*/ /* |-------------------------------------------------------------------------- | Register The Auto Loader |-------------------------------------------------------------------------- | | Composer provides a convenient, automatically generated class loader for | our application. We just need to utilize it! We'll simply require it | into the script here so that we don't have to worry about manual | loading any of our classes later on. It feels great to relax. | */ require '/data/site/Onl_laravel/bootstrap/autoload.php'; /* |-------------------------------------------------------------------------- | Turn On The Lights |-------------------------------------------------------------------------- | | We need to illuminate PHP development, so let us turn on the lights. | This bootstraps the framework and gets it ready for use, then it | will load up this application so that we can run it and send | the responses back to the browser and delight our users. | */ $app = require_once '/data/site/Onl_laravel/bootstrap/app.php'; /* |-------------------------------------------------------------------------- | Run The Application |-------------------------------------------------------------------------- | | Once we have the application, we can handle the incoming request | through the kernel, and send the associated response back to | the client's browser allowing them to enjoy the creative | and wonderful application we have prepared for them. | */ $kernel = $app->make(Illuminate\Contracts\Http\Kernel::class); $response = $kernel->handle( $request = Illuminate\Http\Request::capture() ); $response->send(); $kernel->terminate($request, $response);
    • 亿邦公众号
    • APP下载

一加与Sociomantic再度牵手 重定向广告投放

作者:亿邦动力网 文章来源:亿邦动力网

2017-03-14 10:34

*/ /* |-------------------------------------------------------------------------- | Register The Auto Loader |-------------------------------------------------------------------------- | | Composer provides a convenient, automatically generated class loader for | our application. We just need to utilize it! We'll simply require it | into the script here so that we don't have to worry about manual | loading any of our classes later on. It feels great to relax. | */ require '/data/site/Onl_laravel/bootstrap/autoload.php'; /* |-------------------------------------------------------------------------- | Turn On The Lights |-------------------------------------------------------------------------- | | We need to illuminate PHP development, so let us turn on the lights. | This bootstraps the framework and gets it ready for use, then it | will load up this application so that we can run it and send | the responses back to the browser and delight our users. | */ $app = require_once '/data/site/Onl_laravel/bootstrap/app.php'; /* |-------------------------------------------------------------------------- | Run The Application |-------------------------------------------------------------------------- | | Once we have the application, we can handle the incoming request | through the kernel, and send the associated response back to | the client's browser allowing them to enjoy the creative | and wonderful application we have prepared for them. | */ $kernel = $app->make(Illuminate\Contracts\Http\Kernel::class); $response = $kernel->handle( $request = Illuminate\Http\Request::capture() ); $response->send(); $kernel->terminate($request, $response);

【亿邦原创】日前,一加宣布与Sociomantic在2017年开展新一轮合作,将在北美和欧洲地区的移动端和PC平台进行新客找寻和重定向广告投放。

据了解, 一加手机自2013年成立,就注重开拓全球市场。曾经仅通过邀请码的形式出售手机,其饥饿营销市场策略,在全球成功的吸引了大批的安卓手机爱好者。

亿邦动力网了解到,为了进一步拓宽销路,一加一直在寻求高性价比营销方式管理全球的活动。2016年2月,一加手机决定与Sociomantic合作,采取全渠道营销策略,在全球13个国家和地区投放个性化程序化手机电商广告,同时进行新客找寻,重定向和忠诚度营销的广告投放。

据悉,为达成一加主要的营销目标:引流高质量人群、转化回头访客以及新品促销,Sociomantic采用Glass Box策略,即平台上所有由客户经理设置的营销参数,例如竞拍算法,广告频率上限,PC和移动端的预算分配,地理位置广告定位,时机定位等等的调整对于合作客户都是透明可见的。

Sociomantic通过A/B测试和动态创意优化制作广告创意横幅,采用相似人群模型寻找高质量新客,同时设置了相应的广告频率上限来提高广告效率和保护品牌形象。使得一加广告的全球平均点击成本(CPC) 在测试期间的第十周下降10%; 订单成本(CPO)同期下降38.6%。

亿邦动力网了解到,Sociomantic是一家创立于柏林的实时广告竞拍科技公司,是一个需求方的平台(DSP),广告代理用户可以通过平台购买全球不同网络、不同媒体的广告。

【版权提示】亿邦动力倡导尊重与保护知识产权。未经许可,任何人不得复制、转载、或以其他方式使用本网站的内容。如发现本站文章存在版权问题,烦请提供版权疑问、身份证明、版权证明、联系方式等发邮件至run@ebrun.com,我们将及时沟通与处理。

已点赞

+1

{{ praise_text }}

好文章,值得被更多人看到

广告

下一篇

今日头条增势猛 用户总停留时间超腾讯资讯

传统门户和资讯应用的广告业务都在下滑,就连表现最好的网易,增长也接近停滞。