跨境电商高质量发展双城交流会厦门专场举行

The core update covered the successful Xiamen stop of the Cross-Border E-Commerce High-Quality Development Twin-City Exchange, hosted by the Hangzhou Comprehensive Pilot Zone for Cross-Border E-Commerce on August 28. The event brought together industry stakeholders to share experience and discuss ongoing market shifts, with key takeaways below:

1. Attendees included representatives from Amazon Global Selling, cross-border e-commerce associations from Hangzhou and Xiamen, 14 sellers and service providers. Participants shared practical insights on marketing, logistics and supply chain, and held in-depth discussions on current market changes.

2. As China's first national cross-border e-commerce comprehensive pilot zone, Hangzhou has delivered breakthrough growth over 8 years of operation: it has developed a total of 46 institutional innovations across 8 categories. Cross-border import and export volume has surged from 120 million RMB to over 120 billion RMB, a more than 1,000-fold increase. The number of cross-border e-commerce enterprises grew from more than 200 to over 55,000, a 275-fold increase. Today, two-thirds of China's cross-border e-commerce platforms are based in Hangzhou, which accounts for 70% of the country's total cross-border payment transaction volume. It ranked in the top tier in both national comprehensive pilot zone assessments to date.

3. This exchange series will continue as a city tour, advancing high-quality cross-border e-commerce development centered on five core focus areas.

This cross-border e-commerce exchange shared the latest branding trends and accessible industry resources for brands, with key insights below:

1. The industry's branding trajectory is clear: data shows the number of branded sellers on Amazon has tripled over the past 12 months, and more than half of all sellers plan to increase investment in brand building and data-driven operations. Branding has become the mainstream development direction for cross-border e-commerce, so brands can get a first-mover advantage by early布局 of branding and data-driven operations.

2. The broader cross-border e-commerce industry maintains strong growth momentum. The Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone boasts a mature industrial ecosystem and 1,000-fold scale growth, with abundant resources spanning platforms, payment services and sellers. Brands can leverage this established ecosystem to expand cross-border sales channels and connect with high-quality industry resources.

3. This event brought together enterprises from Hangzhou and Xiamen to share hands-on experience in marketing, logistics and supply chain. Brands can reference peer practices to optimize their cross-border operation strategies and capitalize on the current consumer trend of brand upgrading.

This exchange shared industry trends, growth opportunities and actionable practical experience for cross-border e-commerce sellers, with key takeaways below:

1. Clear growth opportunities are on the table: the industry's shift to branding is already prominent. The number of branded sellers on Amazon has tripled in 12 months, and more than half of sellers are increasing investment in branding and data-driven operations. Sellers can capitalize on this branding transformation trend and adjust their operational strategy to invest in brand building.

2. The Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone has a mature industrial ecosystem and extensive institutional innovation. It hosts two-thirds of China's cross-border e-commerce platforms and accounts for 70% of the country's total cross-border payment transaction volume, and can provide high-quality operational support for sellers. Sellers can tap into Hangzhou's industrial resources to power their own growth.

3. This exchange series will continue as a cross-city tour, with sessions focused on five core areas including business cultivation and brand development. Sellers can use these events to connect with peer resources, learn practical experience in marketing, logistics and supply chain, and better adapt to market changes.

This exchange shared market demand, business opportunities and transformation directions for factories working with cross-border e-commerce, with key insights below:

1. Clear product development requirements are emerging: the cross-border e-commerce industry's branding trend is well established, with more than half of sellers increasing investment in branding and data-driven operations. On the production side, this means demand for high-quality, differentiated products to serve branded sellers. Factories can adjust their R&D and design direction to match this market demand.

2. Abundant cross-regional business opportunities are available: the broader cross-border e-commerce industry is growing rapidly, and this event connected resources from sellers and service providers across Hangzhou and Xiamen. Factories can use cross-regional events like this to connect with high-quality seller clients and expand their cross-border order channels.

3. Clear guidance for transformation is available: the industry's shift toward branding and digitalization is well established. Factories need to accelerate their own digital transformation to adapt to the small-batch, multi-batch order model of cross-border e-commerce, leverage e-commerce channels to improve market competitiveness, and expand growth space.

This exchange shared industry development trends and client demand for cross-border e-commerce service providers, with key takeaways below:

1. Clear industry trends are emerging: cross-border e-commerce has entered a stage of high-quality development, with branding and digitalization as the core growth directions. More than half of sellers plan to increase investment in brand operations and data-driven tools, so service providers can develop targeted offerings aligned with this core client demand.

2. Key client pain points are clear: cross-border e-commerce sellers need upgrades across marketing, logistics and supply chain, and also demand support for cross-regional resource connections. Service providers can build connection platforms focused on these pain points, integrate cross-regional industry resources, and expand their own business scope.

3. Significant market opportunity exists: the Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone is already home to more than 55,000 cross-border e-commerce enterprises, with a mature industrial ecosystem and large market scale. Service providers can enter the Hangzhou market and leverage the local ecosystem to expand their client base.

This exchange shared merchant demand and industry development directions for cross-border e-commerce platform operators, with key takeaways below:

1. Core merchant demand is clear: today platform sellers' top priorities are brand building and data-driven operations, with more than half of sellers planning to increase investment in these areas. Platforms can launch targeted brand support policies and data operation tools to empower merchants and attract more high-quality sellers to onboarding.

2. Platforms can reference the Hangzhou Pilot Zone's experience for investment attraction and operations: Hangzhou drove more than 1,000-fold industry growth through institutional innovation and ecosystem development. Platform operators can partner with local cross-border e-commerce pilot zones and industrial parks to run cross-regional recruitment programs, connect with high-quality seller resources across regions, and expand their merchant base.

3. Platforms should participate actively in this type of cross-regional industry exchange events to stay updated on market changes, track the latest industry developments, adjust operational strategies, mitigate industry risks, optimize platform ecosystem development, and improve overall platform competitiveness.

This event and the development experience of the Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone provide new materials and insights for cross-border e-commerce industry research, with key takeaways below:

1. New industry development trends are clear: cross-border e-commerce has shifted from pure scale expansion to a high-quality growth phase centered on branding. The number of branded sellers on leading platforms tripled in one year, and more than half of sellers are investing in branding and data-driven operations. Branding has become the new mainstream growth direction for the industry, representing an important research topic.

2. A successful case study for institutional innovation research is available: as China's first cross-border e-commerce comprehensive pilot zone, Hangzhou developed 46 institutional innovations over 8 years of operation, delivered 1,000-fold industry growth, and built a complete industrial ecosystem. This experience can be used to study how institutional innovation drives cross-border e-commerce industry growth.

3. A new industrial service model has emerged: this exchange series adopts a city tour format that gathers cross-regional industry resources around five core focus areas to facilitate industry exchange. This is a new model of industrial services that deserves in-depth research and wider adoption.