共建数字贸易人货场 ，杭跨协携手跨境平台启动两项计划

This article covers the core takeaways from the 2023 first national cross-border e-commerce investment and operation conference co-hosted by the Hangzhou Cross-Border E-Commerce Association and Wish platform, where two industry initiatives were launched. The key insights are summarized as follows:

1. Core industry update: As China’s first comprehensive pilot zone for cross-border e-commerce, Hangzhou has nurtured 52,000 sellers over 7 years, with cross-border import and export volume exceeding 100 billion yuan. Over the next three years, it plans to cultivate 500 cross-border brands with annual revenue exceeding 10 million yuan and 300 digital trade brands, with the goal of building a world-leading cross-border e-commerce demonstration center.

2. Practical insights: The conference released an analysis of North American consumer habits in the post-pandemic era, along with Wish’s latest merchant recruitment policies, new seller support programs, product selection guides and operation strategies. Top sellers also shared their experience breaking into the U.S. and European markets from scratch on Wish. Attendees also discussed practical methods for cost reduction and efficiency improvement through digital supply chains and overseas warehouses, as well as cutting-edge industry trends.

This article provides valuable insights for brands looking to expand overseas and build global brands, summarized as follows:

1. Consumer trends and policy support: It confirms that Generation Z is the core consumer group in the post-pandemic North American market. Wish has deep roots in this young consumer demographic, allowing brands to reach their target audience through the platform. Hangzhou has a clear brand cultivation plan for the next three years: it aims to nurture 500 cross-border brand enterprises with annual revenue over 10 million yuan and 300 digital trade brands. Brands established in Hangzhou can access policy and ecosystem support.

2. Channel and supply chain opportunities: Multi-platform, multi-market expansion has become an industry mainstream trend. Brands can participate in the cross-border industrial belt co-construction initiative to source from high-quality domestic industrial belts and improve product competitiveness. They can also leverage the industry-education integration initiative to address talent gaps, and use the platform’s new seller support policies to quickly enter the North American market and achieve global brand expansion.

This article organizes the latest industry opportunities, practical experience and risk warnings for cross-border sellers, as follows:

1. Latest opportunities and policies: Wish launched its brand refresh and upgrade in 2023. This first national recruitment conference rolled out new preferential merchant recruitment policies and new seller support programs, alongside analysis of North American consumer trends, product selection guides and operation strategies. Both new and existing sellers can leverage these policy benefits to enter and expand the market.

2. Available resource support: By joining the two initiatives launched by the association, sellers can resolve recruitment and talent retention challenges through industry-education integration, and access high-quality product sources and identify best-selling products through industrial belt co-construction to address product selection difficulties.

3. Experience and warnings: Sellers can learn from top seller Laizanbao’s experience breaking into the U.S. and European markets from scratch on Wish, and reference methods for cost reduction and efficiency improvement through digital supply chain transformation and overseas warehouse upgrades. The article also warns sellers that industry competition is intensifying, so they should diversify risks through multi-platform and multi-market布局.

This article outlines clear opportunities and directions for traditional manufacturing factories to connect with cross-border e-commerce and achieve transformation and upgrading, as follows:

1. Business transformation opportunities: Most traditional factories hold supply chain advantages but lack operational experience and sales channels. By joining the cross-border e-commerce industrial belt co-construction initiative, factories can connect with multiple cross-border platforms including Wish and access high-quality seller resources to expand overseas sales channels, boost sales volume, and explore independent brand expansion overseas to achieve transformation and upgrading.

2. Product R&D direction: The conference released the latest consumption habits of Generation Z consumers in North America. Factories can adjust product design and production based on overseas market demand, leverage their own industrial belt advantages to develop best-selling products, and improve product competitiveness in overseas markets.

3. Insights for digital upgrading: The industry has entered a stage of digital intelligent development. Factories can upgrade their digital supply chains and optimize overseas warehouse management to reduce costs and improve efficiency. They can also leverage the cluster advantages of industrial belts to access industry ecosystem resources and gain more development support.

This article reveals the current pain points and development trends of the cross-border e-commerce industry, and outlines clear directions for service providers to expand their businesses, as follows:

1. Core client pain points: Cross-border e-commerce companies generally face challenges with recruitment, talent retention and management. College graduates struggle with job hunting, entrepreneurship and product selection. Traditional factories have supply chain advantages but lack operational channels and experience, while sellers face difficulties with product selection, rising competitive pressure and cost efficiency improvement. All these pain points create market opportunities for service providers.

2. Industry development trends: Digital trade and cross-border e-commerce continue to grow, with multi-platform and multi-market布局 becoming the industry mainstream. Industry-education integration and ecosystem co-construction are the future development directions, and demand for digital intelligent supply chains and overseas warehouse upgrades remains strong.

3. Business expansion opportunities: Service providers can participate in the industry-education integration and industrial belt co-construction initiatives led by the association, access resources from the association, platforms and enterprises, launch targeted solutions including talent training, operation consulting and supply chain services, and grow by integrating into the cross-border e-commerce ecosystem.

This article shares the latest operational strategies and cooperation opportunities for cross-border platforms, and offers high reference value for the operation and development of platform businesses, as follows:

1. Current industry demand: Sellers now have strong demand for multi-channel expansion, and require platforms to provide policy support, operation guidance and product selection support. The entire industry needs to connect talent, product and channel resources, and a complete cross-border ecosystem is required to attract more sellers.

2. Referenceable operational practices: Wish organized the first national offline investment and operation conference to connect with high-quality seller resources across regions, launched a new seller support program, and jointly initiated industry-education integration and industrial belt co-construction initiatives with the association to improve its platform ecosystem. This approach is worth learning from.

3. Cooperation and development opportunities: Platforms can partner with the Hangzhou Cross-Border E-Commerce Association and access policies for the Hangzhou region, participate in ecosystem co-construction, connect with high-quality domestic industrial belts and seller resources to expand merchant recruitment. Hangzhou is building a world-leading cross-border e-commerce demonstration center, has clear brand cultivation plans, supports platform landing and development, and offers policy dividends.

This article presents the latest development trends and innovative models of China’s cross-border e-commerce industry, with high research value. Its core content is as follows:

1. Latest industrial development trends: As China’s first comprehensive pilot zone for cross-border e-commerce, Hangzhou has nurtured 52,000 cross-border sellers after 7 years of development, with total import and export volume exceeding 100 billion yuan. Over the next three years, it will deepen development, with the goal of cultivating 500 brand enterprises with annual revenue exceeding 10 million yuan and 300 digital trade brands, and building a world-leading cross-border e-commerce demonstration center. This reflects the new industry trend of shifting from scale expansion to brand-oriented development.

2. Emerging existing industry problems: There is a clear supply-demand mismatch in the current industry. Enterprises face difficulties in recruitment and talent retention, while job seekers and entrepreneurs face difficulties in employment and startup. Traditional factories lack channels and experience to transform into cross-border e-commerce, and sellers face product selection challenges and intensifying competition. All these are new problems that need to be addressed for industry development.

3. Innovative business model: The new model launched at the conference is led by the industry association, which brings together government, enterprises, universities and platforms to co-build an integrated "people-goods-scenario" ecosystem. It addresses talent gaps through industry-education integration, resolves product sourcing challenges through industrial belt co-construction, and solves channel issues through multi-platform connection. This government-industry-university-institute collaboration model provides a new research sample for industrial development.