《“丝路电商”合作发展报告2026》正式发布 “丝路电商”朋友圈高质量扩围

Summary 1: The report shows ordinary consumers that more high-quality overseas goods are entering China.

1. By the end of 2025, nearly 200 national pavilions online and offline and over 100 product pavilions will showcase agricultural specialties, light industrial consumer goods, and specialty processed products from about 85 countries.

2. A full-chain import and distribution system connecting overseas origins directly to the domestic market significantly lowers the barrier for foreign goods to enter China, making everyday shopping choices more diverse.

Summary 2: Individuals can explore e-commerce skill training and job opportunities.

1. The Silk Road E-commerce Cloud Lecture Hall has held 137 sessions, covering over 80 countries and benefiting nearly 110,000 participants, with practical content including livestream e-commerce, cross-border logistics, and AI-plus-e-commerce.

2. Local projects such as Guangxi's Guihai Commerce Hub cultivate local e-commerce talent and demonstrate the skill requirements of emerging roles like livestream operations, AI product selection, and cross-border customer service.

Summary 3: Relevant risks should be noted.

1. The report warns that weak global economic growth and geopolitical tensions may affect cross-border logistics and prices.

2. Tightening cross-border regulations could introduce uncertainty for daigou (purchasing agents), overseas online shopping, and other channels.

Summary 1: The report shows that Silk Road E-commerce offers channel-building opportunities for entering the Chinese market.

1. Nearly 200 national pavilions and over 100 product pavilions precisely introduce partner-country products to Chinese consumers, serving as direct channels for overseas brands to expand in China.

2. A regularized matchmaking system between Chinese buyers, major e-commerce platforms, and partner-country producers and traders reduces information barriers for brands entering China.

Summary 2: Observable shifts in consumer trends and user behavior are emerging.

1. Partner-country agricultural specialties, light industrial consumer goods, and specialty processed products reach consumers through national and product pavilions, reflecting Chinese consumers' growing acceptance of distinctive global goods.

2. Initiatives such as the Silk Road E-commerce Global Benefits campaign and the Silk Road Cloud Select brand promote overseas products into China, prompting brands to adjust their market strategies around Chinese e-commerce going global and partner-country products entering China.

Summary 3: Digitalization and infrastructure provide new support for brand operations.

1. Institutional innovations such as cross-border e-invoice interoperability, mutual recognition of digital identities, and cross-border mutual assistance in customs clearance help improve cross-border transaction efficiency.

2. Jiangsu's exhibition-then-warehouse model and smart warehousing, combined with the China-Europe freight train model, support brands in achieving integrated display and sales with rapid inventory turnover.

Summary 1: Policy and regulatory dividends are a foundation sellers can leverage.

1. The Silk Road E-commerce partnership has expanded with high-quality growth, accommodating countries at different development levels and creating a broad, multi-tiered cooperation landscape. Pilot zones have carried out institutional innovations in cross-border e-invoices, mutual recognition of digital identities, and customs facilitation, generating replicable experience.

2. Policy exchange platforms operate on a regular basis, so sellers can track the rules and conveniences arising from partner countries' e-commerce development strategy alignment.

Summary 2: Growth markets and cooperation opportunities are clear.

1. The global e-commerce market is expanding, and AI empowerment plus digital-physical integration bring new momentum to cross-border e-commerce.

2. Regularized matchmaking among Chinese buyers, major e-commerce platforms, and partner-country producers and traders makes the inbound channel for partner-country goods smoother. Guangxi's Guihai Commerce Hub has helped over 400 companies master livestream operations, AI product selection, and cross-border customer service. Jiangsu's exhibition-then-warehouse project in the Netherlands facilitated photovoltaic orders exceeding one million euros, providing a viable business model.

Summary 3: Risks and responses need advance planning.

1. Weak global economic growth, tighter cross-border regulations, and heightened geopolitical tensions increase fulfillment risks.

2. Sellers should focus on compliance systems, logistics contingency plans, and customs policy changes to avoid losses from regulatory shifts.

Summary 1: Factories can seek new order opportunities through Silk Road E-commerce industrial matchmaking.

1. Regularized matchmaking among Chinese buyers, major e-commerce platforms, and partner-country producers and traders makes demand information more transparent, allowing small and medium factories to expand export channels.

2. Strong demand exists for overseas agricultural products, light industrial goods, and specialty processed products. Factories can tap into the full-chain distribution system covering direct sourcing, online display, efficient customs clearance, and nationwide distribution.

