乐歌2024半年报：营收同比增长44.64% 海外仓营收同比增长129.88%

作者：王浩然文章来源：亿邦动力

2024-08-05 10:58

作者：王浩然文章来源：亿邦动力

2024-08-05 10:58

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乐歌2024半年报关键业绩亮点

1. 整体营收24.27亿元，同比增长44.64%，显示业务高速扩张。

2. 净利润1.60亿元，同比减少63.86%，主要因2023年出售海外仓的非经常性收入影响；扣非净利润1.07亿元，同比增长29.95%，反映核心业务稳健增长。

产品与渠道干货信息

1. 人体工学系列产品营收13.37亿元，占营收55.07%，是主要收入来源；新品类如电动沙发、人体工学椅销售收入占比约8%，体现产品多元化。

2. 跨境电商收入9.15亿元，同比增长20.36%；独立站收入3.69亿元，同比增长20.87%，占跨境电商收入的40.31%，亚马逊占比53.76%，显示多渠道布局。

海外仓业务实操成果

1. 海外仓营收8.51亿元，同比增长129.88%，毛利率15%，同比提升；全球17个自营海外仓，面积48.21万平方米。

2. 服务778家外贸企业，处理包裹超400万个，同比增长超120%，提供高效物流支持。

品牌战略与渠道建设核心干货

1. 自主品牌产品销售收入占主营业务收入（不含海外仓）68.93%，突显品牌主导地位；新品类销售收入占比约8%，反映产品研发和消费趋势响应。

2. 独立站销售收入3.69亿元，同比增长20.87%，占跨境电商收入40.31%，显示品牌渠道建设成效；亚马逊占比53.76%，对比提供渠道优化参考。

消费趋势与用户行为洞察

1. 人体工学系列产品营收13.37亿元，占比55.07%，结合新品类增长，表明用户对健康办公产品需求稳定；新品类占比提升，暗示用户行为向多元化产品迁移。

2. 海外仓业务高速增长（营收增129.88%），服务企业超778家，反映品牌商可借物流服务提升用户满意度。

增长市场与机会提示干货

1. 整体营收同比增长44.64%，海外仓营收同比增长129.88%，显示跨境电商和物流服务为高增长领域；独立站收入同比增长20.87%，提供可学习渠道模式。

2. 新品类销售收入占比约8%，结合人体工学产品主导，提示消费需求变化机会，如电动沙发等新品开发。

事件应对与商业模式启示

1. 净利润下降因非经常性收入，但扣非净利润增长29.95%，提示风险规避需关注核心业务；海外仓服务778家企业，处理包裹增超120%，提供合作机会。

2. 独立站占跨境电商收入40.31%，亚马逊占53.76%，可学习多渠道运营；海外仓毛利率提升至15%，启示物流效率优化。

产品生产与设计需求干货

1. 人体工学系列产品营收13.37亿元，占营收55.07%，主导生产需求；新品类如电动沙发、人体工学椅销售收入占比约8%，提示产品设计多样化机会。

2. 自主品牌占比68.93%（不含海外仓），反映生产端需支持品牌化战略，提升产品竞争力。

商业机会与电商数字化启示

1. 海外仓业务营收8.51亿元，同比增长129.88%，服务778家企业，处理包裹超400万个，启示工厂可借物流数字化提升效率。

2. 跨境电商收入增长20.36%，独立站增长20.87%，提供电商渠道合作机会，推动生产端数字化转型。

行业发展趋势与客户痛点干货

1. 海外仓营收同比增长129.88%，服务企业778家，处理包裹超400万个，同比增长超120%，显示物流服务需求激增趋势；毛利率15%提升，反映效率优化。

2. 跨境电商收入同比增长20.36%，独立站增长20.87%，突显行业向多渠道发展，客户痛点包括渠道整合和物流效率。

解决方案启示

1. 乐歌自营海外仓全球布局（17个仓，48.21万平方米），提供高效物流解决方案，可借鉴以应对包裹增长挑战。

2. 新品类占比提升，结合产品多元化，启示服务商需支持客户产品创新需求。

平台需求与最新做法干货

1. 跨境电商收入中，独立站占比40.31%，亚马逊占比53.76%，显示平台生态需求；独立站收入同比增长20.87%，提供平台招商和运营管理参考。

2. 海外仓营收同比增长129.88%，服务778家企业，处理包裹增超120%，反映商业对物流平台的需求，平台可优化合作方式。

运营管理与风险规避

1. 海外仓毛利率15%提升，启示平台需加强运营效率；服务企业数量增长，提示风险规避在库存和物流管理。

2. 整体营收增长44.64%，但净利润波动，平台可学习扣非净利润增长29.95%的核心业务模式。

产业新动向与商业模式干货

1. 海外仓业务营收同比增长129.88%，全球17个自营仓服务778家企业，处理包裹超400万个，显示物流产业快速扩张新动向。

2. 自主品牌占比68.93%（不含海外仓），结合产品多元化（新品类占8%），体现“产品+服务”商业模式创新。

新问题与政策启示

1. 净利润同比下降63.86%因非经常性收入，但扣非净利润增长29.95%，突显业绩波动问题；海外仓毛利率15%提升，提供效率优化研究点。

2. 独立站和亚马逊渠道占比数据（40.31% vs 53.76%），结合增长趋势，启示政策需支持多渠道平衡发展。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Key Performance Highlights from Loctek's 2024 Interim Report

1. Total revenue reached RMB 2.427 billion, a 44.64% year-on-year increase, indicating rapid business expansion.

2. Net profit was RMB 160 million, down 63.86% YoY, primarily due to non-recurring income from the 2023 sale of overseas warehouses; however, core net profit (excluding one-off items) rose 29.95% to RMB 107 million, reflecting steady growth in core operations.

Product & Channel Insights

1. The ergonomics product line generated RMB 1.337 billion in revenue, accounting for 55.07% of total sales and remaining the primary income source; new categories like electric sofas and ergonomic chairs contributed approximately 8%, demonstrating product diversification.

2. Cross-border e-commerce revenue grew 20.36% YoY to RMB 915 million; revenue from the independent website increased 20.87% to RMB 369 million, representing 40.31% of cross-border e-commerce sales, while Amazon accounted for 53.76%, highlighting a multi-channel strategy.

