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AI手机三年沉浮:告别概念炒作 转向系统底层重构

作者:新熵-AI新科技组 文章来源:新熵

2026-07-20 10:36

作者:新熵-AI新科技组 文章来源:新熵

2026-07-20 10:36

邦小白快读

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本文梳理了AI手机发展三年来的变化,核心干货是AI手机已经从早期概念炒作转向系统底层重构阶段,普通用户可参考以下信息:

1. 早期推出的AI手机都只是在传统操作系统上叠加AI功能,本质只是更智能的语音助手加自动修图相册,没有本质体验提升,用户感知很弱;

2. 当前新推出的AI原生智能体手机,重构了系统底层,能自动完成跨APP的复杂任务,比如用户发出周末短途旅行规划指令后,可自动联动多个APP完成订车票、酒店和餐厅的全流程操作,不用用户手动跳转,体验提升明显;

3. 目前AI手机还未完全成熟,存在隐私安全、利益分配不清等问题,普通用户可先观望,等待产品成熟后再更换。

本文梳理了AI手机行业的最新发展趋势,能给手机品牌商提供不少干货参考:

1. 行业趋势方面,AI手机已经走完概念炒作阶段,进入底层系统重构的下半场,传统靠堆参数、拼供应链建立的行业壁垒正在被AI新玩家冲击,未来行业话语权将从硬件掌控者转向AI智能体掌控者;

2. 产品研发方向方面,传统“OS+AI”叠外壳的路线已经无法满足需求,必须转向AI原生操作系统研发,目前有三条路径可参考:自研底层重构系统、硬件厂商+AI企业分工合作、自研智能体系统;

3. 生态建设方面,需要主动对接互联网头部应用,理顺合作规则,提前布局解决安全隐私问题,才能抢占新赛道先机。

本文分析了AI手机行业的最新变化,能给手机卖家提供政策、机会、风险层面的干货参考:

1. 政策层面,国家市场监管总局已经明确要推动智能体互联统一标准,解决“智能体孤岛”问题,原来跨APP调用操作的灰色地带正在走向合规,政策为AI手机发展铺路;

2. 市场机会方面,AI手机是手机行业下一代的发展方向,消费者对便捷的智能交互有明确需求,当前新AI手机已经获得绝大多数头部互联网应用的支持,市场教育已经起步,属于新的增量增长市场,卖家可以提前布局相关品类;

3. 风险提示方面,当前AI产品还未完全成熟,隐私安全、产品体验等问题还待验证,铺货时需要控制节奏,优先选择靠谱品牌合作。

本文分析了AI手机行业的变革方向,能给手机生产工厂带来产品需求、商业机会和转型层面的干货:

1. 产品生产设计需求变化,AI手机不再比拼硬件参数堆料,核心要求是硬件能力适配底层系统重构,需要把硬件拆解成原子化单元供智能体自由调用,工厂需要调整生产设计标准,适配新的架构要求;

2. 商业机会方面,当前AI手机赛道的核心玩家多是新进入者,传统头部手机厂商还未完成转型,新玩家对生产制造合作有大量需求,工厂可以对接新玩家获得新的订单增量;

3. 转型启示方面,整个手机产业正在向AI智能化方向转型,工厂需要加快推进自身数字化升级,适配新的产品研发生产要求,才能抓住产业变革的红利。

本文梳理了AI手机行业的发展脉络和现存问题,能给AI手机相关服务商带来行业趋势、业务机会的干货参考:

1. 行业发展趋势方面,AI手机已经从概念营销阶段进入落地发展阶段,未来将成为终端产业的主流方向,市场空间广阔,给服务商带来大量新增业务需求;

2. 客户核心痛点方面,当前AI手机行业有三大明确痛点,分别是智能体高权限带来的安全隐私风险、跨平台合作的利益分配规则不清晰、新入局AI手机玩家产品体验不完善;

