拼多多新增食品管理规范！安全投诉入口将设在商品详情页

Summary 1: This rule directly affects people who buy and sell food on Pinduoduo. Its core focus is stricter standards for qualifications, product information, advertising, transportation, and complaints.

1. The rule covers snacks, grains/oil/rice/noodles, tea, coffee, aquatic products and meat, alcohol, milk powder and complementary foods, traditional nutritional products, health foods, and also maternity milk powder, postpartum nutrition, and maternal nutritional products.

2. Merchants must obtain and publicly display food business qualifications or filings, and the platform must verify them at least once every six months. Product names, origin, production date, shelf life, net content, specifications, and similar details must be truthful and complete.

Summary 2: Consumers and merchants should both pay attention to risks and complaint channels.

1. Near-expiry products must be prominently labeled as 'near-expiry products' on the detail page, and expired food may not be sold. Livestream sellers of food must establish a sampling inspection system, and products that fail inspection may not be livestreamed.

2. Food detail pages will include a food safety complaint and reporting link, which merchants may not obscure, hide, or interfere with. The platform may require merchants to provide purchase vouchers, factory inspection reports, and other documents within a specified period.

Summary 1: Food brands operating on Pinduoduo will face stricter constraints on qualifications, information, and marketing.

1. Brand merchants must obtain entity, brand, industry, and other qualifications according to store type, product category, and product, and must operate within the scope of their licenses or filings. They may not forge, alter, misappropriate, lend, or use expired qualifications.

2. Product information must be true and accurate and consistent with the actual food label and instructions. Titles, images, attributes, detail pages, SKUs, and customer service chat information must all comply, and names, origin, production date, shelf life, net content, and specifications must be complete.

Summary 2: Brand marketing and channel presentation must avoid red lines.

1. Brands may not make false or misleading claims or claim that food prevents or treats disease. Ordinary food may not explicitly or implicitly suggest health functions. Health foods must be labeled 'Health foods are not medicines and cannot replace drugs in the treatment of disease.' Food for special medical purposes and infant formula milk powder must publicly display registration certificates or filing credentials.

2. Merchants may not sell food that counterfeits registered trademarks, misappropriates protected geographical indications, or imitates the packaging, trade dress, or product names of well-known food brands. Complaint links on detail pages may not be obscured, and livestreamed food must be subject to sampling inspection.

Summary 1: Pinduoduo has introduced new food rules effective November 6, 2026. Sellers must complete qualifications by category and store type and keep them publicly displayed.

1. The rules cover snacks, grains/oil/rice/noodles, tea, coffee, aquatic products and meat, alcohol, milk powder and complementary foods, traditional nutritional products, health foods, and maternity milk powder, postpartum nutrition, and maternal nutritional products. The platform must verify food production and operation licenses, pre-packaged food-only sales filings, and related information at least every six months.

2. Sellers may not sell expired, ineffective, spoiled, or recalled food, or food that counterfeits trademarks, misappropriates geographical indications, or imitates the packaging, trade dress, or names of well-known brands. Product information must be consistent with labels and instructions.

Summary 2: Operations must guard against risks in marketing, livestreaming, transportation, and violation handling.

1. Sellers may not make false claims or claim disease prevention or treatment functions. Ordinary food may not imply health functions. Near-expiry products must be labeled 'near-expiry products,' and livestreamed food sellers must establish a sampling inspection system and immediately stop livestreaming if products fail inspection.

2. Food requiring special storage must be transported and delivered with temperature and humidity controls, or handled by capable service providers. Violations may result in masking, reduced traffic weight, delisting, sales bans, deletion, order closure, restrictions on new listings and permissions, higher deposits, withdrawal restrictions, deposit deductions, or termination of cooperation. Confirmed food safety violations may also be reported to regulators.

Summary 1: Food factories can see new requirements for product labels, information consistency, and transportation and storage in the rules.

1. Product information must be true and accurate and consistent with the labels and instructions of the food actually sold. Names, origin, production date, shelf life, net content, specifications, and similar fields must be truthfully and completely filled in, and titles, images, attributes, detail pages, and SKUs must not be written arbitrarily.

2. Factories may not sell expired, ineffective, spoiled, or recalled food, or food that counterfeits registered trademarks, misappropriates geographical indications, or imitates the packaging, trade dress, or names of well-known brands. Near-expiry products must be labeled 'near-expiry products.'

Summary 2: Production and supply must focus on special foods, livestream inspection, and temperature- and humidity-controlled transportation.

