闲鱼发布持续严打色情引流公告：今年已封号9.8万个

Xianyu’s latest update on its dedicated crackdown on pornography-related traffic diversion provides critical reference for ordinary users to understand platform rules and avoid transaction risks.

1. Key enforcement outcomes: From January 2026 to date, Xianyu has penalized 98,358 high-risk accounts involved in pornography-related traffic diversion, and proactively collaborated with public security authorities to take down 15 pornography-related criminal rings. Year to date, the platform has launched 32 targeted enforcement campaigns covering issues including paid trolls, online fraud, and unauthorized off-platform traffic diversion, safeguarding the transaction environment through measures such as delisting non-compliant listings, permanently banning severely violating accounts, and upgrading risk control technologies.

Ordinary users should master practical risk identification and prevention tips to protect their legitimate rights and interests.

1. Stay alert to three typical violation schemes: First, bad actors disguise pornographic codes with ordinary product information and combinations of numbers and symbols to divert users off-platform to sell pornographic services. Second, they post pornographic bait listings to lure users off-platform, where they trick users into completing fraudulent paid review tasks under the pretext of providing pornographic services. Third, they covertly sell pornographic content via cloud storage links, embedding off-platform contact information to disseminate pornographic websites.

2. Do not click suspicious links or jump to external sites when encountering such content. The platform will permanently ban violating accounts immediately upon identifying relevant clues, and users can also proactively report suspicious content to jointly maintain a sound platform environment.

Xianyu’s latest disclosure of its platform ecosystem governance trends offers critical rule references for brands looking to build presence on Xianyu’s secondhand and inventory clearance channels and run brand marketing campaigns on the platform.

1. The platform is currently maintaining a high-pressure stance on non-compliant activities. Since 2026, it has rolled out 32 targeted enforcement campaigns covering pornography-related traffic diversion, paid trolls, transaction fraud, unauthorized off-platform traffic diversion and other violation scenarios. For pornography-related traffic diversion alone, it has penalized nearly 100,000 high-risk accounts and collaborated with police to dismantle 15 illegal and gray industry rings, continuously improving the safety and credibility of the overall transaction environment.

Brands running operations and marketing campaigns on the platform should clearly define compliance boundaries and capture business opportunities brought by ecosystem optimization.

1. Strictly abide by platform rules. The platform currently maintains zero tolerance for behaviors including coded off-platform traffic diversion, embedded third-party contact information, and illegal resource sales. When publishing marketing content and product listings, brands should use standardized expressions, avoid special symbols and variant words that may be flagged as non-compliant, and refrain from guiding users to complete transactions off-platform to avoid triggering risk control penalties.

2. As the platform continues to remove illegal and gray industry accounts, compliant brands will see improved exposure and higher user trust, which is more conducive to building a loyal user base on the secondhand channel.

Sellers operating on Xianyu should pay close attention to the platform governance policies disclosed in this update, operate in compliance to avoid account risks, and capture traffic opportunities brought by ecosystem optimization.

1. The platform is currently cracking down on all types of violations with strict measures. Since 2026, it has launched 32 targeted enforcement campaigns covering pornography-related traffic diversion, paid trolls, transaction fraud, unauthorized off-platform traffic diversion and other violation types. For pornography-related traffic diversion alone, it has banned over 98,000 high-risk accounts and proactively collaborated with police to dismantle 15 related illegal and gray industry rings, meaning non-compliance carries extremely high costs.

Sellers should clearly understand the violation scenarios prioritized for enforcement, adjust their operation practices, and capture dividends from compliant operation.

1. The platform is currently targeting three types of pornography-related traffic diversion: using variant codes to divert users off-platform to sell pornographic services, using pornographic services as bait to divert users off-platform for fraud, and embedding off-platform contact information when selling pornographic resources via cloud storage. Accounts involved in these violations will be permanently banned immediately. When publishing daily product listings, sellers should use standardized copy, avoid unusual symbols and vague expressions that may trigger false positives, and refrain from guiding users to transact off-platform to avoid being misidentified by risk control systems.

2. As illegal and gray industry accounts are continuously removed, compliant sellers will gain greater exposure, and high-quality, compliant operation content will be more likely to receive preferential traffic allocation.

Factories planning to build presence on secondhand e-commerce channels such as Xianyu to clear excess inventory can obtain channel environment references and operational insights from the platform governance information disclosed in this update.

