第十三届三创赛 “跨境电商实战赛”全国总决赛落幕

作者：亿邦动力文章来源：亿邦动力

2023-07-17 15:59

作者：亿邦动力文章来源：亿邦动力

2023-07-17 15:59

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本文核心内容是第十三届三创赛跨境电商实战赛全国总决赛在杭州举办的相关信息，核心干货如下：

1. 三创赛是2009年教育部主办的电商领域全国最高级别大学生学科竞赛，在创新创业类比赛排第3位，本次跨境实战赛是杭州综试区和三创赛竞组委二度携手，赛事已正式确定长期落户杭州。

2. 本次赛事分为阿里巴巴国际站、跨境直播、数据分析三个赛道，分校级、省级、全国总决赛三个阶段，覆盖全国32个赛区，共有965所高校的6819支团队报名，最终63支团队晋级全国总决赛，本次赛制优化了统一规则，实现以赛促学的目标。

3. 本次赛事除比拼外，还组织参赛学生参观阿里、菜鸟等头部企业，对接30家杭州本地跨境电商企业，促进大学生留杭创业就业，获奖团队可获得证书和杭州创新创业政策支持，最终决出8支特等奖、16支一等奖、39支二等奖。

布局跨境业务的品牌商可从本文获取这些对发展有用的干货信息：

1. 杭州已经建成非常成熟的跨境电商人才生态，政府联动政校企社多方，重点培养跨境直播、短视频、独立站、小语种等市场急需的特色人才，目前杭州年培训跨境电商人才近10万人，带动上下游就业60万人，能为品牌布局跨境业务提供充足的人才供给。

2. 该项全国性赛事长期落户杭州，每年都会吸引大量全国高校的大学生跨境电商团队参赛，涌现大量贴合新一代消费趋势的创新创意项目，品牌商可参与这类赛事对接，挖掘优质产品创意、营销创意，也可对接年轻人才储备。

3. 杭州有完善的产教融合、引才育留机制，正在打造跨境电商最优人才生态圈，品牌商把业务布局在杭州可获得充足的人才支撑，享受相关政策红利。

跨境电商卖家可从本文获取这些和自身发展相关的干货内容：

1. 杭州跨境电商行业生态完善，政府高度重视跨境电商人才培育，已有20所本地高校开设跨境电商专业，建成全国首个跨境电商学院、全国唯一亚马逊亚太区卖家培训中心，年培训10万专业人才，卖家可对接本地的人才资源和培训资源，解决自身业务发展的人才缺口问题。

2. 本次赛事汇集了全国大量优秀大学生跨境电商创业项目，还有30家本地跨境电商企业现场对接交流，卖家可后续参与这类赛事活动，挖掘优质人才、创业项目，也可对接新的合作资源，拓展业务渠道。

3. 杭州对优秀跨境电商创新创业项目提供政策支持，正在打造全国最优的跨境电商人才生态圈，有意向拓展业务的卖家可以选择落地杭州，享受政策和人才红利，抓住跨境电商的增长机会。

布局跨境业务的生产工厂可从本文获取这些干货内容：

1. 当前跨境电商行业发展，对跨境直播、短视频、独立站、小语种等特色领域的人才需求旺盛，工厂如果要推进数字化转型、布局跨境电商业务，需要针对性储备这类人才，才能适配市场发展需求。

2. 杭州形成了政校企社联动的人才培育机制，还有长期落地的全国性跨境电商实战赛事，工厂可借助这类赛事对接优秀大学生项目和专业人才，获取最新的海外消费需求信息，优化自身产品的生产和设计方向，打造更符合市场需求的产品。

3. 杭州正在打造跨境电商人才高地，有充足的人才供给和对应的创新创业扶持政策，工厂想要拓展跨境电商业务，可以落地杭州对接相关资源，获得人才和政策支持，抓住新的商业增长机会。