3. 业务机会方面,服务商可以针对痛点开发对应解决方案,比如围绕安全需求开发隐私防护技术,围绕利益分配开发智能分账系统,帮助新玩家对接供应链优化产品体验,开拓新的业务增长曲线。

本文分析了智能体手机发展对应用平台的影响,能给互联网应用平台商带来需求、发展方向和风险规避的干货参考:

1. 行业新需求方面,AI原生智能体手机需要跨APP调用服务完成复杂任务,对平台开放接口权限提出了新要求,原先封禁智能体的模式已经不符合行业发展趋势;

2. 平台最新的应对方向,目前头部互联网平台已经从去年的集体封禁转向主动拥抱开放,接入AI智能体生态,目的是在新的交互范式中占据自身位置,避免被绕过边缘化;

3. 风险规避方面,目前需要尽快理顺流量统计、佣金分配、用户归属的规则,同时要做好用户隐私安全管控,在开放接口的同时保障用户信息安全,规避合规风险。

本文梳理了AI手机三年发展的完整历程,总结了产业新动向和待解问题,对产业研究者有较高的参考价值:

1. 产业新动向方面,AI手机已经告别概念炒作,进入操作系统底层重构的新阶段,行业话语权转移,新进入者成为核心玩家,走出了自研、分工合作等不同技术路线,互联网平台从抵制转向拥抱,国家推动统一标准解决产业痛点,产业格局正在重塑;

2. 值得研究的新问题方面,当前产业仍有三大核心问题待解,分别是高权限智能体的安全隐私防护问题、跨平台合作的利益分配机制问题、新玩家产品体验打磨问题,都具备较高的研究价值;

3. 商业模式层面,AI智能体手机的发展本质是产业权力的重新分配,将颠覆现有APP的流量商业模式,催生新的商业模式,是非常值得研究的产业新方向。

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Quick Summary

This article maps out three years of evolution in AI-powered smartphones, with the key takeaway that the segment has moved beyond early hype and entered a phase of fundamental底层 system重构,底层 system reconstruction. For general consumers, the core insights are:

1. Early AI smartphones simply layered AI features on top of traditional operating systems, essentially offering only smarter voice assistants and AI-powered photo editing. These incremental updates delivered no meaningful fundamental improvement to user experience, so AI capabilities remained largely unnoticeable to most consumers.

2. The latest generation of native AI agent smartphones重构底层 system architecture, enabling automatic execution of complex cross-application tasks. For example, when a user requests a weekend getaway plan, the AI can automatically coordinate multiple apps to complete the entire booking process for trains, hotels and restaurants without requiring manual navigation between apps, delivering a dramatic improvement to user experience.

3. AI smartphones are not yet fully mature, and still face unresolved issues including privacy and security risks, and unclear interest allocation frameworks. General consumers are advised to wait and watch until products become more polished before upgrading.

This article outlines the latest development trends in the AI smartphone industry, offering actionable insights for handset brands:

1. In terms of industry trajectory, AI smartphones have completed the hype phase and entered the "second half" of底层 system重构,底层 system reconstruction. Traditional industry barriers built on hardware specs and supply chain advantages are being eroded by new AI-focused entrants, and industry power will shift from hardware leaders to AI agent controllers going forward.

2. For product R&D strategy, the traditional "OS plus AI overlay" approach can no longer meet market demand. Brands must shift to developing native AI operating systems, with three viable paths to pursue: self-developed底层重构,底层重构, partnership between hardware makers and AI companies, or self-developed AI agent systems.

3. For ecosystem building, brands need to proactively partner with top internet applications, clarify cooperation rules, and prioritize privacy and security solutions early to gain first-mover advantage in this new market segment.

This article analyzes the latest shifts in the AI smartphone industry, offering insights on policy, opportunities and risks for mobile phone sellers:

1. On the policy front, China's State Administration for Market Regulation has明确 pushed for unified interoperability standards for AI agents to solve the "agent silo" problem. The previously gray area of cross-application access is moving toward formal regulation, and policy is clearing the way for AI smartphone growth.

