《世界互联网大会跨境电商实践案例集（2024年）》发布，杭州12个案例入选

This article covers the release of the *World Internet Conference Cross-Border E-Commerce Practice Case Collection (2024)* at the Digital Silk Road Development Forum of the World Internet Conference on April 16, 2024. A total of 63 cases were selected through the open call, 12 of which are from Hangzhou. The case collection aims to build an industry exchange and sharing platform to promote the healthy development of global cross-border e-commerce.

1. Collected cases are categorized into 9 groups including government coordination, comprehensive services, trading platforms and brand cultivation. The collection outlines four next steps to promote cross-border e-commerce: summarizing innovative experience and models, hosting case release and exhibition events, facilitating international exchange and communication, and organizing capacity-building training to launch a series of courses.

2. Hangzhou's selected cases cover multiple sectors including ecosystem building, platform empowerment, payment services, after-sales logistics, dispute resolution and talent development. Aspiring cross-border e-commerce entrepreneurs can learn innovative approaches and gain actionable, proven practical experience from these officially verified cases.

This article outlines current industry trends for cross-border e-commerce brand development and shares multiple proven practical experiences in brand cultivation and overseas market entry, offering valuable reference for brands planning their cross-border business layout.

1. For brand cultivation, Hangzhou has built a mature supporting ecosystem for going global. The Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone pioneered a new government-enterprise collaboration model to drive transformation of traditional industries, and launched the initiative "Global Talents Empower Chinese Brands Going Global". To date, it has nurtured nearly 100 well-known cross-border e-commerce brands at or above the provincial level, accounting for more than one-third of Zhejiang Province's total. Brands can learn from this model to leverage the ecosystem for successful global expansion.

2. For market entry, export brands can expand their global reach through the empowerment of Alibaba International's global digital B2B network; import brands can access the Chinese market by replicating Tmall Global's "New World Factory" model for localized import industrial chain entry. Brands can also leverage artificial intelligence to aggregate platform data, gain user insights and optimize brand operations. In addition, Hangzhou offers comprehensive supporting services for payment, customs declaration and dispute resolution to reduce brand operating costs.

This article sorts out industry development trends for cross-border e-commerce sellers, compiles actionable practical experience, growth opportunities and risk response solutions, and offers high reference value.

1. In terms of industry opportunities, cross-border e-commerce has become a new engine for global economic growth and remains in a period of overall expansion. The Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone has built a complete supporting ecosystem for cross-border e-commerce covering payment innovation, talent development and brand cultivation, having trained 115,700 professionals of all types in 2023. Sellers can access resource support by leveraging this ecosystem.

2. For practical operations and risk management, sellers can adopt proven innovative solutions to address common pain points: For after-sales service, they can replicate the innovative return and exchange models of JD.com's Return Central Warehouse and Lelink Global Central Warehouse to solve traditional after-sales challenges and reduce costs while improving efficiency; for payment services, they can use Ant WorldFirst's "Three-in-One" digital payment solution tailored for small and medium-sized sellers; for compliance, the efficient dispute resolution mechanism of the Hangzhou Internet Court helps reduce compliance risks in cross-border trade.

This article provides clear direction for traditional manufacturing factories seeking to transform into cross-border e-commerce, and shares verified transformation experience and business opportunities, offering guiding significance for factories planning cross-border business layout.

1. In terms of business opportunities, cross-border e-commerce is currently a new engine for global trade growth, with both policy and industry ecosystem support for the transformation of traditional factories. The Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone pioneered a new government-enterprise collaboration model for traditional industry transformation, and launched the "Global Talents Empower Chinese Enterprises Going Global" initiative to help traditional foreign trade and manufacturing factories build independent overseas brands through cross-border e-commerce and escape the low-margin OEM trap.

2. For digital transformation insights, factories can learn from the full-stack digital operation model of local Hangzhou brands to drive new brand growth via end-to-end digitalization; they can also leverage the global digital network of Alibaba International to connect directly with global customers and expand overseas channels. In addition, Hangzhou offers complete supporting infrastructure including blockchain-enabled convenient customs declaration and tax rebate, innovative payment services and efficient dispute resolution to address procedural pain points and reduce transformation costs for factories entering cross-border e-commerce.

This article sorts out current industry trends and core customer pain points in the cross-border e-commerce service sector, and shares multiple market-proven innovative solutions, offering high reference value for service providers looking to expand their business.

1. In terms of industry trends, cross-border e-commerce is growing rapidly, creating strong market demand for service innovation across all links of the industrial chain, including payment and finance, logistics and after-sales, marketing and customer acquisition, customs declaration and tax rebate, compliance and dispute resolution, and talent development. The overall industry is in a growth phase.

2. For customer pain points and reference solutions, the core pain points of small and medium-sized cross-border enterprises currently include lack of tailored payment and financial services, insufficient marketing and customer acquisition channels, high after-sales costs and low efficiency, cumbersome customs declaration and tax refund procedures, and slow cross-border dispute resolution. Service providers can optimize their offerings by learning from proven models: payment services can learn from Ant WorldFirst's "Three-in-One" digital financial service; logistics and after-sales can adopt the innovative return and exchange model of global central warehouses; customs declaration and tax rebate can draw on BitDegree's blockchain-enabled solution; dispute resolution can reference the technology-empowered judicial innovation model.

This article summarizes the core demands of cross-border e-commerce merchants and shares verified innovative practices from leading platforms, offering reference value for platforms to optimize operations and expand business.

1. In terms of core merchant demands, the core needs of cross-border merchants from platforms focus on low-cost global customer acquisition channels, convenient end-to-end supporting services, and efficient after-sales and compliance solutions. Platforms can optimize their service systems around these pain points.

2. For reference innovative practices, B2B export platforms can learn from Alibaba International's model, leveraging its global digital network to empower small and medium-sized enterprises to go global; import platforms can replicate Tmall Global's "New World Factory" initiative to explore a new localized model for import industrial chains, helping overseas brands connect with the Chinese consumer market; for ecosystem building, platforms can follow the model of the Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone, building a multi-layered ecosystem by linking government, universities and industry players to enhance attractiveness to merchants; they can also draw on eWTP's digital talent training cooperation model to build a new paradigm for ecosystem collaboration.

This article sorts out the latest practical developments in global cross-border e-commerce in 2024 and summarizes the innovative experience of Hangzhou, China in the sector, offering high sample value for industrial research.

1. In terms of new industry developments, cross-border e-commerce has become a new engine for global economic growth, with model innovation ongoing across all links of the industrial chain, covering government regulation, platform operation, brand cultivation, payment and finance, logistics and after-sales, and compliance services. The industry has begun to build case exchange platforms to promote experience sharing and industry development, and will advance a series of follow-up initiatives including experience summarization, international exchange and talent development.

2. For innovative business models, Hangzhou has developed a variety of replicable innovative models, including: the government-led multi-layered ecosystem model for comprehensive pilot zones, the B2B platform model empowering SME international expansion, the localized import industrial chain model, the full-stack digital brand incubation model, the cost-efficient global return and exchange model, the blockchain-enabled customs declaration and tax rebate model, and the technology-powered cross-border dispute resolution model. These models provide research samples for global cross-border e-commerce development and practical references for industrial policy formulation.