服务跨境电商行业的服务商可从本文获取这些干货内容：

1. 当前跨境电商行业的核心痛点之一是专业人才缺口，行业对跨境直播、短视频、独立站、小语种等多个领域的特色人才需求旺盛，人才供给已经成为影响行业发展的关键要素，服务商可布局人才培训相关业务，匹配市场需求，挖掘新的业务增长点。

2. 目前政府、高校、企业多方都在推动跨境电商人才培育，杭州已经形成了以赛带训、产教融合的成熟人才培育模式，还有长期落地的全国性赛事，服务商可以对接政府、高校资源，参与人才培育体系建设，拓展自身的客户群体。

3. 大量参与赛事的大学生创业项目，对跨境运营、供应链、流量等配套服务有旺盛需求，服务商可借助这类赛事对接初创项目，挖掘潜在客户，拓展自身业务规模。

跨境电商相关平台可从本文获取这些干货内容：

1. 当前跨境电商行业对人才培育的需求十分强烈，政校企三方都在推进跨境电商人才体系建设，平台可以参与各类官方大学生跨境电商赛事，对接高校和年轻创业者，既可以储备行业后备人才，也可以完成品牌曝光，拓展招商渠道，吸引创业者入驻。

2. 本次三创赛设置了阿里巴巴国际站专属赛道，这种模式验证了平台参与高校官方赛事，是接触潜在用户、推广平台业务的有效路径，平台可借鉴该模式，和政府、赛事方合作，融入跨境电商人才培育体系，获取更多年轻潜在用户。

3. 该项全国性跨境电商赛事长期落户杭州，杭州本身具备完善的跨境电商人才生态，平台可长期参与赛事对接，挖掘优质创业项目，优化自身的招商和运营体系，依托政策红利完善平台生态，规避行业人才不足带来的发展风险。

研究跨境电商产业、创新创业教育的研究者，可从本文获取这些干货内容：

1. 产业新动向方面，当前跨境电商产业已经将人才培育作为核心发展要素，多地政府都在推进跨境电商人才高地建设，杭州探索出了政校企社四方联动、以赛带训、产教融合的人才培育新模式，还将该项全国性跨境电商实战赛事长期落地，打造跨境电商最优人才生态圈，这是产业人才领域的重要新动向。

2. 模式创新方面，本次赛事形成了政府牵线、高校承办、企业参与的校地合作引才育新商业模式，通过赛事对接人才、项目与企业，既促进大学生就业创业，又帮助城市打造电商品牌吸引资源，这种多方共赢的模式具备很高的研究价值。

3. 本文提供了多个权威研究数据，比如杭州目前有20所高校开设跨境电商专业，年培训跨境电商人才近10万，带动就业60万，本次赛事吸引965所高校6819支团队参赛等，可作为研究的基础资料。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

This article covers key updates from the National Finals of the 13th National College Student Competition on Innovation, Creativity and Entrepreneurship ("Sanchuang Competition" Cross-border E-commerce Practical Competition held in Hangzhou, with core takeaways as follows:

1. Launched in 2009 by the Ministry of Education, the Sanchuang Competition is the highest-level national academic competition for college students in China's e-commerce sector, ranking 3rd among all innovation and entrepreneurship competitions. This cross-border practical tournament marks the second collaboration between the Hangzhou Cross-border E-commerce Comprehensive Pilot Zone and the competition organizing committee, and the event has been formally confirmed to permanently settle in Hangzhou.

2. The competition is divided into three tracks: Alibaba.com, cross-border live streaming, and data analysis, with three competition stages: university-level, provincial-level, and national finals. It covers 32 competition regions across China, attracting 6,819 teams from 965 universities, with 63 teams advancing to the national finals. This edition optimized unified competition rules to achieve the goal of promoting learning through competition.

3. Beyond competition, participating students were arranged to visit leading companies including Alibaba and Cainiao, and matched with 30 local Hangzhou cross-border e-commerce companies, to encourage college students to stay in Hangzhou for entrepreneurship and employment. Award-winning teams receive certificates and access to Hangzhou's innovation and entrepreneurship policy support. Eight teams won the grand prize, 16 the first prize, and 39 the second prize.