2. In terms of market opportunities, AI smartphones represent the next major evolution of the mobile phone industry. Consumers have clear demand for more convenient intelligent interaction, and the new generation of AI smartphones already supports integration with most leading internet applications. Market education is underway, and this is a new incremental growth market — sellers should build out their AI phone assortment early.

3. For risk management, current AI products are not yet fully mature, with open questions around privacy, security and user experience. Sellers should control the pace of inventory expansion, and prioritize partnerships with established, reliable brands.

This article analyzes the direction of industry change in AI smartphones, delivering insights on product demand, business opportunities and transformation for handset manufacturing factories:

1. Product design and manufacturing requirements are shifting: AI smartphones no longer compete on stacking hardware specs. Instead, the core requirement is hardware capability aligned with底层 system重构,底层 system reconstruction, where hardware is broken down into atomic units that can be freely called by AI agents. Factories need to adjust their production and design standards to adapt to the new architecture requirements.

2. For business opportunities, most core players in the current AI smartphone track are new entrants, while traditional leading handset brands have not yet completed their transformation. These new entrants have strong demand for manufacturing partnerships, so factories can secure new incremental order volume by partnering with them.

3. For transformation strategy, the entire mobile industry is shifting toward AI-enabled intelligence. Factories need to accelerate their own digital upgrades to align with the R&D and production requirements of new AI-powered products, in order to capture the dividends of this industry transformation.

This article maps out the development trajectory and remaining challenges of the AI smartphone industry, offering insights on industry trends and business opportunities for AI smartphone-related service providers:

1. In terms of industry trajectory, AI smartphones have moved beyond the concept marketing phase into scaled deployment, and will become the mainstream of the consumer device industry, with massive addressable market. This will generate substantial new business demand for service providers.

2. Key client pain points in the current industry fall into three clear categories: privacy and security risks stemming from AI agents' high system permissions, unclear interest allocation frameworks for cross-platform cooperation, and unpolished user experience for new AI smartphone entrants.

3. For business opportunities, service providers can build targeted solutions to address these pain points: develop privacy protection technology to address security demands, build smart revenue split systems to resolve allocation conflicts, and help new entrants coordinate with supply chains to refine product experience. This can open up entirely new growth lines for service providers.

This article analyzes the impact of AI agent smartphone development on application platforms, offering insights on new demand, development strategy and risk mitigation for internet application platforms:

1. In terms of new industry demand, native AI agent smartphones need to call cross-application services to complete complex tasks, which creates new requirements for open API permissions. The traditional model of blocking AI agents no longer aligns with industry development trends.

2. Leading internet platforms have already shifted course, moving from industry-wide blockades last year to proactive openness and integration into AI agent ecosystems. The goal is to secure a position in the new interaction paradigm and avoid being sidelined when AI agents become the primary user interface.

3. For risk mitigation, platforms need to quickly clarify rules for traffic attribution, commission allocation, and user ownership, while strengthening user privacy and security controls. This allows platforms to open APIs while protecting user data and avoiding compliance risks.

This article maps out the full three-year development of AI smartphones, summarizes new industry dynamics and unresolved questions, and offers high reference value for industry researchers:

1. On new industry dynamics, AI smartphones have left the hype era behind and entered a new stage of operating system底层重构,底层 reconstruction. Industry power is shifting, with new entrants emerging as core players, and multiple technical paths — including independent development and division-of-labor partnerships — have emerged. Internet platforms have shifted from resistance to embrace of the trend, and regulators are推动统一 standards to resolve key industry pain points. The entire industry landscape is being reshaped.

2. Three core unresolved questions stand out as high-priority research areas: privacy and security protection for high-permission AI agents, interest allocation mechanisms for cross-platform cooperation, and user experience refinement for new entrants, all of which offer significant research value.

