杭州入选3家！浙江新认定一批省级跨境电子商务产业园

The Department of Commerce of Zhejiang Province has recently added 17 new provincial-level cross-border e-commerce industrial parks, three of which are located in Hangzhou: Lefu Haibang Cross-Border E-Commerce Industrial Park, Heda High-tech Haiju Center, and Singapore-Hangzhou Science and Technology Park. Each of the three parks has unique geographic location advantages and resource endowments. If you are an individual looking to start a business or find employment in the cross-border e-commerce industry, you can reach out to these parks for more information.

1. Located in the core area of the Hangzhou West Science and Technology Innovation Corridor, Lefu Haibang Park is a co-developed industrial park led by five partners. It has already gathered a cluster of high-quality cross-border e-commerce enterprises focused on general outdoor categories. It offers one-stop, full-service concierge support for resident entrepreneurs, and has an abundant pool of professional digital marketing talent.

2. Heda High-tech Haiju Center is situated in the core of the Dachuang Town in Hangzhou's Qiantang District. It has attracted more than 20 enterprises along the cross-border e-commerce industry chain, forming an initial industrial agglomeration effect, with supporting platform resources including live-stream e-commerce facilities and a technology research institute.

3. Singapore-Hangzhou Science and Technology Park is a large-scale Sino-Singapore collaborative project. It is home to more than 700 domestic and international innovative enterprises, boasts well-developed supporting infrastructure, has won multiple provincial-level honors, and has a solid industrial foundation.

Hangzhou’s three new provincial-level cross-border e-commerce industrial parks provide high-quality industrial carriers for the growth of cross-border brands, and offer insights into industry development trends and brand growth opportunities.

1. In terms of consumer trends, general outdoor products have become a high-growth segment in cross-border e-commerce. Lefu Haibang Park already hosts a number of leading cross-border outdoor brands that promote outdoor lifestyles to global consumers through digital marketing and have built globally competitive brands. This provides clear reference for brand owners planning their category portfolio.

2. In terms of industrial resources, the three parks leverage the core policy advantages of Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone, plus resource support from multiple national-level platforms. They can provide brands with multi-faceted support in talent, supporting facilities and policies, helping brands reduce their outbound operation costs.

3. In terms of development direction, today’s cross-border e-commerce brands are moving toward digitalization and intelligentization. Supported by these park carriers, brands can access first-mover opportunities for innovative development.

Zhejiang’s newly approved provincial-level cross-border e-commerce industrial parks sends a clear signal that local governments are strongly supporting the development of the cross-border e-commerce industry, bringing multiple new opportunities and references for cross-border sellers.

1. In terms of policy opportunities, as a core city of China’s cross-border e-commerce comprehensive pilot zone, Hangzhou benefits from policy support from multiple national-level platforms. Newly designated provincial-level industrial parks can access more industrial support resources, and resident sellers can directly connect with policy support to reduce operating costs.

2. In terms of segment opportunities, the general outdoor category has already nurtured many mature, high-quality cross-border enterprises, making it a high-potential incremental market worth watching in the current cross-border e-commerce landscape. Lefu Haibang Park has already formed a general outdoor industry cluster, and sellers settling here can directly connect with industrial chain resources and talent pools.

3. In terms of supporting services, all three parks have built complete industrial chain supporting facilities. Lefu provides one-stop concierge services; Haiju Center brings together supporting resources such as live-stream e-commerce and technology research institutes; Singapore-Hangzhou Science and Technology Park has a mature industrial foundation. Together they can meet the diverse operational needs of sellers.

The addition of three new provincial-level cross-border e-commerce industrial parks in Hangzhou brings clear business opportunities and transformation insights for manufacturing factories looking to transition to cross-border e-commerce exports.

1. In terms of business cooperation opportunities, the general outdoor category is growing rapidly in the cross-border e-commerce market with strong market demand. Lefu Haibang Park already hosts a number of leading cross-border outdoor brands. Factories producing outdoor-related products can connect with these brand enterprises in the park to secure OEM or partnership opportunities, and expand their sales channels.

