统筹促进与规范护航电子商务高质量发展——从《电子商务法》修改谈起

作者：北京德恒律师事务所全球合伙人张韬文章来源：亿邦智库

2026-07-05 17:33

作者：北京德恒律师事务所全球合伙人张韬文章来源：亿邦智库

2026-07-05 17:33

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本文围绕《电子商务法》修改展开，核心干货是此次修正草案征求意见稿的修改背景、核心方向与主要内容，可供普通读者了解电商领域法治建设的最新变化。

1. 原有《电子商务法》2019年实施，是我国电商领域首部基础性综合法律，带动了电商行业法规体系不断完善，有效促进了行业健康发展。但随着电商新业态新模式迭代发展，原法在平台界定、主体责任划分、劳动者权益保障、监管协同等方面已经不适应行业需求，因此启动适应性修改。

2. 此次修改核心围绕统筹促进与规范展开，主要内容包括完善跨部门协同监管机制、建立分层分级监管模式、将劳动者纳入协同治理体系、重新界定平台经营者范围与责任、推动对接国际电商规则等。修改后将构建既放得活又管得好的电商治理新格局，普通消费者也能受益，网购权益保障更完善。

此次《电子商务法》修改对品牌商布局电商业务、拓展市场有多方面影响，核心干货符合品牌商关注的政策与发展方向。

总方向上，此次修改统筹促进与规范发展，将为品牌商营造更稳定公平透明可预期的经营环境，具体利好与要求如下：

1. 政策明确支持电子商务开拓国内外市场，利好品牌商布局线上全渠道、拓展跨境电商业务，品牌发展获得更清晰的政策支持。

2. 修改重新明确平台经营者定义与责任，确立按服务类型匹配责任的原则，权责更加清晰，品牌商和不同类型平台合作时，自身权益能得到更好保障，减少不必要的责任纠纷。

3. 完善统一的监管标准，压缩了不合规竞争的空间，同时要求品牌经营者履行保护劳动者权益的基本义务，品牌需要调整自身合规体系，顺应监管要求。

4. 新增跨境电商国际规则对接内容，降低跨境交易规则壁垒，为品牌出海创造更好条件。

此次《电子商务法》修正草案明确了电商行业政策方向，给卖家带来新机会也明确了合规要求，核心干货如下：

整体来看，此次修改兼顾促进与规范，将优化电商经营环境，具体对卖家的影响包括：

1. 政策层面明确支持电商开拓国内外市场，给跨境卖家、拓展新渠道的国内卖家带来更多政策红利，发展空间进一步扩大。

2. 监管层面建立了跨部门协同监管、分层分级监管机制，统一线上线下监管标准，解决了之前监管标准不一、存在监管空白的问题，卖家经营的合规预期更清晰，降低了合规不确定性。

3. 修改明确了平台按服务承担对应责任，避免平台乱转嫁责任给卖家，卖家的合法权益能得到更好保障。

4. 此次修改也提示了合规风险，明确要求经营者保护劳动者权益，卖家需要主动完善自身用工规范，遵守行业规则，顺应监管要求，规避合规风险。

此次《电子商务法》修改给工厂布局电商业务、推进数字化转型带来明确方向和诸多利好，核心干货如下：

此次修改以促进电商高质量发展为核心目标，将给对接电商的工厂带来多方面利好：

1. 政策明确支持电子商务开拓国内外市场，给工厂布局自有品牌电商、发展跨境电商提供了更稳定清晰的法治环境，降低合规风险，迎来更多商业机会，助力工厂从代工向自有品牌转型。

2. 新的监管体系明确了各主体权责，工厂对接不同类型电商平台时，权责划分更清晰，能减少不必要的合作纠纷，降低合作成本。

3. 修改确立了平台按服务类型匹配责任的原则，工厂无论是入驻头部大平台还是新业态新兴平台，自身权益都能得到更好保障，也能根据平台服务特点选择更适配的销售渠道。

4. 行业整体合规规范发展，能让工厂更准确把握市场需求信号，为工厂调整产品生产设计、推进数字化转型提供更清晰的方向。

此次《电子商务法》修改明确了电商行业未来发展监管方向，给电商相关服务商带来新的市场机会，核心干货如下：

整体来看，电商行业将走向合规化、高质量发展、高水平开放，催生更多新的服务需求，具体如下：

1. 行业发展趋势层面，此次修改适配电商新业态发展，完善监管规则，推动行业合规发展，跨境电商对接国际规则，整个行业对合规相关服务的需求会大幅提升。

2. 客户痛点层面，此前行业存在监管标准不统一、平台权责不清、劳动者权益保障不到位等问题，各类平台、卖家都有梳理合规体系、优化内部治理的需求。

3. 服务商可抓住市场机会，针对不同规模类型的平台、商家推出适配的合规咨询服务，针对跨境电商推出规则对接、电子单证相关服务，还可协助企业完善用工管理与治理架构，匹配新的协同治理要求，顺应行业趋势拓展自身业务。