Overseas Warehouse Operational Results

1. Overseas warehouse revenue surged 129.88% YoY to RMB 851 million, with gross margin improving to 15%; the company now operates 17 self-owned warehouses globally, covering 482,100 square meters.

2. These facilities served 778 export enterprises, processing over 4 million parcels—a more than 120% YoY increase—providing efficient logistics support.

Core Brand Strategy & Channel Development Insights

1. Sales from self-branded products accounted for 68.93% of core business revenue (excluding warehouse services), underscoring brand dominance; new product categories contributed approximately 8%, reflecting R&D responsiveness to consumer trends.

2. Independent website revenue grew 20.87% YoY to RMB 369 million, representing 40.31% of cross-border e-commerce sales, demonstrating effective brand channel building; Amazon's 53.76% share provides a benchmark for channel optimization.

Consumer Trend & User Behavior Analysis

1. The ergonomics series generated RMB 1.337 billion (55.07% of revenue), combined with new category growth, indicating stable demand for health-focused office products; rising new category share suggests user migration toward diversified offerings.

2. The 129.88% surge in overseas warehouse revenue, serving over 778 enterprises, shows how brands can leverage logistics services to enhance customer satisfaction.

Growth Market & Opportunity Indicators

1. Total revenue grew 44.64% YoY, while overseas warehouse revenue jumped 129.88%, highlighting cross-border e-commerce and logistics as high-growth sectors; the independent website's 20.87% growth offers a replicable channel model.

2. New categories contributed ~8% of revenue, alongside ergonomic products' dominance, signaling shifting consumer demand and opportunities in developing products like electric sofas.

Risk Management & Business Model Insights

1. Net profit decline was due to non-recurring items, but core profit grew 29.95%, emphasizing risk mitigation through focus on core operations; overseas warehouses serving 778 enterprises with parcel volume up over 120% present partnership opportunities.

2. The independent website accounted for 40.31% of cross-border sales vs. Amazon's 53.76%, illustrating multi-channel operations; overseas warehouse gross margin rising to 15% highlights logistics efficiency gains.

Product Production & Design Demand Insights

1. Ergonomics products generated RMB 1.337 billion (55.07% of revenue), driving primary production demand; new categories like electric sofas and chairs contributed ~8%, indicating diversification opportunities in product design.

2. Self-branded products accounted for 68.93% (excluding warehouses), signaling manufacturing support for brand-building strategies to enhance product competitiveness.

Business Opportunities & E-commerce Digitalization Cues

1. Overseas warehouse revenue surged 129.88% YoY to RMB 851 million, serving 778 enterprises and processing over 4 million parcels, suggesting factories can adopt logistics digitalization for efficiency gains.

2. Cross-border e-commerce revenue grew 20.36%, with independent websites up 20.87%, offering channel collaboration opportunities to drive manufacturing digital transformation.

