闲鱼回应：成立专项小组严打色情引流 呼吁各平台联合行动

This official response from Xianyu outlines key details of the platform’s crackdown on pornography-related traffic diversion and relevant transaction risk warnings, to help users avoid being misled by false information and encountering safety hazards.

1. The platform has made explicit its stringent enforcement against pornography-related traffic diversion: it has set up a dedicated task force and established an integrated prevention and control mechanism covering "pre-emptive identification, real-time response, and police-enterprise coordination". From January 2026 to date, the platform has frozen 98,358 high-risk accounts linked to pornographic diversion, worked with public security authorities to take down 15 criminal gangs involved in pornography, and screened tens of millions of product listings for risks, the vast majority of which were found to be legitimate.

Readers are advised to pay close attention to the fact-checking results of related reports to clear up common misconceptions.

1. Disposition results for the 10 products cited in the relevant report are fully transparent: 6 had already been identified and removed by the platform’s routine patrol system before the report was published; 3 were penalized for directing users to off-platform communications where violating content appeared; 1 custom manga illustration service was hidden from public view due to the ambiguous description "this item is very special", with no actual violations found in the listing itself.

2. The viral alleged pornographic code phrase "chubao keyue" (roughly "virgin items available for hookups") did not appear anywhere on Xianyu; instead, users saw the phrase on a contact’s personal profile after adding an off-platform enterprise WeChat account. The platform reviewed all relevant product listings across categories from August 10 to September 10, 2026, and found no such content on its site. Services cited in the report, including model photography and personal training sessions, are all legitimate listings that were misinterpreted due to pixelation in media coverage.

3. Users should note transaction risks: communications conducted off-platform fall outside the platform’s regulatory purview and may carry significant transaction safety hazards.

Brands operating sales channels on Xianyu should pay close attention to the platform’s latest ecosystem governance rules to mitigate operational risks, protect brand reputation, and capture dividends from compliant operation.

1. The platform is currently cracking down heavily on pornography-related diversion violations, imposing strict penalties on accounts and listings that direct users off-platform or operate in regulatory gray areas. From January 2026 to date, nearly 100,000 high-risk accounts have been frozen, and 15 involved criminal gangs have been dismantled in coordination with public security authorities. Brands must avoid crossing these regulatory red lines at all costs.

Brands should gain clarity on the platform’s violation determination standards and optimize day-to-day store operations.

1. When publishing listings, avoid using vague, easily misinterpreted copy. For example, the manga custom service cited in the case used the phrase "this item is very special" and was hidden from public view despite no substantive violation, which would harm normal product visibility and traffic acquisition for branded goods.

2. Official brand accounts must not direct users to add off-platform contact information. Even if violating content appears entirely off-platform, the platform will penalize relevant listings and accounts once diversion behavior is identified, disrupting normal channel operations.

3. The platform is purifying its ecosystem through routine patrols, police-enterprise coordination, and cross-platform joint initiatives. Going forward, brands operating compliantly across categories including apparel, local lifestyle services, custom goods, and commemorative coins will see a continuously improving operating environment, with reduced traffic siphoning by illicit gray- and black-market actors.

Sellers on Xianyu should pay close attention to the rules of this special governance campaign to standardize business practices, avoid penalties against accounts or listings, and capture business opportunities as the platform ecosystem improves.

1. This enforcement campaign is exceptionally strict: the platform has established a dedicated task force and built a full-chain prevention and control mechanism. From January 2026 to date, 98,358 high-risk accounts linked to pornographic diversion have been frozen, and 15 involved criminal gangs have been dismantled in coordination with public security authorities. Violations will lead to account freezes and even legal accountability through police-enterprise coordination.

Sellers should clearly understand the boundaries of violation determinations to avoid operational pitfalls.

1. Do not use variant pornographic code phrases, stigmatize legitimate products for diversion purposes, or guide buyers to add off-platform social accounts for communication or transactions. For context, 3 listings cited in the case were penalized solely for directing users off-platform where violating content appeared, even though no pornographic content was present on the platform itself.

2. Product detail page copy should be clear and straightforward, avoiding ambiguous phrases such as "this item is very special". Even if a product is fully compliant, such language may trigger system screening and lead to public visibility restrictions, hurting listing exposure.

3. Following the platform’s crackdown on black- and gray-market activities, the operating environment for legitimate physical goods and services will become fairer. Compliant sellers in categories including apparel, commemorative coins, custom manga services, personal fitness training, and local lifestyle services will gain more stable traffic allocation.

Factories operating on secondhand e-commerce channels such as Xianyu can draw on the insights from this governance campaign to align with compliant operation directions, identify suitable category opportunities, and steadily advance their digital e-commerce expansion.

1. Based on the categories covered in the platform’s recent screening, women’s apparel, commemorative coins, massage services, at-home hair dye services, custom illustration services, and personal fitness training are all permitted for legitimate operation. Among these, standardized physical goods categories such as apparel and commemorative coins are suitable tracks for factories to clear excess inventory and reach price-sensitive consumers.