此次《电子商务法》修正草案针对电商平台行业的核心问题做出明确调整，对平台商合规经营、拓展业务有重要指导意义，核心干货如下：

此次修改围绕平台责任与监管做出系统性优化，具体对平台的影响如下：

1. 重新明确了平台经营者的定义，采用按实质服务匹配责任的规则，实现权责对等，既避免新业态平台逃避责任，也避免平台承担和自身服务范围不匹配的过重合规负担，对不同规模类型平台更加公平。

2. 明确建立分层分级监管机制，根据平台规模、业务影响范围确定监管职责，提升监管效率，减少平台不必要的合规成本。

3. 明确要求平台保障平台内经营者、劳动者的合法权益，将劳动者纳入协同治理体系，平台需要调整自身治理架构，完善相关权益保障机制，吸纳劳动者参与治理，以此降低合规风险。

4. 建立跨部门跨区域监管协同机制，统一监管标准，解决了之前监管标准不一、存在监管空白的问题，平台跨区域经营的合规预期更清晰，利好平台拓展业务。

本文以《电子商务法》修改为切入点，分析了我国电商产业治理的最新动向，对研究平台经济治理、电商产业发展有较高参考价值，核心干货如下：

本文梳理了此次修改的背景与核心方向，可供研究者研究产业与治理变化参考：

1. 产业发展层面，随着电商技术、模式的创新迭代，新业态不断涌现，原有法律在平台定义、责任划分、新就业形态劳动者权益保障、监管协同等方面已经不适应发展需求，这是当前电商产业发展出现的新问题，也是治理研究的新方向。

2. 此次修改提出了诸多治理创新，比如将劳动者明确纳入多方协同治理体系，从底线保障升级为源头参与治理，建立分层分级跨部门协同监管机制，按实质服务匹配平台责任，这些都是平台治理模式的新探索，为治理研究提供了新样本。

3. 修改新增跨境电商国际规则对接相关内容，反映了我国电商领域推动高水平开放的新动向，适配数字经济全球化的发展趋势，为研究我国电商产业开放发展提供了新的方向。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

This article centers on revisions to China's E-Commerce Law, outlining the background, core orientation and key content of the draft amendment released for public comment to help general readers understand the latest developments in rule of law construction for China's e-commerce sector.

1. The original E-Commerce Law, enacted in 2019, was the first foundational comprehensive law governing China's e-commerce industry. It facilitated the continuous improvement of the sector's regulatory framework and effectively promoted healthy industry growth. However, as new e-commerce business models and formats have evolved rapidly, the original law no longer meets industry needs in areas including platform definition, division of responsibility among market participants, worker rights protection, and regulatory coordination. This has prompted the adaptive revision.

2. The revision is focused on balancing industry promotion with standardized governance. Key changes include improving cross-departmental collaborative regulatory mechanisms, establishing a tiered regulatory framework, integrating workers into the collaborative governance system, redefining the scope and responsibilities of platform operators, and aligning domestic rules with international e-commerce norms. The revision will build a new e-commerce governance framework that balances industry vitality with effective regulation, and will also benefit consumers by strengthening protection for online shopping rights.

The revision of China's E-Commerce Law will bring multiple impacts on brands' e-commerce layout and market expansion, covering policy and development trends that brands prioritize.

On the whole, the revision balances promotion and standardized development, and will create a more stable, fair, transparent and predictable business environment for brands. Key opportunities and requirements are as follows:

1. The policy explicitly supports e-commerce expansion in both domestic and global markets, which benefits brands building omni-channel online layouts and expanding cross-border e-commerce business, providing clear policy support for brand growth.

2. The revision clarifies the definition and responsibilities of platform operators, establishing the principle of aligning responsibility with service type to create clearer accountability. This better protects brands' rights and interests when cooperating with different types of platforms, and reduces unnecessary liability disputes.

3. Improved unified regulatory standards narrow the space for non-compliant competition. The revision also requires brand operators to fulfill basic obligations to protect worker rights, meaning brands need to adjust their compliance systems to meet new regulatory requirements.

4. New provisions on aligning with international cross-border e-commerce rules reduce rule barriers for cross-border transactions, creating better conditions for brands expanding into overseas markets.

The draft amendment to China's E-Commerce Law clarifies the policy direction for the e-commerce industry, bringing new opportunities for sellers while setting out clear compliance requirements. Key takeaways are as follows:

Overall, the revision balances promotion and standardization, and will optimize the e-commerce operating environment. Specific impacts on sellers include:

1. Policy explicitly supports e-commerce expansion in both domestic and global markets, delivering greater policy dividends for cross-border sellers and domestic sellers expanding into new channels, and opening up larger development space.

