300台机器人入职长隆：如何做到“常态化上班”？

Chimelong Theme Park has deployed over 300 Zhiyuan robots in regular operation, covering seven major scenarios including tour guiding, science education, retail services, hotel reception, and sports competitions, where visitors can interact with them.

1. What the robots can do: They provide route planning, autonomous navigation, and roving commentary based on maps and natural language; they can answer marine science questions and deliver engaging explanations; in retail and hotel settings, they proactively greet guests, handle product inquiries and information requests, with support for multiple languages and dialects.

2. Interactive experience highlights: Built on the WITA large model, the robots can perceive the environment, understand visitor intent, and complete natural interactions; the Lingxin platform also customizes characters across five dimensions—voice, expression, persona, movement, and costume—so each robot has its own voice and personality, integrated with Chimelong's IP.

3. Safety assurance: The robots feature 360-degree omnidirectional perception, and their robotic arms are compliant, automatically reducing force upon contact; the park's 5G-A network infrastructure ensures responsive performance.

4. More fun ahead: The human-to-robot ratio will improve from 3:1 to 10:1 and even 20:1; robots will also join parades, circus shows, and take on more safety inspection and commentary tasks.

Chimelong and Zhiyuan have partnered to create the world's first large-scale embodied AI theme park, offering a new playbook for how brands can integrate tech IP into physical scenarios.

1. Brand marketing: The 300 robots are not static displays but are on regular duty, generating sustained experiences and buzz; robot characters are embedded with Chimelong IP elements, conveying brand personality through opening greetings, knowledge-based commentary, and interactive responses, thereby enhancing the park's distinctiveness and visitor loyalty.

2. Product development and customization: Zhiyuan's Lingxin platform supports customization of robots across five dimensions—voice, expression, persona, movement, and costume—enabling brands to create dedicated virtual IPs or robot personas for various scenarios including hotels, retail, and entertainment.

3. Consumer trend insights: Visitors favor proactive, perceptive services; robots can understand intent and communicate across languages, indicating that cultural tourism experiences are shifting from standardized hospitality to personalized, interactive engagement. Brands must prioritize emotional connection and multimodal interaction.

4. Channel and ecosystem collaboration: The two parties have entered a ten-year strategic partnership, completing focused delivery within one month, and plan to deploy thousands of robots going forward. Brands can learn from this deep-binding, co-innovation approach with technology partners to quickly establish barriers in smart scenarios.

The Zhiyuan-Chimelong partnership reveals to sellers the booming business opportunities for embodied AI in the cultural tourism industry, as well as the key path to collaborating with major clients.

1. Growth market: Tourist attractions are a representative scenario for large-scale embodied AI deployment. With regular operations already spanning seven core scenarios, Chimelong plans to deploy thousands of robots in the future, sustaining demand for equipment, content, and maintenance services.

2. Shifting consumer needs: Scenic areas require robots that can provide guiding, science education, retail, and greeting services in multiple languages and dialects, and understand visitor intent. This shows that cultural tourism consumption has entered an experience-driven stage, leaving room for products and services that deliver intelligent experiences.

3. Collaboration model and takeaways: After entering a strategic partnership, Zhiyuan and Chimelong delivered over 300 robots in one month and jointly deployed an operations and maintenance platform. This model of building a benchmark, rapidly replicating it, and maintaining a decade-long relationship is one sellers can learn from.

4. Risks and opportunities: The current human-to-robot ratio is 3:1, with a target of 10:1; clients prioritize operational efficiency and cost. Sellers can focus on complementary services such as safety management, charging and fire prevention, and data privacy to provide differentiated support and capture ecosystem opportunities.

The Chimelong project represents new production requirements and a reference point for digital transformation for factories.

1. Product production and design requirements: Zhiyuan delivered over 300 robots in one month, requiring strong mass production and supply chain capabilities; the robots are expected to feature 360-degree perception, compliant robotic arms, and multilingual interaction, imposing higher demands on precision components, sensors, and materials and processes.

