齐心数字人即将正式上线京东直播间

This article covers the official launch of Qixin Group's AI-powered digital humans "Xiaoqi" and "Xinxin" on the live stream of Qixin's JD自营 official flagship store on January 3. Key takeaways for general readers are:

1. Developed in partnership with Baidu amid the 2023 AI boom, Qixin's digital humans are 2D virtual avatars driven by AI algorithms. Their prototypes were selected from 24 internal candidates, featuring realistic appearances and human-like voice and facial interaction capabilities.

2. The digital humans are already deployed in multiple practical use cases: "Xinxin" serves as a multilingual corporate promoter on the company's official website supporting six languages, and has also been integrated with AIGC to power "Wen Xin Xin", an AI-powered smart customer service. It answers queries about internal corporate policies, HR administration and other issues on both PC and mobile devices to improve office efficiency.

3. Digital human live streaming offers notable advantages: it requires no human streamer, has no venue restrictions, and can run 24/7 unattended with just a single computer. After completing trial operations on multiple platforms, this marks its first official live streaming launch.

This article presents a complete end-to-end case study of AI-powered digital transformation for traditional brands, with key insights for brand owners:

1. A clear implementation roadmap: After the AI boom emerged in 2023, Qixin directly formed a strategic partnership with leading AI player Baidu to develop a digital human project as its core AI application. This approach lowers the technical barrier for in-house independent R&D.

2. A new approach to brand marketing: Building proprietary digital humans as brand ambassadors enables multilingual global brand promotion, and supports digital brand building through e-commerce live streaming, creating a cutting-edge, tech-forward brand image for consumers.

3. End-to-end AI application exploration: Beyond external marketing and sales, digital humans can be integrated with AIGC to build internal smart customer service and improve internal operational efficiency. The official launch of digital human live streaming on a core e-commerce channel demonstrates a full-stack AI application model that spans from internal efficiency improvement to external marketing, aligning with the current consumer trend of digital transformation for brands.

This article shares the real-world implementation of digital human live streaming, a new business model for e-commerce sellers, with the following insights and opportunities:

1. The digital human live streaming model delivers clear advantages: it eliminates the need for human streamers and venue requirements, enables 24/7 unattended operation with just one computer, significantly cuts labor and venue costs for live streaming operations, and addresses the pain points of high costs and unsustainable streaming schedules that plague traditional live streaming.

2. A replicable implementation roadmap: Qixin's approach involves partnering with a leading AI technology provider for development, selecting the optimal digital human image internally, testing and validating performance across multiple platforms, and launching officially on core channels only after trials. This paced approach minimizes risk.

3. Emerging opportunity alert: Beyond live streaming sales, digital humans can be extended to more use cases such as smart customer service. AI digital humans have moved from concept to commercial implementation, and sellers can start testing and early deployment to capture new traffic growth opportunities in AI-powered e-commerce.

This article outlines clear guidance for factories advancing digital transformation and building out e-commerce operations, with key takeaways as follows:

1. Identifying new business opportunities: AI technology has now moved from concept to real business implementation. Factories can leverage AI to upgrade multiple functions including promotion, internal operations, and e-commerce sales, to build new competitive advantages that set them apart from peers.

2. Insights for digital transformation roadmapping: Factories do not need to develop AI technology independently from scratch. Like Qixin, they can form strategic partnerships with leading AI platforms to build tailored applications leveraging mature external technology, which drastically cuts R&D costs and lowers technical barriers for transformation.

3. Insights for e-commerce expansion: Many factories face the challenges of high labor costs and unsustainable streaming when doing promotional live streaming. Digital human live streaming directly solves this pain point and is well suited for year-round product promotion. Factories can also develop AI-powered smart tools to improve internal management and operational efficiency, and drive overall digital and intelligent upgrading.

This article reveals the real demand for AI applications in the current enterprise service industry, with key industry insights for all types of B2B service providers:

1. Clear industry development trend: 2023 is widely regarded as the Year of AI. After the AI boom, traditional enterprises have shifted from speculating on AI concepts to implementing actual AI applications. Demand for implementation services related to digital humans and AIGC is growing rapidly, opening up vast market opportunities.

2. Clear understanding of customer pain points: Most traditional enterprises lack in-house AI R&D capabilities and cannot independently implement AI projects. They urgently need professional service providers to deliver end-to-end solutions from technology development to scenario adaptation. Qixin's successful partnership with Baidu to deliver its project validates the real existence of this market demand.

3. Clear product development direction: Enterprises do not need generic AI technology—they need solutions that can be directly integrated into specific business workflows. Multi-platform compatible digital human live streaming solutions and internal enterprise smart Q&A customer service solutions are both validated, clear demand areas that are well worth prioritizing for service provider development.

This article demonstrates the real demand from brands for AI-powered e-commerce enablement, with the following operational insights for e-commerce platforms:

1. Understanding the latest merchant demand: A growing number of brands are rolling out AI applications such as digital human live streaming, to reduce operational costs and enable year-round sales. Platforms can develop tailored technical tools and launch traffic support policies to meet this demand, and attract more brands to onboard.

2. A new direction for platform operations: Qixin's choice to launch its first official digital human live stream on JD shows that core e-commerce platforms have become the preferred channel for brands to launch AI projects. Platforms can capitalize on the AI enablement trend by hosting AI-themed recruitment events to attract more AI-focused brands.

3. Risk mitigation guidance: Platforms need to develop targeted content review rules for new content formats such as digital human live streaming in advance to avoid compliance risks. They should also improve technical compatibility for AI live streaming to guarantee user viewing experience and reduce negative impacts caused by technical issues.

This article presents the latest trends of AI implementation in the current industrial internet space, offering a vivid case study for relevant researchers with key insights as follows:

1. Clear industrial trends: After the 2023 AI boom, players in the traditional enterprise service space have taken the lead in implementing AI applications. As a representative player in the office procurement space, Qixin has deployed digital human technology across multiple business scenarios including brand promotion, internal customer service and e-commerce live streaming, which validates the industry thesis that new digital productivity is driving the transformation of the industrial internet.

2. A new business model for research: The combination of AI digital humans and e-commerce live streaming breaks the reliance of traditional live streaming on human labor and physical venues, creating a new low-barrier, sustainable business model for live commerce that reshapes the original cost structure of e-commerce live streaming.

3. An innovative collaborative transformation path for research: The model of traditional physical enterprises partnering with leading AI platforms to co-develop and launch industry-specific applications offers a new researchable path for traditional enterprises' digital transformation. It addresses the pain point of traditional enterprises' lack of in-house AI technical capabilities, and merits in-depth further research.