政策解读|一图读懂杭州最新跨境电商政策！

This article provides an analysis of Hangzhou's newly updated cross-border e-commerce support policy, with key takeaways and actionable insights summarized below:

1. Issued as an update to Hangzhou's existing dedicated cross-border e-commerce policies, this new policy expands support across five core areas: business cultivation, brand development, warehouse and logistics infrastructure, talent development, and service ecosystem building. Subsidies are disbursed directly to enterprises, with an unprecedented level of support on offer.

2. Different market entities qualify for corresponding funding caps: enterprises operating independent cross-border export D2C sites can receive a one-off grant of up to RMB 2 million; cross-border e-commerce trading platforms are eligible for up to RMB 1 million in annual support; exporters using the 9610, 9710, and 9810 customs supervision modes can receive up to RMB 2 million in annual support; and qualifying service providers can get a one-off grant of up to RMB 1 million.

3. The policy explicitly encourages enterprises to build independent sites to help Chinese brands enter global markets, and all eligible entities planning to enter cross-border e-commerce can apply for the corresponding subsidies.

Hangzhou's new cross-border e-commerce policy brings multiple benefits for brands going global, with key takeaways summarized below:

1. Brand development is listed as a core priority of the new policy. The Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone explicitly encourages brands to build independent sites for global expansion, offering a one-off grant of up to RMB 2 million for brands running cross-border export independent sites. This funding helps cover the costs of site development and operations to support brands' global expansion.

2. Brands exporting under compliant customs supervision modes also qualify for support: brands exporting via the 9610, 9710, and 9810 modes can receive up to RMB 2 million in annual support, delivering tangible relief to operational costs.

3. With subsidies disbursed directly to enterprises and unprecedented support levels, brands establishing cross-border e-commerce operations in Hangzhou can count on solid policy backing that aligns with the current growth trend of brand global expansion, opening up significant room for development.

Hangzhou's new cross-border e-commerce policy delivers clear policy dividends for cross-border sellers, with key takeaways summarized below:

1. This updated policy builds on Hangzhou's existing dedicated cross-border e-commerce policies, improving the focus, scale and delivery of support across five core dimensions. With subsidies disbursed directly to enterprises and unprecedented levels of support, sellers face very limited policy risk and can confidently access these benefits.

2. For opportunity: sellers running independent cross-border export sites can apply for a one-off grant of up to RMB 2 million; sellers exporting via the three compliant supervision modes 9610, 9710 and 9810 can apply for up to RMB 2 million in annual support.

3. Eligible sellers can proactively prepare application materials, use policy funding to cut operational costs, scale up their cross-border business, and capitalize on the current growth boom in cross-border e-commerce exports.

Hangzhou's new cross-border e-commerce policy provides strong support for traditional factories looking to transform through cross-border global expansion, with key takeaways summarized below:

1. On business opportunities: Hangzhou is pushing for high-quality cross-border e-commerce development and encouraging factories to transform for global expansion. Any factory running cross-border exports via the compliant 9610, 9710 or 9810 mode can receive up to RMB 2 million in annual funding, greatly reducing the cost pressure of transformation and global expansion.

2. On transformation takeaways: the policy prioritizes encouraging factories to build independent sites and develop their own brands for global markets. Factories running independent site export business can receive a one-off grant of up to RMB 2 million, supporting their shift from OEM/ODM manufacturing to branded global expansion. This helps boost product value added and advance digital transformation.

3. With subsidies disbursed directly to enterprises and large-scale support, factories pursuing cross-border e-commerce and digital transformation face lower entry barriers, more policy support, and reduced transformation risks.

Hangzhou's new cross-border e-commerce policy clarifies development direction and dedicated support for cross-border e-commerce service providers, with key takeaways summarized below:

1. On support policies: service ecosystem building is one of the policy's five core priorities, with clear funding allocated for eligible cross-border e-commerce service providers. Providers that serve at least 50 cross-border e-commerce enterprises, generate no less than RMB 10 million in service revenue, and achieve year-over-year service revenue growth of at least 15% in the application year qualify for a one-off grant of up to RMB 1 million.

2. On industry trends: Hangzhou's cross-border e-commerce sector is growing rapidly, with the government supporting industrial development across multiple dimensions. Demand from brands, sellers and factories pursuing transformation and global expansion is booming, creating significant room for service providers to grow with abundant client demand.

3. Service providers can expand their business around high-demand areas such as independent site development and cross-border export compliance, which aligns with the sector's development direction and makes them eligible for policy support to scale their operations.

Hangzhou's new cross-border e-commerce policy brings new development opportunities for cross-border e-commerce platforms, with key takeaways summarized below:

1. On support policies: the policy explicitly includes cross-border e-commerce trading platforms in its scope, offering up to RMB 1 million in annual funding to help platforms cut operational costs and improve profit margins.

2. On merchant recruitment and development opportunities: the policy improves support across five core dimensions including business and brand cultivation. A large number of brands, sellers and factories are seeking to establish cross-border e-commerce global expansion, so platforms can leverage local policy incentives for recruitment, attract more compliant merchants to onboard, and scale their platform size.

3. Platforms can optimize their operational services around mainstream export supervision modes including 9610, 9710 and 9810 to align with policy requirements, capture industrial growth opportunities. With clear policy direction and no policy-level risks, platforms can make early布局 to capture market share.

Hangzhou's new cross-border e-commerce policy reflects the latest trends in China's domestic cross-border e-commerce industry and carries high research value, with key insights summarized below:

1. On new industry trends: China's cross-border e-commerce sector has shifted from pursuing scale growth to high-quality development. Local governments now prioritize supporting new business models including independent sites, brand global expansion, direct B2B exports, and overseas warehouses, driving the industry's shift from low-cost mass merchandising to brand-focused development, with clear industrial upgrading trends.

2. On policy innovation: building on existing local dedicated policies, this new policy optimizes the support framework across five core dimensions. It explicitly mandates direct subsidy disbursement to enterprises, offers unprecedented levels of support, and sets differentiated support standards for different types of market entities. The policy design experience warrants in-depth research.

3. This policy reflects the national-level orientation toward promoting cross-border e-commerce exports. As a leading cross-border e-commerce comprehensive pilot zone, Hangzhou's model of using funding support to improve the industrial ecosystem and cultivate local brands provides a valuable reference for other regions developing their own cross-border e-commerce policies.