培养新时代的跨境电商人才，浙江这所高校实践教学与理论并举

This article shares best practices from Zhejiang University of Technology (ZJUT) in cultivating cross-border e-commerce talent. Key insights include:

1. ZJUT’s International Economics and Trade program aims to develop versatile, innovative, and globally oriented cross-border e-commerce professionals, with a complete industry-education integrated training system. Its 2+2 track uses small-size bilingual classes taught and managed by leading faculty, to meet the needs of the emerging cross-border e-commerce sector and students’ personalized development.

2. It has built a comprehensive curriculum and textbook system covering undergraduate, graduate, international students and cross-disciplinary students across the university. The program has developed multiple provincial-level first-class courses, authored several key textbooks for Zhejiang’s 14th Five-Year Plan, and supplementary practical courses such as virtual simulation training.

3. ZJUT has co-built practical training bases with multiple leading local cross-border e-commerce enterprises in Zhejiang. It organizes students to participate in real industry practice through site visits, internships and research projects. Its students have won multiple awards in academic competitions, and many have joined the cross-border industry for internships or entrepreneurship.

This article introduces ZJUT’s mature cross-border e-commerce talent development system, which offers multiple takeaways for brands expanding globally. Key takeaways are as follows:

1. Cross-border e-commerce talent trained by ZJUT have composite skills in digital marketing, data analysis and cross-border operations, matching the talent needs of brands going global. Brands can source high-quality talent reserves via campus recruitment and internship partnerships.

2. ZJUT welcomes industry-university cooperation and has co-built practical bases with multiple local e-commerce companies. Brands can apply to join the partnership to develop custom-tailored cross-border talent aligned with their brand needs via the university’s training system, and lock in outstanding graduates early.

3. Through partnerships with the university, brands can access the latest information on industry consumption trends and changing user behavior from the talent side, to inform direction for their brand marketing and product development.

This article shares ZJUT’s industry-education integrated model for cross-border e-commerce talent cultivation, which brings multiple opportunities and insights for cross-border sellers. Key insights are as follows:

1. Cross-border e-commerce is a fast-growing new sector facing a notable shortage of professional talent. ZJUT has already produced a pool of versatile professionals skilled in cross-border operations and digital marketing. Sellers can source suitable talent via campus recruitment and internship partnerships to resolve talent bottlenecks for growth.

2. ZJUT opens industry-university cooperation for co-building practical training bases. Sellers can participate in the partnership to run custom talent development programs with the university, securing a stable talent pipeline. They can also access the latest updates on shifting consumer demand through industry-university interaction to uncover new market opportunities.

3. Sellers can reference ZJUT’s competency requirements for cross-border talent to refine competency standards for their own roles, improve internal talent development systems, and lift the overall professional capability of their teams.

This article introduces ZJUT’s experience in cross-border e-commerce talent cultivation, which offers multiple insights and business opportunities for factories pursuing cross-border e-commerce transformation. Key points are as follows:

1. The emerging cross-border e-commerce sector prioritizes digital and versatile talent. Factories advancing digital transformation and cross-border expansion are in great need of such professionals with digital literacy and cross-border operational capabilities, and can source suitable talent from the university via campus recruitment and industry-university cooperation.

2. ZJUT welcomes industry-university cooperation to co-build practical training bases. Factories can partner with the university to cultivate custom talent matching their cross-border transformation needs, and can leverage the university’s research capacity to gain research support for cross-border consumer-aligned product development and design, to optimize product offerings.

3. Factories can reference the university’s talent development orientation to clarify the competency configuration required for their digital and e-commerce transformation, refine their transformation roadmaps, and speed up transformation progress.

This article outlines the prevailing talent pain point in the cross-border e-commerce industry, and the industry-education integration approach to addressing talent gaps, which offers multiple insights for cross-border e-commerce service providers. Key insights are as follows:

1. Amid the rapid growth of the cross-border e-commerce industry, there is a widespread shortage of versatile, international professional talent, a common pain point across the sector. Both talent training service providers and operational service providers can develop targeted service products around this pain point to expand their market footprint.

2. Universities are building industry-education integrated talent development systems that require practical resources and real industry cases from enterprises. Service providers can partner with universities to meet their needs, participate in practical course development and training base construction—this expands their customer base and improves their service solutions.

3. Industry trends show that cross-border e-commerce talent requirements are increasingly tilted toward digital, versatile and global competencies. Service providers can optimize their talent training and industry service products along this direction to better align with market demand.

This article introduces ZJUT’s industry-education integration model for cross-border e-commerce talent cultivation, which offers multiple insights for cross-border e-commerce platforms. Key insights are as follows:

1. The cross-border e-commerce industry currently faces a widespread shortage of professional talent, and platform merchants also struggle with talent gaps that hold back growth. Platforms can reference this industry-education integration model, partner with universities to cultivate and deliver custom talent for on-platform merchants, improve merchants’ operational capability and retention, and attract more merchants to join the platform.

2. ZJUT’s curriculum covers students of all education levels. Platforms can participate in curriculum development to integrate platform rules and operational practice into university teaching. This allows platforms to disseminate their operational standards, cultivate future operational talent and potential merchants already familiar with platform operations, and build reserves of ecosystem resources.

3. Platforms can learn from this open cooperation model to improve their merchant service system, reduce the risk of merchant operational failure caused by talent shortages, and lift the overall quality of the platform ecosystem.

This article shares ZJUT’s typical experience in cross-border e-commerce talent cultivation, which offers high reference value for researchers studying cross-border e-commerce industrial ecosystems and industry-education integration models. Key insights are as follows:

1. In terms of new industry trends: amid the rapid growth of cross-border e-commerce, the shortage of professional talent has become a core constraint on industry development. Domestic universities, especially local universities in industry-advanced regions, are exploring new talent development models aligned with industrial demand, which represents an important new trend in the development of the cross-border e-commerce industrial ecosystem.

2. ZJUT has built a complete industry-education integrated cultivation system ranging from textbook authoring and curriculum development to practical teaching, forming a composite talent development model that balances theoretical and practical training. This provides a typical on-the-ground case for research on the application of industry-education integration in the cross-border e-commerce sector.

3. ZJUT’s exploration also reflects the path of local universities serving local industrial development, which offers insights for research on industrial talent development policy and industry-education integration mechanisms, and provides a reference sample for other related research.