首设跨境电商和海外仓展示区，杭州跨境电商综合试验区亮相第135届广交会

This article focuses on the new cross-border e-commerce and overseas warehouse exhibition zone launched at the 135th Canton Fair, and shares key information about the participation of Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone. Key takeaways are as follows:

1. Core event information: The 135th Canton Fair runs from April 15 to May 5, covering a total exhibition area of 1.55 million square meters. It features 55 exhibition sections with nearly 74,000 booths, and more than 29,000 participating enterprises, 20% more high-quality enterprises than the previous session. Held in three phases, the new exhibition zone allows participants to attend the entire event.

2. Details of the new zone: This is the first time the Canton Fair has launched a 3,000-square-meter cross-border e-commerce and overseas warehouse zone, with 158 participating enterprises organized by 11 provincial-level regions. The zone aims to support the transformation of traditional foreign trade, inject new vitality into the sector, and leverage the role of new business formats in stabilizing and securing supply chains.

3. Participation of Hangzhou Pilot Zone: As the only comprehensive pilot zone in Zhejiang participating in the fair, Hangzhou has a 50-square-meter exhibition booth showcasing its institutional advantages, characteristic industrial parks and high-quality export products. The zone is home to nearly 100 provincial-level and above well-known cross-border e-commerce brands, and its participation scale ranks among the top in China.

This article outlines the latest industry trends and channel opportunities for cross-border brands going global. Key takeaways are as follows:

1. Overall industry trend: In the first quarter of 2024, China's cross-border e-commerce import and export volume reached 577.6 billion yuan, up 9.6% year-on-year, with exports hitting 448 billion yuan. The industry maintains steady growth, and there remains substantial market space for brands expanding globally.

2. New marketing channel opportunities: The first-time cross-border e-commerce and overseas warehouse zone at this Canton Fair allows participants to attend all three phases of the event, providing brands with more opportunities for in-person communication and product exposure. Brands can also connect with buyers from 50 countries and regions worldwide, 64% of which are from Belt and Road Initiative partner countries, making the zone ideal for brands looking to expand into emerging markets.

3. Referenceable successful experience: Leveraging its institutional advantages, Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone has helped a large number of traditional enterprises build and expand their global brands, cultivating nearly 100 provincial-level and above well-known cross-border e-commerce brands, accounting for one-third of Zhejiang Province's total. Brands can reference the path of going global supported by pilot zone resources.

This article sorts out the latest policy developments and market opportunities for cross-border sellers. Key takeaways are as follows:

1. Latest policy developments: The launch of the first-ever cross-border e-commerce and overseas warehouse zone at this Canton Fair is an important signal at the national level that aligns with foreign trade development trends and supports the growth of new cross-border e-commerce business formats. It clarifies the development direction of encouraging traditional foreign trade transformation and leveraging cross-border e-commerce to stabilize and secure supply chains, with continued policy dividends to be released.

2. Growing market opportunities: China's cross-border e-commerce import and export grew 9.6% year-on-year in the first quarter, with the whole industry maintaining relatively fast growth. The cross-border export track still offers substantial incremental space, which is very favorable for sellers looking to expand their cross-border business.

3. Opportunity reminder: The new cross-border e-commerce and overseas warehouse zone allows participants to attend all three phases of the fair, giving sellers more opportunities to connect with international buyers than standard booths. Sellers aiming to expand their business should leverage this official exhibition resource.

4. Resource reference: Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone offers mature institutional support, and local enterprises have already achieved year-on-year cross-border business growth by relying on the pilot zone's policies. Sellers can access pilot zone resources to lower barriers to global expansion.

This article provides directional guidance and opportunity information for traditional manufacturing factories looking to transform and expand globally. Key takeaways are as follows:

1. Market business opportunities: China's cross-border e-commerce maintained a 9.6% year-on-year growth in the first quarter, with the overall industry growing steadily. Overseas demand for Chinese products continues to increase, leaving substantial room for development for factories that build and export their own brands.