When expanding e-commerce channel operations, factories should build compliant operation mechanisms to avoid crossing governance red lines.

1. The platform has deployed a pre-emptive, AI-powered routine patrol system with continuously improving accuracy in identifying risky content and diversion behavior. When building e-commerce operation teams, factories must explicitly require customer service staff not to direct users to off-platform communications, and ensure product copy contains no ambiguous, edge-pushing language, to avoid listing removals or account freezes that would disrupt channel expansion plans.

2. The platform is currently cracking down on black- and gray-market activities through police-enterprise coordination and cross-platform collaborative advocacy. As ecosystem compliance continues to improve, factories can treat Xianyu as a legitimate, diversified e-commerce position for long-term development of excess inventory and secondhand-related business, without being disrupted by illicit operational tactics used by bad actors.

Service providers offering risk control and operation-related services to internet platforms can identify clear client needs and business opportunities from the governance pain points and measures disclosed by Xianyu.

1. Content and e-commerce platforms currently face common pain points in governing pornographic diversion: illicit actors universally adopt the model of "diverting traffic on-platform, then conducting pornographic transactions or fraud off-platform" to evade regulation, and use rapidly evolving variant code phrases and stigmatization of legitimate products in the diversion stage, making detection extremely difficult. Platforms cannot fully address this issue relying solely on in-house resources.

Service providers can develop targeted solutions to match platforms’ governance needs.

1. Develop AI-powered recognition technology for rapidly evolving variant code phrases to improve detection accuracy for covert diversion content, addressing platforms’ lag in identifying new code terms; build cross-platform sharing systems for black/gray-market accounts and violation leads to meet platforms’ demand for cross-platform joint enforcement.

2. Improve the accuracy of semantic recognition models to distinguish between substantive violating code phrases and inappropriate phrasing on legitimate products, reducing platforms’ false positive rates for compliant listings. For example, the cited case of a custom manga service being hidden due to one inappropriate phrase represents a clear operational pain point, as such misjudgments harm the experience of legitimate merchants.

Peer content platforms and secondhand transaction platforms can draw on Xianyu’s experience in governing pornographic diversion to optimize their own risk control and public response mechanisms, and mitigate ecosystem risks.

1. Xianyu’s existing governance mechanism holds clear reference value: it established a dedicated governance task force, built a full-chain prevention and control system covering "pre-emptive identification, real-time response, and police-enterprise coordination", proactively disposed of high-risk listings through routine active patrols, and voluntarily transferred violation leads to public security authorities for coordinated enforcement. From January 2026 to date, the platform has frozen 98,358 high-risk accounts and dismantled 15 pornography-related gangs, delivering measurable governance results.

Platforms should identify common industry governance challenges and optimize enforcement approaches.

1. Pornographic diversion governance faces two core difficulties: first, the cross-platform violation model adopted by bad actors means single-platform on-site review cannot cover the full violation chain; second, rapidly evolving diversion code phrases create high detection costs. Platforms need to proactively collaborate with peer platforms to build lead-sharing and joint enforcement mechanisms, and deepen cooperation with public security authorities to cut off the black/gray industry chain.

2. Platforms should improve risk control recognition accuracy to reduce false positives against compliant listings; when relevant public opinion incidents arise, conduct trace-back investigations immediately, release categorized disposition results to the public, and promptly clarify false information to reduce the negative impact of public sentiment on the platform ecosystem.

Researchers studying internet platform governance and the secondhand e-commerce industry can obtain empirical materials on new industry trends and emerging issues from the governance information disclosed by Xianyu, to enrich relevant research.

1. This incident reflects an emerging challenge in secondhand e-commerce platform governance: black/gray-market actors have developed a mature cross-platform violation model, using traffic-heavy platforms for diversion, moving core violations such as pornographic transactions and fraud to off-platform channels, and evading review through rapidly evolving variant code phrases and stigmatization of legitimate products. The traditional model of single-platform on-site review is no longer sufficient to address these new types of violations.

Researchers can summarize the experience of existing governance models and areas requiring improvement from this case.

1. The "pre-emptive identification, real-time response, police-enterprise coordination" mechanism currently explored by Xianyu, as well as its proposed cross-platform collaborative governance approach, provide a referable practical direction for internet black/gray market governance. Its enforcement data since 2026 and the differentiated disposition results for the 10 report-cited listings offer empirical samples for research on governance effectiveness.

2. The case also exposes unresolved boundary issues in current platform governance: for example, the definition of liability for off-platform diversion—3 of the cited listings had no on-platform violations, with all violating content occurring off-platform, yet the platform still bore responsibility for taking enforcement action. There is also the issue of risk control review accuracy, including cases where compliant products were flagged due to inappropriate phrasing, and media misinterpretation of normal listings. These are important research topics for balancing efficiency and fairness in platform governance.