Industry Trends & Client Pain Points

1. Overseas warehouse revenue jumped 129.88% YoY, serving 778 enterprises and processing over 4 million parcels (up >120%), indicating surging logistics demand; gross margin improvement to 15% reflects efficiency optimization.

2. Cross-border e-commerce revenue grew 20.36%, with independent websites up 20.87%, highlighting industry shift toward multi-channel models and client needs for integrated channels and logistics efficiency.

Solution Development Cues

1. Loctek's global network of 17 self-operated warehouses (482,100 sqm) offers efficient logistics solutions, providing a model to address parcel volume growth challenges.

2. Rising share of new categories and product diversification indicate service providers must support clients' innovation needs.

Platform Demand & Best Practices

1. Independent websites accounted for 40.31% of cross-border e-commerce revenue vs. Amazon's 53.76%, revealing platform ecosystem demands; the website's 20.87% growth offers insights for merchant recruitment and operations management.

2. Overseas warehouse revenue surged 129.88% YoY, serving 778 enterprises with parcel volume up over 120%, reflecting commercial demand for logistics platforms and opportunities for partnership optimization.

Operations Management & Risk Mitigation

1. Overseas warehouse gross margin improvement to 15% underscores the need for platform operational efficiency; growing enterprise service numbers highlight inventory and logistics management risks.

2. While total revenue grew 44.64%, net profit volatility suggests platforms should study the 29.95% core profit growth model for stability.

Industry Shifts & Business Model Innovations

1. Overseas warehouse revenue surged 129.88% YoY, with 17 global self-operated facilities serving 778 enterprises and processing over 4 million parcels, indicating rapid logistics industry expansion.

2. Self-branded products accounted for 68.93% (excluding warehouses), combined with 8% revenue from new categories, reflecting 'product + service' business model innovation.

Emerging Issues & Policy Implications

1. A 63.86% net profit decline due to non-recurring income, contrasted with 29.95% core profit growth, highlights earnings volatility; the 15% overseas warehouse gross margin offers efficiency optimization research avenues.

2. Independent website (40.31%) and Amazon (53.76%) channel data, paired with growth trends, suggest policy support for balanced multi-channel development.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

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【亿邦原创】日前，乐歌股份发布了2024年半年报。财报显示，2024年上半年，乐歌股份实现营收24.27亿元，同比增长44.64%；净利润为1.60亿元，同比减少63.86%；扣非净利润为1.07亿元，同比增长29.95%。

乐歌方面表示，净利润的同比下降主要缘于2023年1月出售海外仓所产生的较大非经收入，增加当期资产转让未扣除转让所得税的收益约为7352万美元。

产品部分，人体工学系列产品依然是乐歌营业收入的主要来源，上半年营收13.37亿元，占营收比重为55.07%；同时，在升降桌产品之外，乐歌股份推出了电动沙发、人体工学椅等品类，上半年新品类销售收入占比约8%。

半年报显示，2024年上半年，乐歌股份自主品牌产品销售收入占主营业务收入（不含海外仓收入）比例为68.93%。其中，跨境电商销售收入9.15亿元，同比增长20.36%；独立站销售收入3.69亿元，同比增长20.87%，增速均高于去年全年。上半年，独立站收入占跨境电商收入的40.31%，亚马逊所占比例为53.76%。

海外仓部分，上半年营收8.51亿元，同比增长129.88%，毛利率15%，相比去年全年提高2.31%。截至报告披露日，乐歌在全球拥有17个自营海外仓，面积48.21万平方米，上半年已累计服务778家外贸企业，处理包裹超过400万个，同比增长超120%。

亿邦持续追踪报道该情报，如想了解更多与本文相关信息，请扫码关注作者微信。

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FAQ回顾

乐歌股份2024年上半年营收和净利润是多少？

乐歌股份2024年上半年实现营收24.27亿元，同比增长44.64%；净利润为1.60亿元，同比减少63.86%，主要因2023年出售海外仓产生大额非经常性收入。扣非净利润为1.07亿元，同比增长29.95%。

乐歌海外仓业务2024年上半年表现如何？

乐歌海外仓业务上半年营收8.51亿元，同比增长129.88%，毛利率为15%。公司在全球拥有17个自营海外仓，总面积48.21万平方米，累计服务778家外贸企业，处理包裹超400万个。

乐歌自主品牌和跨境电商收入占比多少？

2024年上半年，乐歌自主品牌产品销售收入占主营业务收入（不含海外仓）比例为68.93%。跨境电商销售收入9.15亿元，其中独立站收入占比40.31%，亚马逊平台占比53.76%。

标签:: 跨境电商独立站品牌全球化智能制造海外仓乐歌

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