2. Business opportunities: Large-scale robot fleets require supporting products such as charging infrastructure, edge devices, 5G network equipment, and maintenance tools. Factories can enter the market through robot hardware contract manufacturing, supporting equipment manufacturing, and the construction of park digital infrastructure.

3. Digital and e-commerce insights: The park adopts an architecture of 5G network slicing, local deployment of edge devices, and security isolation, enabling mass synchronization for cluster control. Factories can learn from this platform-based, networked thinking to drive flexible and intelligent production lines, and combine e-commerce platforms for on-demand production and precise delivery.

This article showcases a complete path for embodied AI to move from technology to service productivity, and service providers can identify industry trends and customer pain points from it.

1. Industry trend: With 300 robots on regular duty across multiple scenic-area scenarios, embodied AI has entered an operable stage and will expand rapidly into cultural tourism, commercial, hotel, and other sectors.

2. New technologies: The WITA large model combines visual perception, voice interaction, and motion execution; the AIMA full-stack ecosystem and the Lingxin platform support character customization; 5G-A network slicing achieves low latency and mass synchronization.

3. Customer pain points: Safety risks in high-traffic settings, human-to-robot ratios, and long-term operational efficiency are core challenges. Zhiyuan addresses safety with multi-layer safety systems and compliant robotic arms, and tackles long-term operability with the world's first one-stop management platform for operations and maintenance, emphasizing continuous content refreshment to keep the experience engaging.

4. Solutions: Service providers can deliver integrated services from large-model integration and robot character design to park network deployment, while tracking point-of-use data to help clients continuously refine the experience.

The Chimelong project offers platform providers a template for large-scale robot operations in cultural tourism, and clarifies the capability direction for platforms.

1. Platform requirements: Large-scale robot fleets require a park-level network foundation. An architecture combining 5G slicing, edge deployment, and security isolation separates visitor traffic from robot operations, meeting ultra-low latency and mass synchronization needs. Platform providers can reference this model to optimize network services.

2. Latest practices: Zhiyuan has launched the Lingxin platform, which customizes robot characters across five dimensions—voice, expression, persona, movement, and costume. It has also released the world's first one-stop management platform for operations and maintenance of embodied AI in cultural tourism scenic areas, enabling device management and content updates.

3. Operations management: As the human-to-robot ratio evolves from 3:1 toward 10:1 and 20:1, platforms must support usage-rate monitoring for each location and robot, collection of visitor feedback, and rapid deployment of new content, all while keeping the experience fresh and relevant.

4. Risk avoidance: Safety solutions covering six dimensions—space, personal safety, charging and fire prevention, AI, data, and operations—must be prioritized. Platform providers should treat safety and compliance as foundational requirements in merchant recruitment and operations management to avoid accident risks in high-traffic scenarios.

This case is the world's first large-scale embodied AI theme park, holding significant value for studying the commercialization of embodied AI, human-robot collaboration, and institutional norms.

1. New industry trend: Embodied AI is moving from technology showcases to regular service deployment. With over 300 robots operating across seven scenarios and a human-to-robot ratio of 3:1 targeting 10:1, the formation of robot-backed service productivity is becoming visible.

2. New issues and insights: Safety in human-robot interaction under high-traffic conditions, cluster control latency, and the standardization of character-based interaction emerge as key areas. Zhiyuan's safety framework covering space, personal safety, charging and fire prevention, AI, data, and operations can serve as a prototype for industry safety norms.

3. Policy and regulation recommendations: Large-scale deployment involves visitor privacy, charging and fire safety, and personal safety, requiring clear regulatory responsibilities and product standards. Multilingual and dialect interactions also suggest that cultural tourism services should address accessibility and cross-cultural communication.

4. Business model exploration: A ten-year strategic partnership, concentrated delivery within one month, a jointly developed operations and maintenance platform, and plans for thousands of future deployments—this model of deep coupling and continuous content iteration offers a new path for commercializing embodied AI in the service sector.