1. Xianyu is currently continuously optimizing its platform ecosystem through systematic governance. Since 2026, for pornography-related traffic diversion violations alone, it has penalized over 98,000 high-risk accounts and collaborated with police to dismantle 15 illegal and gray industry rings. For the full year, it has launched 32 targeted enforcement campaigns covering paid trolls, transaction fraud, and unauthorized off-platform traffic diversion, continuously strengthening the trust foundation of platform transactions.

When building presence on Xianyu for operations, factories should clearly understand compliance requirements and capture low-cost customer acquisition opportunities brought by ecosystem optimization.

1. When using Xianyu to clear inventory and connect with consumers to collect product design feedback, factories must strictly abide by platform rules. Use standardized product names and descriptions when publishing listings, do not embed off-platform contact information with variant words or special symbols, and do not guide users to transact off the platform to avoid triggering risk control penalties and causing losses.

2. With the upgrade of the platform’s proactive risk identification system, the living space for malicious competition and illegal traffic diversion by gray industry players is compressed, which will further reduce the communication costs and risk costs of compliant operations for factories.

Service providers offering technology and operation services for transaction platforms and platform merchants can grasp industry trends, identify real customer pain points, and refine corresponding solutions from the governance information disclosed in this update.

1. Pornography-related traffic diversion is a widely recognized governance challenge across the entire transaction platform industry. The industry currently faces two common pain points: First, illegal and gray industry players often use traffic platforms as entry points for diversion, and move actual illegal activities such as pornographic transactions and fraud to off-platform locations, making tracing difficult for platforms. Second, bad actors continuously iterate variant pornographic codes, stigmatizing normal product terms to evade content review, leading to high identification costs.

Service providers can identify service entry points around the core needs of platforms and merchants.

1. They can reference Xianyu’s full-chain governance system of proactive identification, immediate disposal, and police-enterprise collaboration to refine technical solutions in areas such as intelligent identification of variant non-compliant content, tracking of off-platform traffic diversion chains, and characteristic mining of illegal gray industry rings, to help platforms improve risk control efficiency and reduce governance costs.

2. They can also provide product content compliance detection services for business entities on the platform, helping merchants identify violation risks in copywriting and avoid triggering platform risk control due to non-standard expressions.

Operators of various transaction and content platforms can draw replicable paths for platform ecosystem governance and risk control from Xianyu’s publicly shared experience in the dedicated crackdown on pornography-related traffic diversion.

1. Pornography-related traffic diversion is a common governance challenge across the industry. Currently, the operation models of illegal and gray industry players present two core characteristics: First, they adopt a cross-platform operation model of diverting traffic on platforms and completing illegal transactions or fraud off-platform, extending the violation chain to evade platform supervision. Second, they frequently update variant pornographic codes and stigmatize normal product terms to bypass routine content review, greatly increasing platform governance difficulty.

Platforms can reference mature experiences to optimize their own governance systems and mitigate operational risks.

1. They can learn from Xianyu’s full-chain governance framework to build a complete governance loop of proactive identification, immediate disposal, and police-enterprise collaboration, focusing on three typical scenarios: coded diversion to off-platform pornographic services, pornographic bait for off-platform fraud, and distribution of pornographic resources via cloud storage, and adopting tough disposal measures such as permanent bans for identified violating accounts.

2. Platforms should continuously upgrade risk control technologies to strengthen variant content identification capabilities, proactively coordinate with public security departments to transfer violation clues, crack down on gray industry rings at the source, maintain a trustworthy platform environment, and reduce reputational damage caused by non-compliant content.

Researchers focusing on the digital economy, platform governance, and online illegal gray industries can obtain the latest industry dynamics, practical cases and data support from the dedicated governance information disclosed by Xianyu.

1. The first-hand governance data released in this update includes: From January 2026 to date, Xianyu has cumulatively penalized 98,358 high-risk accounts involved in pornography-related traffic diversion, proactively transferred clues to public security authorities and assisted in taking down 15 pornography-related criminal rings. Year to date, the platform has launched 32 targeted enforcement campaigns covering multiple violation scenarios including paid trolls, online fraud, and unauthorized off-platform traffic diversion.

The disclosed content reflects new problems and new models in the field of platform governance, with high research value.

1. Currently, the governance of pornography-related traffic diversion faces two industry-wide common challenges: illegal gray industry players adopting cross-chain evasion models of diverting traffic on platforms and committing violations off-platform, and countering content review by continuously evolving variant codes and stigmatizing normal products, against which traditional single-point governance methods are no longer effective.

2. The full-chain governance system explored by Xianyu, the governance path of police-enterprise collaboration in cracking down on criminal rings, and the targeted enforcement strategies for three typical traffic diversion scenarios can provide vivid practical samples for research on policy optimization and governance model innovation in online ecosystem governance.