2. Transformation direction guidance: The launch of the first cross-border e-commerce and overseas warehouse zone at this Canton Fair clarifies the national direction of encouraging traditional manufacturing and foreign trade enterprises to transform via cross-border e-commerce. Factories can leverage new business formats to build their own global brands and move away from the low-profit model of traditional OEM manufacturing.

3. Accessible transformation resources: Cross-border e-commerce comprehensive pilot zones like Hangzhou have developed a mature "six systems and two platforms" institutional framework, alongside complete supporting cross-border e-commerce industrial parks that can support factories expanding globally. To date, Hangzhou has cultivated nearly 100 export brands, and its transformation path is replicable.

4. Exhibition opportunity: The new zone allows participants to attend all three phases of the fair, providing more exposure and business matching opportunities. Factories can register for this exhibition to expand their customer base.

This article outlines the latest developments in the cross-border e-commerce industry and sorts out key information for relevant service providers. Key takeaways are as follows:

1. Industry development trends: China's cross-border e-commerce is currently maintaining relatively fast growth, with first-quarter import and export up 9.6% year-on-year and the industry scale continuing to expand. The first-time cross-border e-commerce and overseas warehouse zone at this Canton Fair confirms that cross-border e-commerce has become a core new growth driver for foreign trade, with growing industry recognition, and the overall market space for service providers continues to expand.

2. Core customer demand: A large number of traditional foreign trade and manufacturing enterprises are seeking to transform into cross-border e-commerce, build their own global brands, connect with global buyers and stabilize their supply chains, creating a large pool of target customers for service providers.

3. Business development directions: Cross-border brand global expansion, overseas warehouse construction and cross-border park supporting services are currently hot directions in the industry. Local comprehensive pilot zones are promoting enterprise global expansion and require large amounts of supporting services from third-party providers. Service providers can partner with local pilot zones to connect with the demand of export-focused enterprises and expand their own business.

This article sorts out industry demand and referenceable operational experience for cross-border-related platform operators. Key takeaways are as follows:

1. Market demand direction: Currently, a large number of traditional foreign trade and manufacturing enterprises have demand for cross-border e-commerce transformation, global brand building and connection with global buyers. Platform operators can develop targeted supporting services to meet the differentiated transformation needs of enterprises and tap new business growth points.

2. Referenceable operation model: The "six systems and two platforms" model of Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone, which builds characteristic cross-border industrial parks and integrates policy resources to support enterprise expansion, has successfully cultivated nearly 100 well-known global brands. This public service + industrial ecosystem operation model is a valuable reference for platforms.

3. Investment and business layout guidance: Cross-border e-commerce and overseas warehouses are currently recognized as hot areas by both industry policy and the market. The new special zone at the Canton Fair has already attracted extensive attention from buyers and enterprises. Platform operators can increase investment attraction for cross-border e-commerce and overseas warehouse-related enterprises, align with policy directions to layout relevant business segments, and avoid the stock competition risk in traditional foreign trade.

This article records the latest industrial developments in China's foreign trade sector, and provides first-hand key information for relevant research. Key takeaways are as follows:

1. Latest industry developments: The launch of the first cross-border e-commerce and overseas warehouse exhibition zone at the 135th Canton Fair is a major innovation for traditional foreign trade exhibitions to adapt to the development of new business formats, marking deeper industry integration of cross-border e-commerce. With 9.6% year-on-year growth in first-quarter import and export, cross-border e-commerce has become a core new growth driver for foreign trade, and its role in stabilizing and securing supply chains has become prominent.

2. Implications for policy research: The core goal of the new exhibition zone is to support the transformation of traditional foreign trade enterprises and cultivate new growth drivers for foreign trade, reflecting the national policy direction of promoting high-quality foreign trade development and supporting the growth of new business formats. It provides a typical case for research on foreign trade transformation policies.

3. Reference for business model research: The "six systems and two platforms" development model explored by Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone has successfully cultivated nearly 100 provincial-level and above well-known cross-border e-commerce brands, and driven a large number of traditional enterprises to expand globally. This business model of pilot zones driving regional cross-border e-commerce development is replicable and scalable, and provides a mature sample for industrial model research.