Brands expanding cross-border business can extract the following actionable insights from this article:

1. Hangzhou has built a fully mature cross-border e-commerce talent ecosystem. Through multi-party collaboration between government, universities, enterprises and social institutions, the city focuses on cultivating in-demand specialized talents including cross-border live streamers, short video creators, independent site operators and multilingual specialists. Hangzhou currently trains nearly 100,000 cross-border e-commerce talents annually, driving 600,000 jobs in upstream and downstream industries, which can provide sufficient talent supply for brands laying out cross-border business.

2. This national-level competition will permanently settle in Hangzhou, attracting a large number of outstanding cross-border e-commerce college teams from across the country every year, and generating numerous innovative and creative projects aligned with emerging consumer trends. Brands can participate in these events and talent matching activities to source high-quality product and marketing ideas, as well as build a pipeline of young talent.

3. Hangzhou boasts a well-developed industry-education integration framework and a complete mechanism for attracting, cultivating and retaining talent, and is building the optimal cross-border e-commerce talent ecosystem. Locating cross-border business in Hangzhou gives brands access to sufficient talent support and relevant policy dividends.

Cross-border e-commerce sellers can access the following insights relevant to their growth:

1. Hangzhou has a well-developed cross-border e-commerce industry ecosystem, and the local government prioritizes cross-border e-commerce talent development. Twenty local universities have launched cross-border e-commerce majors, and the city hosts China's first cross-border e-commerce college and the only Amazon Asia-Pacific seller training center in China, training 100,000 professional talents annually. Sellers can connect with local talent and training resources to fill talent gaps for business growth.

2. This competition gathered a large number of outstanding college student cross-border e-commerce entrepreneurship projects from across the country, and featured on-site matching and exchange with 30 local cross-border e-commerce companies. Sellers can participate in similar future events to source high-quality talent and entrepreneurship projects, connect with new partnership resources, and expand business channels.

3. Hangzhou offers policy support for outstanding cross-border e-commerce innovation and entrepreneurship projects, and is building the best cross-border e-commerce talent ecosystem in China. Sellers looking to expand their business can consider establishing a presence in Hangzhou to enjoy policy and talent dividends and capture cross-border e-commerce growth opportunities.

Manufacturing factories expanding cross-border business can gain the following key insights:

1. As the cross-border e-commerce industry grows, demand is booming for specialized talents in cross-border live streaming, short videos, independent sites, multilingual services and other niche fields. For factories pushing forward with digital transformation and building out cross-border business, targeted talent recruitment is required to adapt to market development needs.

2. Hangzhou has formed a government-university-enterprise-society collaborative talent cultivation mechanism, and will host the national cross-border e-commerce practical competition on a permanent basis. Factories can leverage these events to connect with outstanding college projects and professional talents, gather the latest information on overseas consumer demand, optimize product production and design direction, and build products that better fit market demand.

3. Hangzhou is building a cross-border e-commerce talent hub with sufficient talent supply and supporting innovation and entrepreneurship policies. Factories looking to expand cross-border business can set up operations in Hangzhou to access relevant resources, gain talent and policy support, and capture new business growth opportunities.

Service providers serving the cross-border e-commerce industry can extract the following key insights:

1. One of the core pain points currently facing the cross-border e-commerce industry is the shortage of professional talent. The industry has strong demand for specialized talents across multiple fields including cross-border live streaming, short videos, independent sites and multilingual services, and talent supply has become a key factor affecting industry development. Service providers can expand into talent training-related business to match market demand and unlock new growth points.

2. Currently, government, universities and enterprises are all jointly promoting cross-border e-commerce talent cultivation. Hangzhou has already developed a mature talent cultivation model that combines competition-driven training and industry-education integration, and hosts a permanent national-level competition. Service providers can partner with government and university resources, participate in building the talent cultivation system, and expand their customer base.

