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华为云盘古大模型驱动企业搜索 助力齐心集团共筑智能新时代

作者:龚作仁 文章来源:Laborer

2024-06-25 10:21

作者:龚作仁 文章来源:Laborer

2024-06-25 10:21

邦小白快读

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本文核心是分享华为开发者大会2024上,B2B政企采购龙头齐心集团披露的大模型在ToB电商领域的落地实践,有不少值得了解的AI行业落地信息和可参考的转型干货。

1. 核心会议信息:华为开发者大会2024于6月21日-23日在东莞举办,主题为“智慧融合·共创未来”,会上展示了全新HarmonyOS NEXT和鸿蒙生态最新成果,汇聚了全球行业精英分享云计算、AI等领域的技术进展与应用前景。

2. 实操参考干货:齐心集团作为深耕政企采购30余年的上市龙头,借助华为云盘古大模型的KooSearch解决方案,已经实现了个性化商品推荐、供应链复杂度处理能力升级,还落地了智能客服、营销图文生成、供应链分析等多场景AI应用,为实体企业智能化转型提供了可复制的参考路径。

本文给ToB领域品牌商提供了龙头企业智能化升级的完整案例,涵盖品牌服务升级、业务优化的多维度干货。

1. 需求与趋势:当前ToB端企业客户已经不满足于传统的一站式采购,更期待个性化、精准化、智能化的服务体验,品牌需要提前布局智能化升级应对需求变化,才能跟上市场发展。

2. 业务升级方向:品牌可以借助大模型技术优化核心业务,一方面升级商品推荐精准度,提升用户体验,另一方面提升供应链预测与决策能力,增强市场响应效率,同时还能拓展智能客服、内容营销、智能分析等多场景智能化服务,丰富品牌服务价值。

3. 合作模式参考:品牌可以和头部大模型服务商合作,借助成熟解决方案降低技术落地门槛,齐心与华为云的合作模式值得同类型品牌参考借鉴。

本文给ToB领域的卖家披露了大模型时代的新增长机会,提供了可落地的升级参考干货。

1. 机会与趋势提示:当前AIGC和大模型技术已经正式落地ToB电商领域,能够从多个业务环节提升效率、优化体验,是卖家实现差异化竞争、获得新增量的新赛道,值得卖家重点布局。

2. 可学习的落地路径:卖家可以从核心业务切入,先借助成熟大模型方案优化商品推荐和供应链管理两个核心环节,快速看到升级效果,再逐步拓展到客服、营销、决策分析等其他环节,降低转型试错成本。

3. 合作经验参考:卖家可以对接华为云这类拥有成熟大模型技术的服务商,依托成熟方案快速落地AI应用,不需要从零搭建技术团队,大幅降低智能化升级的门槛与成本。

本文给面向ToB领域的生产工厂提供了数字化升级和业务拓展的干货启示。

1. 商业机会提示:当前下游B2B采购龙头已经完成了智能化平台升级,能够实现更精准的需求匹配和更高效的供应链对接,工厂可以主动对接这类智能化平台,获得更稳定、精准的企业客户订单,有效拓展ToB业务渠道。

2. 数字化转型启示:工厂也可以引入大模型技术优化自身的供应链管理环节,提升需求预测的准确性,增强对市场变化的响应能力,提升整体生产决策效率,降低库存等运营风险。

3. 电商合作启示:接入智能化的B2B服务平台,可以借助平台的智能化获客、服务能力,降低工厂自身对接企业客户的运营成本,提升服务效率,同时也能借助平台的数字化能力反向推进工厂自身的数智化升级。

本文给AI、企业服务领域的服务商提供了行业需求、落地方向的干货内容。

1. 客户痛点梳理:当前ToB企业服务领域存在多个普遍痛点,包括商品推荐精准度不足、供应链复杂度高处理难度大、各业务环节人工成本高效率低,大量传统ToB企业都有智能化升级的需求,市场空间十分广阔。

2. 行业发展趋势:大模型技术已经从概念阶段落地到垂直行业的具体业务场景,传统企业的智能化升级需求正在快速释放,未来ToB垂直领域的AI落地服务会成为行业增长的核心方向。

3. 解决方案参考:服务商可以参考华为云盘古KooSearch的模式,针对垂直行业的核心业务场景打造成熟解决方案,帮助企业快速落地AI应用,覆盖商品推荐、供应链优化等多场景需求,提升方案的适配性。

本文给B2B产业服务平台等平台商提供了智能化升级、运营优化的干货参考。

1. 需求变化总结:当前企业级客户对B2B采购平台的需求,已经从基础的一站式采购服务转向个性化、智能化的全链路服务,平台必须加快AI升级才能跟上客户需求,保住自身市场竞争力。

2. 平台升级路径参考:平台不需要从零研发大模型,可以通过和成熟大模型服务商合作,引入成熟的行业解决方案快速落地AI应用,优先升级核心的商品推荐、供应链管理环节,再逐步延伸到其他场景,降低升级风险。

3. 运营招商启示:平台完成智能化升级后,可以提升整体服务效率和客户体验,还能丰富平台的服务场景,吸引更多产业链上下游的服务商、供应商入驻,进一步完善平台生态,提升平台整体盈利能力。

