, and live streaming. Regular entrepreneurial salons and training events held by the park also provide venues for providers to connect with clients and build their own brands, facilitating business expansion.

For industrial park platform operators, the operating model of Haiwaihai Cross-Border E-Commerce Industrial Park offers many valuable reference points. Key takeaways are as follows:

1. Attractive investment promotion policy design: It adopts a combined model of "base rent discounts + stacked local government support", launching the "one-year rent free, two-year rent reduction" discount, paired with multiple layers of corporate funding support from Hangzhou municipality. This structure has strong appeal to high-quality cross-border e-commerce enterprises and effectively improves investment promotion efficiency.

2. Value-added services are prioritized in operation: Beyond basic office and commercial amenities, the park additionally provides value-added services including entrepreneurial guidance, talent training, free meeting space, and financing and venture capital connections. This meets the diverse needs of resident enterprises and improves corporate retention.

3. Park planning aligns with industry needs: The park prioritizes transportation accessibility with a location served by two subway lines, and builds a multi-functional space integrating office, exhibition, live streaming, and training facilities that matches the operational needs of the cross-border e-commerce industry, offering valuable references for the planning of other industrial parks.

For cross-border e-commerce industry researchers, this article reveals new trends in China's domestic cross-border e-commerce industry and provides a new research sample. Key takeaways are as follows:

1. New industry development trends: Leading domestic private enterprises are now increasingly focusing on developing professional cross-border e-commerce industrial parks, and local governments have launched multi-level funding support policies covering both enterprises and parks, with a focus on supporting cross-border exports, independent stations, and independent brand global expansion. This indicates that clustered industrial development is a clear trend, and independent brand global expansion has become a core development direction.

2. Innovation in park business models: New-generation cross-border e-commerce industrial parks have moved beyond the traditional "secondary landlord" model, where operators only provide office space. They now extend to value-added services including talent training, entrepreneurial guidance, financial connections, and venture capital services, building a complete industrial ecosystem to boost their own competitiveness. This new business model merits in-depth research.

3. This article clearly presents the policy framework through which local governments support cross-border e-commerce development, providing a real-world case for research on the impact of local industrial policies on the cross-border e-commerce sector, with high research reference value.