3. A large number of participating college student entrepreneurship projects have strong demand for supporting services including cross-border operation, supply chain and traffic acquisition. Service providers can leverage these events to connect with early-stage projects, tap potential customers, and expand business scale.

Cross-border e-commerce platforms can gain the following key insights:

1. The cross-border e-commerce industry currently has strong demand for talent cultivation, and government, universities and enterprises are all jointly advancing the construction of cross-border e-commerce talent systems. Platforms can participate in various official college student cross-border e-commerce competitions to connect with universities and young entrepreneurs, both building a pipeline of industry talent, increasing brand exposure, expanding investment attraction channels, and attracting new entrepreneurs to join the platform.

2. This edition of the Sanchuang Competition launched an exclusive track for Alibaba.com. This model verifies that platform participation in official university competitions is an effective way to reach potential users and promote platform business. Platforms can replicate this model, partner with government and competition organizers, integrate into the cross-border e-commerce talent cultivation system, and gain access to more young potential users.

3. This national-level cross-border e-commerce competition will permanently settle in Hangzhou, which already has a complete cross-border e-commerce talent ecosystem. Platforms can participate in long-term event cooperation to source high-quality entrepreneurship projects, optimize their own investment attraction and operation systems, improve the platform ecosystem supported by policy dividends, and mitigate growth risks caused by industry-wide talent shortages.

Researchers studying cross-border e-commerce industry and innovation and entrepreneurship education can extract the following key research takeaways:

1. In terms of new industry trends: the cross-border e-commerce industry now identifies talent cultivation as a core development pillar, and multiple regional governments are pushing to build cross-border e-commerce talent hubs. Hangzhou has explored a new talent cultivation model featuring four-party collaboration among government, universities, enterprises and society, competition-driven training, and industry-education integration. It has also secured the permanent hosting of this national cross-border e-commerce practical competition to build the optimal cross-border e-commerce talent ecosystem, which is an important new development in the industry's talent landscape.

2. In terms of model innovation: this competition has formed a university-city cooperation talent attraction and innovation cultivation business model led by the government, hosted by universities, and participated by enterprises. It connects talent, projects and enterprises through competitions, which not only promotes college student employment and entrepreneurship, but also helps the city build its e-commerce brand and attract resources. This multi-win-win model carries high research value.

3. This article provides a number of authoritative research data that can be used as foundational materials for research, including that 20 Hangzhou universities offer cross-border e-commerce majors, the city trains nearly 100,000 cross-border e-commerce talents annually, driving 600,000 jobs, and that this competition drew 6,819 teams from 965 universities across the country.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

7月14至7月16日，第十三届全国大学生电子商务“创业、创意及创业”挑战赛“跨境电商实战赛道”全国总决赛于杭州师范大学举行。经过校级赛、省级赛的层层选拔，来自全国的优秀的63支跨境电商团队齐聚杭州展开一番较量。

全国大学生电子商务“创新、创意及创业”挑战赛（以下简称三创赛）是于2009年由教育部委托教育部高校电子商务类专业教学指导委员会主办的在校大学生学科性竞赛。在《创新创业类比赛榜单》排名第3位，作为电子商务领域的全国性最高级别大赛，三创赛也是浙江省教育厅认定的A类大赛。

人才是推动跨境电商发展的关键要素，为高水平建设跨境电商人才高地，擦亮杭州“新电商之都”金字招牌。杭州综试区始终联动“政、企、校、社”强化跨境电商“人才链”，加快跨境电商直播、短视频、独立站、小语种等特色人才的培养。以赛带训学以致用，校企合作产教融合，优化人才招引育留机制，打造跨境电商最优人才生态圈。

2022年，为吸引全国高校大学生来到杭州创新创业，中国（杭州）跨境电子商务综合试验区建设领导小组办公室与三创赛竞组委商议开展此项赛事，赛事一经推出就因其实战性受到高校师生与企业的密切关注。本届赛事也是中国（杭州）跨境电子商务综合试验区建设领导小组办公室与三创赛竞组委的再度携手。