本文给研究产业数字化、AI落地的研究者提供了最新的产业动向和真实案例参考,干货充足。

1. 最新产业动向:当前AI大模型的产业化落地已经从消费端渗透到传统ToB政企服务领域,国内头部B2B采购平台已经实现了大模型在多核心业务环节的落地,验证了大模型在ToB领域的应用价值,产业数字化转型进入了AI赋能的新阶段。

2. 商业模式创新观察:传统B2B电商平台借助大模型,可以从基础的交易撮合服务延伸到智能化决策、智能化内容服务等领域,拓展了平台的价值空间,衍生出新的商业模式和盈利点。

3. 合作模式研究参考:本文披露的“华为云提供大模型技术能力+齐心集团垂直行业场景落地”的合作模式,验证了技术提供商和垂直行业平台合作落地AI的可行性,为研究产业数字化转型路径提供了真实的一手样本。

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

This article shares the on-ground practice of large language models (LLMs) in B2B e-commerce disclosed by Comix Group, a leading B2B government and enterprise procurement player, at Huawei Developer Conference 2024. It delivers valuable insights into real-world AI industry applications and actionable takeaways for digital transformation.

1. Core event information: Huawei Developer Conference 2024 was held in Dongguan from June 21 to 23 under the theme "Smart Synergy, Co-Create the Future". The conference showcased the new HarmonyOS NEXT and the latest progress of the Harmony ecosystem, gathering global industry elites to share technological advances and application outlooks in cloud computing, AI and other fields.

2. Actionable takeaways: As a listed industry leader with over 30 years of experience in government and enterprise procurement, Comix Group has leveraged Huawei Cloud Pangu LLM's KooSearch solution to upgrade personalized product recommendations and its ability to handle complex supply chain operations. It has also rolled out AI applications across multiple scenarios including intelligent customer service, marketing content generation and supply chain analysis, providing a replicable reference path for intelligent transformation of physical enterprises.

This article offers B2B brands a complete case study of intelligent upgrading from an industry leader, with multi-dimensional insights on service and business optimization.

1. Demand and trends: Today's B2B clients are no longer satisfied with traditional one-stop procurement; they increasingly expect personalized, precise and intelligent service experiences. Brands need to lay out intelligent upgrades early to adapt to shifting demand and keep up with market development.

2. Directions for business upgrading: Brands can leverage LLM technology to optimize core operations. On one hand, they can improve the accuracy of product recommendations to boost user experience; on the other hand, they can enhance supply chain forecasting and decision-making capabilities to improve market response efficiency. They can also expand intelligent services across scenarios such as customer service, content marketing and data analysis to enrich their brand value proposition.

3. Reference for cooperation models: Brands can partner with leading LLM service providers to lower the barrier to AI implementation with mature off-the-shelf solutions. The cooperation model between Comix and Huawei Cloud offers a valuable reference for peer brands.

This article discloses new growth opportunities for B2B sellers in the LLM era and provides actionable guidance for business upgrading.

1. Opportunity and trend outlook: AIGC and LLM technology have now entered formal commercial deployment in B2B e-commerce, boosting efficiency and improving user experience across multiple business links. It is a new track for sellers to build differentiated competitiveness and unlock new growth, making it a high-priority area for布局.

2. A learnable implementation path: Sellers can start from core business links, first optimizing product recommendation and supply chain management with mature LLM solutions to see tangible improvement quickly, then expanding to customer service, marketing, decision analysis and other scenarios gradually to reduce trial-and-error costs during transformation.

3. Reference for cooperation experience: Sellers can partner with established LLM service providers like Huawei Cloud to deploy AI applications quickly based on mature solutions, eliminating the need to build an in-house tech team from scratch and significantly lowering the threshold and cost of intelligent upgrading.

This article provides actionable insights on digital upgrading and business expansion for ToB-focused manufacturing factories.

1. Business opportunity outlook: Leading downstream B2B procurement players have already completed intelligent platform upgrading, enabling more accurate demand matching and more efficient supply chain connectivity. Factories can proactively connect with these intelligent platforms to access more stable, precisely matched corporate client orders and effectively expand their B2B business channels.

2. Insights for digital transformation: Factories can also adopt LLM technology to optimize their own supply chain management, improve demand forecasting accuracy, strengthen responsiveness to market changes, boost overall production decision efficiency, and reduce operational risks such as excess inventory.

3. Insights for B2B e-commerce cooperation: By accessing intelligent B2B service platforms, factories can leverage the platforms' intelligent customer acquisition and service capabilities to cut their own operational costs for serving corporate clients and improve service efficiency. The platforms' digital capabilities can also drive factories' own digital and intelligent transformation in return.

This article delivers insights on industry demand and implementation directions for AI and enterprise service providers.

1. Summary of client pain points: There are multiple common pain points across the ToB enterprise service sector, including inaccurate product recommendation, high complexity and difficulty of supply chain management, and high labor costs with low efficiency across business links. A large number of traditional ToB enterprises have demand for intelligent upgrading, creating a huge untapped market.