3. At the business model level, the growth of AI agent smartphones is fundamentally a reallocation of industry power. It will upend the existing流量-based business model of traditional apps and spawn entirely new business models, making it a particularly valuable new industry direction for academic and industry research.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

传统手机厂商靠堆参数、拼供应链攒出来的行业壁垒,正在阶跃星辰、字节跳动这批AI新贵的冲击下加速松动。手机行业的下一个十年,话语权正从硬件掌控者手里,交到智能体代理者手中。谁先完成这次转身,谁就有资格划定新的版图。

原创?新熵AI新科技组

作者丨菠萝 编辑丨九黎

自AI快速崛起以来,科技圈的绝对顶流已经很难看到手机的身影。即便是苹果,在手机上的投入也难复当年之勇。整个行业逐渐趋向平和,大家习惯了在既有框架里做渐进式改良。

但近期,中国手机行业却迎来了一场微妙而深刻的变化。

一边,是阶跃星辰刚刚发布全球首款大模型原生智能体手机STEPX Neo;一边,是中兴努比亚宣布将在WAIC上推出量产版AI智能体手机;而荣耀的Robot Phone同样蓄势待发。

表面上看,这不过是厂商们在炒作新概念。但深究入局者的身份和打法,便会发现事情远没有那么简单。

AI手机喊了三年,用户为何还是无感?

早在2023年,高通CEO便提出了AI手机的概念,此后主流厂商迅速跟进,掀起一轮营销热浪。

华为、vivo、OPPO、荣耀几乎全线搭载自研AI智能体,发布会上PPT一页比一页宏大。可到了用户手里,感知却是另一回事。所谓的AI体验,无非是消除路人更干净了,录音转写更快了,语音助手稍微会聊天了。说到底,就是一个互动更积极的语音助手,加一个能自动修图的相册。

换而言之,现阶段的AI手机,绝大多数都是在传统操作系统上叠加AI功能。操作系统还是那个操作系统,APP之间还是各自为政,只是多了一层AI外壳。用户要完成一个稍微复杂的任务,依然得自己来回跳转、手动操作。

阶跃星辰董事长印奇有个比喻很精准:“在旧系统上给智能体开一扇门,它永远是访客。为智能体盖一座房子,它才是原住民。”

AI手机要真正走出概念炒作的泥潭,必须从“OS+AI”走向“AI原生OS”。

真正的变革,从操作系统底层开始

这一轮智能体手机的核心变化,恰恰是从操作系统底层开始动刀。

以阶跃星辰发布的Step AOS为例,它没有选择在传统操作系统上贴一层AI功能,而是重构了计算、数据、应用服务三层基础设施,把硬件能力拆解成通讯、应用、文件、系统四大类原子化单元,供智能体自由调用组合。

在实际体验中,这种差异非常直观。当用户发出“周末规划短途旅行,订车票、订酒店、顺路安排一家本地特色餐厅”这类复合指令时,阶跃Amoo可以自动联动携程、滴滴、美团、支付宝,一次性完成全流程,用户不再需要逐个打开APP反复填信息、做跳转。

而努比亚则走出了另一条路——和字节跳动联手,自己负责硬件,字节负责软件层。去年短暂爆火的豆包手机便是双方合作的产物,今年WAIC上努比亚还将推出多款“豆包AI智能体手机”。

荣耀则推出了AgenticOS,宣称终端将从“应用容器”走向“智能体舞台”。

看似三条不同路径,但殊途同归。AI手机的下半场,比的不再是谁能在现有系统上塞进更多AI功能,而是谁能在底层为智能体重构一套新的操作系统。

从封杀转向拥抱,背后发生了什么?