本次三创赛“跨境电商实战赛”分为阿里巴巴国际站、跨境直播、数据分析三个赛道，校赛、省级赛、全国总决赛三个阶段。自实战赛自开赛以来，已在全国32个赛区高校中铺开，共有965所高校的团队报名参加本届跨境电商实战赛，报名团队共计6819支。本次赛事在赛制上进行了进一步优化，校赛、省赛和国赛均采用统一规则，更好地兼顾创新、创业与创意，体现大学生学科竞赛的特点，达到以赛促学的效果。

开幕式上，浙江省商务厅张钱江副厅长发表致辞，对远道而来的高校参赛团队和嘉宾表示欢迎，并对杭州跨境电商优良生态进行推介。他表示，杭州高度重视跨境电商人才培育工作，在杭20所高校设置跨境电商专业，联合浙江工商大学办好全国首个跨境电商学院，落地全国唯一亚马逊亚太区卖家培训中心，年培训跨境电商人才近10万人，带动杭州上下游就业60万人。以赛代训方面成效明显，第十三届全国大学生电子商务“三创赛”跨境电商实战赛将进一步激发浙江杭州乃至全国大学生投入跨境电商创业创新的热潮。

杭州师范大学党委委员、副校长黄兆信对领导嘉宾和参赛选手的到来表示欢迎，介绍杭州师范大学的创新创业氛围和基础，先后入选全国首批“创新创业典型经验50强高校”、全国首批“深化创新创业教育改革示范高校”。不仅承“湿地书院”美誉，更期待通过此次赛事，擦亮杭州“新电商之都”金字招牌，引育更多优秀人才落地杭州。

本次三创赛“跨境电商实战赛”全国总决赛邀请来自西安交通大学、厦门大学等高校，浙江省商务厅、杭州市政府、余杭区政府，阿里巴巴国际站等企业高管，杭州市跨境电商优秀企业代表，63支进入综合赛的团队共380人参与。

比赛期间，进入全国总决赛的63支参赛团队将进行现场答辩，向评委全方位阐释他们对跨境电商的理解，展示实践打拼的成果。获奖团队除了会获得三创赛竞组委提供的相应奖项的数字证书外，还将获得杭州市创新创业政策支持。

为让学生深切感受行业产业的迭代升级，主办方组织参赛学生团队参观阿里巴巴、菜鸟等电商行业头部企业。同时，主办方邀请30家在杭跨境电商企业现场观赛，并和有意向的优秀项目团队做项目成果交流，加快促进大学生留杭就业创业。

经过封闭式分组赛和终极赛的路演展示，角逐出8支特等奖团队、16支一等奖团队、39支二等奖团队。

为塑造杭州常态化引育跨境人才先进生态，“全国大学生电子商务“创新、创意及创业”挑战赛“跨境电商实战赛”全国总决赛长期落户杭州”框架协议签约仪式顺利举行。

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FAQ回顾

什么是全国大学生电子商务三创赛？

全国大学生电子商务三创赛是2009年由教育部委托高校电子商务类专业教指委主办的学科竞赛，在创新创业类比赛榜单中排名第3位，是电子商务领域全国最高级别大赛。

第十三届三创赛跨境电商实战赛有哪些参赛规模？

本届赛事共有965所高校的6819支团队报名，分为阿里巴巴国际站、跨境直播和数据分析三个赛道，经过校赛、省赛选拔，最终63支团队进入全国总决赛。

杭州在跨境电商人才培养方面有哪些举措？

杭州在20所高校设置跨境电商专业，联合浙江工商大学创办全国首个跨境电商学院，落地亚马逊亚太区卖家培训中心，年培训人才近10万人，带动就业60万人。

标签:: 业界

抖音电商“搜索诊断”新增商机补品站内外营销和搜索广告

官方数据显示，抖音电商搜索日均用户超1亿；搜索成交GMV年同比增长159%，平均转化率对比其他站内渠道高30%。

抖音直播电商短视频未来零售

2023-07-17 15:12:40