2. Industry development trends: LLM technology has moved beyond the concept phase to deployment in specific business scenarios of vertical industries. Demand for intelligent upgrading from traditional enterprises is growing rapidly, and AI implementation services for vertical ToB sectors will become the core growth driver for the industry going forward.

3. Solution reference: Service providers can learn from Huawei Cloud Pangu's KooSearch model, building mature solutions tailored for core business scenarios in vertical industries to help enterprises deploy AI applications quickly. This approach covers demand across multiple scenarios including product recommendation and supply chain optimization, and improves solution adaptability.

This article provides actionable insights on intelligent upgrading and operation optimization for B2B industrial service platforms and other platform operators.

1. Summary of shifting demand: Corporate clients' demand for B2B procurement platforms has shifted from basic one-stop procurement services to personalized, intelligent end-to-end services. Platforms must accelerate AI upgrading to keep up with client demand and maintain market competitiveness.

2. Reference for platform upgrading paths: Instead of developing LLMs from scratch, platforms can partner with established LLM service providers to introduce mature industry solutions and deploy AI applications quickly. They can prioritize upgrading core links including product recommendation and supply chain management, then expand to other scenarios gradually to reduce upgrading risks.

3. Insights for operation and merchant recruitment: After completing intelligent upgrading, platforms can improve overall service efficiency and client experience, enrich service scenarios, attract more upstream and downstream industry service providers and suppliers to settle in, further improve the platform ecosystem, and boost the platform's overall profitability.

This article provides researchers of industrial digitalization and AI implementation with the latest industry trends and a real-world case study, with rich actionable insights.

1. Latest industry trends: The industrial implementation of AI large models has expanded from the consumer end to traditional B2B government and enterprise services. Leading domestic B2B procurement platforms have already deployed large models across multiple core business links, verifying the application value of LLMs in the B2B sector. Industrial digital transformation has entered a new phase of AI empowerment.

2. Observations on business model innovation: Traditional B2B e-commerce platforms can leverage large models to expand beyond basic transaction matching services into intelligent decision-making, intelligent content services and other areas. This expands the platforms' value space and gives rise to new business models and profit streams.

3. Reference for cooperation model research: The "Huawei Cloud provides LLM technical capabilities + Comix Group drives vertical industry scenario implementation" cooperation model disclosed in this article verifies the feasibility of AI implementation through partnerships between technology providers and vertical industry platforms, providing a real-world first-hand sample for research on industrial digital transformation paths.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

6月21日至23日,华为开发者大会2024(以下简称大会)在东莞举行。本次大会以“智慧融合·共创未来”为主题,汇聚来自全球的开发者、合作伙伴、行业领袖及学术精英,共同探讨云计算、人工智能、物联网以及5G等关键技术的最新进展与应用前景,并在大会现场展示了全新的HarmonyOS NEXT和鸿蒙生态最新成果,同时大会还设置了丰富的主题演讲、峰会、专题论坛和互动体验活动等。

华为开发者大会2024现场

来自互联网、金融、政企服务等不同行业的大咖出席并在现场分享实践经验。其中,齐心集团CTO于斌平受邀在“盘古驱动企业搜索,提供全新的生成式AI搜索服务”专题论坛上,围绕《大模型在ToB电商领域的实践与探索》发布主题演讲。

据了解,齐心集团专注政企采购服务30余年,2009年在深圳A股成功上市,是中国B2B办公物资集采服务的龙头企业。经过多年发展,齐心集团打造了以企业运维物资集采为核心的全场景、全产链、数智化企业服务平台体系,为企业级客户提供一站式采购服务。

齐心集团CTO于斌平

于斌平在分享中指出,齐心集团通过盘古KooSearch解决方案探索商品推荐和供应链优化,可实现智能化的服务升级,不仅可提供更加个性化和精准的商品推荐,也增强对供应链复杂性的处理能力,实时适应市场变化,显著提升预测准确性和决策效率。

此外,齐心集团还通过整合AIGC、大模型及其衍生技术,深化构建产业链智能服务平台,除了为客户、服务商、员工提供智能客服、企业知识检索等服务,还为营销、市场、供应链等业务环节带来了创新应用,如文生图、图生图及为供应链提供结果式分析建议等,进一步丰富了企业服务的智能化场景。

齐心集团通过积极探索AIGC和大模型技术在ToB电商领域的应用,为整个产业链上的伙伴带来了自动化、智能化、专业化的服务体验,也为行业内更多企业提供了经验参考。未来,齐心集团也将继续与华为云一起积极拥抱数字化浪潮,开启新一轮的产业转型升级。

注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

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FAQ回顾

华为云盘古大模型如何助力企业搜索?

华为云盘古大模型通过KooSearch解决方案为企业提供生成式AI搜索服务,可实现智能化的商品推荐、供应链优化和知识检索,提升服务个性化和决策效率。

齐心集团在大模型应用方面有哪些实践?

齐心集团将AIGC和大模型技术应用于ToB电商领域,提供智能客服、企业知识检索、文生图、图生图及供应链分析建议,构建了全场景数智化企业服务平台。

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