在STEPX Neo的发布会上,阶跃星辰公布的首批生态合作伙伴包括支付宝、美团、高德、滴滴、京东、百度、微博、WPS等,几乎覆盖了日常高频应用的全部头部玩家。

但就在去年,豆包手机短暂走红后迎来的却是各大APP的集体封禁。平台给出的理由是保护用户隐私,但业内人都清楚,根源在于智能体通过模拟触控跳过了APP直接调用服务,动摇了平台对流量的控制权,也就动摇了商业模型的根基。

短短一年,态度逆转。互联网大厂开始主动拥抱智能体手机,与其被“绕过”,不如在新的交互范式里重新卡住自己的位置。

与此同时,政策层面也在铺路。今年6月,市场总局在智能体互联标准化新闻发布会上明确提出,不同厂商智能体之间接口、协议不统一,已形成“智能体孤岛”,严重制约规模化协同应用。国家层面正在推动统一标准,这意味着跨APP操作正在从灰色地带走向合规通道。

格局初定之前,仍有三大难题待解

政策端在铺路,互联网大厂也在转身,看起来智能体手机的前景愈发明朗。但即便如此,智能体手机距离真正成熟还有不小的距离。

首当其冲的仍是安全与隐私。高权限意味着高风险,尤其是当智能体能够跨APP操作时,一旦权限被滥用或系统被攻击,后果远比单点泄露严重。可以预见的是,涉及支付等敏感环节,很长一段时间内仍需人工确认。阶跃提出的“可信、可见、可控、可逆”四维安全框架,最终落地效果如何,还有待市场检验。

其次是利益分配的难题。去年豆包手机之所以被针对,本质上是智能体不经APP同意便调用其服务,直接冲撞了平台的商业模型。如今APP们虽然主动开放了权限,但流量怎么算、佣金怎么分、用户归属于谁,这些经济账远没有算清楚。合作可以靠战略意愿启动,但持续运营靠的是利益机制。

此外,还有一个容易被忽略的现实,目前这轮智能体手机竞赛的核心玩家并不成熟。阶跃星辰成立不过三年,字节跳动从未独立做过手机,中兴努比亚在传统手机市场早已被归入“others”。它们在AI和系统层面或许有独到之处,但回到手机本身,产品体验能否让消费者真正满意,仍是一个开放问题。

当然,每一次终端形态的革命,颠覆者往往不是既有王者,而是从边缘杀入的新角色。这个判断,放在今天依然成立。

智能体手机这场竞赛,表面看是产品形态的创新,骨子里却是产业权力的重新分配。谁能率先定义下一代操作系统,谁就掌握了AI终端生态的制高点。

印奇有一个判断:未来的智能体手机可能已经不是手机了。这个想象或许还有些遥远,但方向是清晰的,未来的手机将不再是简单的工具,而是成为用户的代理。谁先完成这个转变,谁就有机会在下一个十年重新划分终端产业的版图。

对于传统手机巨头来说,留给他们的时间,可能比想象中更短。

注:文/新熵-AI新科技组,文章来源:新熵(公众号ID:baoliaohui),本文为作者独立观点,不代表亿邦动力立场。

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FAQ回顾

真正的AI智能体手机和叠加AI功能的普通手机有什么区别?

普通AI手机多是在传统操作系统上叠加AI功能,APP各自为政,用户完成复杂任务仍需手动跳转操作;真正的AI智能体手机从操作系统底层重构,将硬件能力拆解为原子化单元供智能体自由调用,可自动跨APP完成复合指令。

AI智能体手机发展目前面临哪些待解难题?

当前AI智能体手机距离成熟仍有三大难题待解:一是跨APP操作带来的安全与隐私风险,需建立健全可信安全框架;二是APP开放权限后的流量、佣金、用户归属等利益分配机制尚未明确;三是当前核心玩家的手机综合产品体验仍需市场检验。

互联网大厂为什么开始主动拥抱智能体手机?

此前智能体手机因跳过APP直接调用服务动摇平台流量控制权曾遭封禁,如今互联网大厂主动拥抱,是为了在新的交互范式中抢占卡位,避免被新趋势绕过,同时国家也在推动智能体互联统一标准,跨APP操作正走向合规。

AI原生系统的智能体手机能实现哪些实用功能?

搭载AI原生OS的智能体手机可自动联动多个高频应用完成复合指令,比如用户发出短途旅行规划指令后,智能体可一次性完成订车票、订酒店、安排本地特色餐厅等全流程操作,无需用户逐个跳转APP手动操作。

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