Summary 2: Digitalization and e-commerce capabilities are key to factory transformation.

1. Guangxi's Guihai Commerce Hub has helped over 400 companies localize capabilities in livestream operations, AI product selection, and cross-border customer service, showing that factories must accelerate e-commerce team building and AI tool adoption.

2. Jiangsu's exhibition-then-warehouse project, leveraging smart warehousing and China-Europe freight trains, inspires factories to use the model of "exhibits as inventory, exhibitors as sellers" to lower inventory costs and speed up turnover.

Summary 3: Technology and institutional trends influence supply chain layout.

1. New trends such as cross-border e-invoices, mutual recognition of digital identities, AI empowerment, and digital-physical integration require factories to embed digitalization into production and supply chain management.

2. The report highlights global economic uncertainty and geopolitical risks, so factories need to maintain flexibility in stock preparation and cross-border cooperation.

Summary 1: The report reveals industry development trends.

1. Global e-commerce market expansion, deep AI enablement, and digital-physical integration strengthen the industrial foundation, while diversified governance models create new business scenarios for service providers.

2. Over the next decade, Silk Road E-commerce will move from foundation-building to quality leap, offering service providers long-term opportunities as ecosystem participants.

Summary 2: Customer pain points are clear, and solution models already exist.

1. Cross-border information asymmetry, inefficient supply-demand matching, and fragmented channels are core pain points for partner-country merchants and Chinese buyers.

2. Regularized matchmaking systems, full-chain import distribution systems, and capability-building initiatives like the Cloud Lecture Hall are already helping clients address these issues.

Summary 3: Key service areas to enter are identifiable.

1. Cross-border e-invoice interoperability, mutual recognition of digital identities, and cross-border mutual assistance in customs clearance generate demand for compliance technology and logistics-clearance services.

2. The Cloud Lecture Hall has covered over 80 countries and reached nearly 110,000 participants, with strong demand for AI-plus-e-commerce, livestream e-commerce, cross-border logistics, and cross-border e-commerce training. Guangxi's project has trained 14,000 participants cumulatively, so service providers can offer corresponding courses and tools.

Summary 1: Platforms can capture merchant recruitment and growth opportunities.

1. The Silk Road E-commerce partner-country network covers countries at multiple development levels, while global e-commerce market expansion and AI empowerment bring incremental users and product supply to platforms.

2. Nearly 200 national pavilions and over 100 product pavilions display specialty goods from about 85 countries, allowing platforms to introduce more overseas categories to meet domestic demand.

Summary 2: Existing participation models can be replicated.

1. Major e-commerce platforms are cited in the report as participants in industrial matchmaking and as instructors in the Cloud Lecture Hall for partner-country practitioners. Platforms can continue enhancing their international influence through training and ecosystem cooperation.

2. Guangxi's Guihai Commerce Hub helps companies localize livestream operations, AI product selection, and cross-border customer service, suggesting that platforms should pay attention to localized operational tools and service needs.

Summary 3: Compliance and risk control require close attention.

1. Tightening cross-border regulations, setbacks in multilateral digital rules, and heightened geopolitical tensions increase institutional and fulfillment risks.

2. Platforms should monitor institutional innovation results in pilot zones, improve compliance systems, and help merchants avoid potential issues in e-invoices, digital identity, and customs clearance processes.

Summary 1: Notable new industrial trends are emerging.

1. Silk Road E-commerce has formed a four-pronged cooperation system covering policy exchange, industrial matchmaking, capacity building, and local cooperation, with the partnership network expanding at high quality.

2. By the end of 2025, nearly 200 national pavilions and over 100 product pavilions indicate that cross-border consumption infrastructure is expanding rapidly.

Summary 2: Institutional innovation and challenges coexist.

1. Pilot zones have carried out pioneering efforts in cross-border e-invoice interoperability, mutual recognition of digital identities, and cross-border mutual assistance in customs clearance, generating replicable and scalable institutional innovation outcomes.

2. Weak global economic growth, setbacks in multilateral digital rules, tightening cross-border regulations, and geopolitical tensions pose new challenges, while the digital divide and North-South development gap remain real issues.

Summary 3: Future research directions.

1. The next decade is a critical stage for Silk Road E-commerce to transition from foundation-building to quality leap, and research can examine the deep impact of AI empowerment and digital-physical integration on cooperation models.

2. Capacity-building projects such as the Cloud Lecture Hall have already benefited nearly 110,000 participants, and Guangxi has trained 14,000; further assessment is needed on their long-term effects on partner countries' e-commerce ecosystems and employment.