2. In terms of digital transformation insights, successful cross-border brands today generally operate through digital marketing. For factories looking to build their own brands for global markets, this digital operation approach offers a useful reference. Factories can also connect with the park’s pool of professional digital talent to solve talent gaps during transformation.

3. In terms of transformation implementation, parks provide one-stop supporting services for resident enterprises. Factories pursuing cross-border e-commerce transformation can settle directly in the park, leverage the park’s industrial resources to lower transformation barriers, and accelerate their global market expansion.

From the industry move of Zhejiang adding new provincial-level cross-border e-commerce industrial parks, service providers can identify cross-border e-commerce industry development trends and uncover their own business opportunities.

1. In terms of industry development trends, the cross-border e-commerce industry is currently moving toward park-based clustered development. Zhejiang’s continuous designation of new provincial-level cross-border e-commerce industrial parks shows that the industry scale continues to expand, the overall market space is growing, and the industry has a positive outlook.

2. In terms of customer demand pain points, cross-border e-commerce startups and brand owners have clear demand for one-stop supporting services, including office space, talent matching, supply chain support, and marketing services. Newly built industrial parks are built to meet these demands, which also leaves room for service providers to grow their business.

3. In terms of business expansion direction, cross-border e-commerce is growing rapidly in fields including general outdoor products, digital economy, and intelligent manufacturing. These segments require a full range of professional services including digital marketing, cross-border logistics, brand operation, and tax and compliance services. Service providers can focus on these high-growth segments, and connect with the needs of enterprises in the parks to expand their business.

The inclusion of three Hangzhou industrial parks as provincial-level cross-border e-commerce parks brings references and development opportunities in merchant acquisition, operation and other areas for all types of cross-border e-commerce platforms.

1. In terms of merchant acquisition expansion opportunities, the cross-border e-commerce industry has now formed a clear trend of park-based clustering. The three parks each have distinct vertical positioning: Lefu focuses on the general outdoor category; Haiju focuses on digital economy and intelligent manufacturing services; Singapore-Hangzhou Science and Technology Park covers multi-sector innovative enterprises. Platforms can conduct targeted merchant acquisition outreach to these parks to access high-quality merchant resources efficiently.

2. In terms of operation management references, Lefu Haibang adopts a multi-stakeholder co-development model of enterprises + industry associations + local parks, providing one-stop concierge services for resident enterprises, while Haiju Center drives industrial agglomeration by introducing various supporting industry platforms. Both operating models offer valuable lessons for platforms to learn from.

3. In terms of identifying industry trends, local governments’ continuous designation of provincial-level cross-border e-commerce industrial parks sends a clear policy signal of strong support for cross-border e-commerce development. Platforms can expand their layout in core regions such as Hangzhou to capture policy dividends, while focusing on vertical categories to build differentiated advantages and avoid the risk of homogenized competition.

Zhejiang’s addition of new provincial-level cross-border e-commerce industrial parks reflects new trends in the development of China’s domestic cross-border e-commerce industry, and provides multiple typical samples and research directions for industrial research.

1. In terms of new industry development trends, China’s cross-border e-commerce industry is currently following a park-based clustered development path. Local governments standardize industrial development and empower industrial upgrading through the designation of provincial-level industrial parks. Hangzhou leverages its advantages from multiple national-level platforms to explore pioneering cross-border e-commerce development experience, and this development model has high research value and replicability.

2. In terms of business model innovation for industrial carriers, the three newly selected parks adopt different operating models: Lefu Haibang is co-developed by five stakeholders; Heda High-tech Haiju is developed and operated by a local state-owned enterprise; Singapore-Hangzhou Science and Technology Park is an international cooperation project. These diverse business models provide abundant samples for research on industrial carriers.

3. In terms of new segment development directions, vertical categories such as general outdoor products have already formed mature industrial agglomeration in these parks, and nurtured multiple high-quality brand enterprises. This shows that cross-border brand building for vertical categories is currently a key development direction for the industry, and represents a new research topic worthy of academic attention.