1. Health foods, food for special medical purposes, and infant formula milk powder have specific display and certificate-publication requirements. Food with special storage conditions such as temperature and humidity must be transported, stored, and delivered with appropriate measures, or handled by capable companies.

2. Livestream sellers of food must establish a food sampling inspection system for the livestream room, and products that fail inspection may not be livestreamed. The platform will also conduct sampling inspections; inconsistent product descriptions or failed sampling inspections will be handled under the rules. Factories can use these requirements to improve label management, shelf-life management, and supply documentation.

Summary 1: Demand for food e-commerce compliance services will become more granular, with client pain points concentrated in qualifications, information, marketing, livestreaming, transportation, and complaint evidence.

1. Merchants must obtain and publicly display food business qualifications or filings, and the platform must dynamically verify them at least once every six months. Service providers can help build qualification ledgers, expiry reminders, public-display checks, and material authenticity management.

2. Product titles, images, attributes, detail pages, SKUs, customer service chats, and labels/instructions must remain consistent, and names, origin, production date, shelf life, net content, and specifications must be complete. This is a key focus for information review and page operation on behalf of clients.

Summary 2: Service providers can offer solutions around marketing review, near-expiry labeling, livestream sampling inspection, temperature- and humidity-controlled transportation, and complaint response.

1. On marketing, service providers must review prohibited wording such as disease prevention or treatment claims and implicit health-function claims for ordinary food. Health foods, food for special medical purposes, and infant formula milk powder must be labeled or publicly displayed as required.

2. Near-expiry products must be prominently labeled, and livestreamed food sellers must establish a sampling inspection system. Food requiring special storage needs temperature- and humidity-controlled transportation and delivery plans. The platform may require purchase vouchers and factory inspection reports within a specified period, and service providers can help prepare materials for complaint verification.

Summary 1: Pinduoduo is extending food governance from qualifications to publishing, marketing, transportation, livestreaming, and complaint handling, so platform operations must be upgraded accordingly.

1. The rules cover multiple food categories and maternity-related nutritional products, requiring merchants to obtain and publicly display food business qualifications or filings. The platform must verify licenses, pre-packaged food-only sales filings, and related information at least every six months.

2. Product information must be consistent with labels and instructions. Merchants may not sell expired, ineffective, spoiled, or recalled food, or food that counterfeits trademarks, misappropriates geographical indications, or imitates the packaging, trade dress, or names of well-known brands.

Summary 2: The platform's management tools include sampling inspection, violation handling, and complaint channels.

1. The platform conducts sampling inspections of food products and handles inconsistent descriptions or failed inspections under the rules. Violations may lead to product blocking, traffic demotion, delisting, sales bans, deletion, order closure and refunds, restrictions on new listings and permissions, higher deposits, withdrawal restrictions, deposit or store fund deductions, or agreement termination and cooperation termination.

2. Food detail pages include a food safety complaint and reporting link, which merchants may not obscure, hide, or interfere with. The platform may require cooperation with verification within a specified period and the provision of purchase vouchers and factory inspection reports. Confirmed food safety violations may be reported to the local market regulator.

Summary 1: This rule shows further refinement in food e-commerce platform governance, covering the full chain of market access, publishing, marketing, transportation, livestreaming, complaints, and enforcement.

1. It takes effect on November 6, 2026, and covers snacks, grains/oil/rice/noodles, tea, coffee, aquatic products and meat, alcohol, milk powder and complementary foods, traditional nutritional products, health foods, and maternity-related foods. The platform must dynamically verify qualifications at least every six months.

2. The rule emphasizes qualification authenticity, consistency between product information and labels/instructions, the prohibition of false claims and disease prevention or treatment claims, and the prohibition of implicit health-function claims for ordinary food. Special foods have specific labeling and certificate-publication requirements.

Summary 2: New research questions include the boundaries of platform responsibility, evidence chains, and regulatory coordination.

1. Near-expiry product labeling, livestreamed food sampling inspection, temperature- and humidity-controlled transportation for food requiring special storage, platform sampling inspections, and violation handling form a new combination of platform food governance tools.

2. Complaint and reporting links on detail pages, merchants' provision of purchase vouchers and factory inspection reports within a specified period, and reporting confirmed food safety violations to market regulators reflect platform-regulator coordination. At the same time, the rule clarifies that merchants' legal liability is not exempted by platform handling, making it a useful sample for studying the interface between platform rules and legal liability.