2. Regulators will establish cross-departmental collaborative regulation and a tiered regulatory mechanism, unifying online and offline regulatory standards. This resolves previous issues of inconsistent standards and regulatory gaps, giving sellers clearer compliance expectations and reducing regulatory uncertainty.

3. The revision clarifies that platforms bear responsibility aligned with their actual services, preventing platforms from improperly shifting liability to sellers, which better protects sellers' legitimate rights and interests.

4. The revision also highlights compliance risks, explicitly requiring operators to protect worker rights. Sellers need to proactively improve their employment practices, comply with industry rules, meet regulatory requirements, and mitigate compliance risks.

The revision of China's E-Commerce Law provides clear direction and multiple benefits for factories building e-commerce businesses and advancing digital transformation. Key takeaways are as follows:

With the core goal of promoting high-quality e-commerce development, the revision will deliver multiple benefits to factories working with e-commerce:

1. Policy explicitly supports e-commerce expansion in both domestic and global markets, providing a more stable and clear legal environment for factories building private label e-commerce businesses and developing cross-border e-commerce. It reduces compliance risks, creates more business opportunities, and supports factories' transition from original equipment manufacturing to owning independent brands.

2. The new regulatory framework clarifies accountability for all market participants, creating clearer division of responsibilities when factories work with different types of e-commerce platforms. This reduces unnecessary cooperation disputes and lowers partnership costs.

3. The revision establishes the principle of aligning platform responsibility with service type. Whether factories work with large leading platforms or emerging platforms operating new business models, their rights and interests will be better protected, and they can select more suitable sales channels based on each platform's service characteristics.

4. The standardized development of the overall industry allows factories to more accurately capture market demand signals, providing clearer direction for adjusting product design and advancing digital transformation.

The revision of China's E-Commerce Law clarifies the future development and regulatory direction of the e-commerce industry, bringing new market opportunities for e-commerce-related service providers. Key takeaways are as follows:

Overall, the e-commerce industry is moving toward compliance, high-quality development and high-level openness, which will generate substantial new service demand. Details are as follows:

1. In terms of industry trend, the revision adapts regulation to new e-commerce formats, improves regulatory rules, and promotes compliant industry development, alongside efforts to align cross-border e-commerce rules with international standards. This will lead to a sharp increase in demand for compliance-related services across the industry.

2. In terms of resolving client pain points, the industry previously faced issues including inconsistent regulatory standards, unclear platform accountability, and inadequate protection for worker rights. All types of platforms and sellers now need support to build compliance systems and optimize internal governance.

3. Service providers can capitalize on this market opportunity: they can launch tailored compliance consulting services for platforms and merchants of different sizes and types, offer rule alignment and electronic document services for cross-border e-commerce, and help enterprises improve employment management and governance structures to meet new collaborative governance requirements, expanding their own business in line with industry trends.

The draft amendment to China's E-Commerce Law makes targeted adjustments to core issues in the e-commerce platform industry, offering important guidance for platforms' compliant operations and business expansion. Key takeaways are as follows:

The revision delivers systematic optimization of platform responsibility and regulation. Specific impacts on platforms are as follows:

1. It redefines "platform operator" and adopts the rule of matching responsibility to actual services to achieve aligned rights and accountability. This prevents new-format platforms from evading responsibility while also keeping platforms from shouldering excessive compliance burdens unrelated to their actual scope of services, creating a fairer framework for platforms of different sizes and types.

2. It explicitly establishes a tiered regulatory mechanism that sets regulatory requirements based on platform scale and business impact, improving regulatory efficiency and reducing unnecessary compliance costs for platforms.

3. It requires platforms to protect the legitimate rights and interests of platform-based businesses and workers, and integrates workers into the collaborative governance system. Platforms need to adjust their governance structures, improve rights protection mechanisms, and include workers in governance to reduce compliance risks.

4. It establishes a cross-departmental and cross-regional collaborative regulatory mechanism and unifies regulatory standards, resolving previous issues of inconsistent standards and regulatory gaps. This creates clearer compliance expectations for platforms operating across regions, and supports platforms' business expansion.

This article uses the revision of China's E-Commerce Law as an entry point to analyze the latest trends in e-commerce industry governance in China, offering high reference value for research on platform economy governance and e-commerce industry development. Key takeaways are as follows:

This article summarizes the background and core orientation of the revision, serving as a reference for researchers studying industry and governance change:

1. On the industry development side, continuous innovation in e-commerce technology and business models has given rise to a host of new formats. The original law no longer meets development needs in areas including platform definition, responsibility division, rights protection for workers in new employment forms, and regulatory coordination. These are new problems emerging in China's e-commerce industry development, and also new directions for governance research.

2. The revision introduces a number of governance innovations: it explicitly integrates workers into the multi-stakeholder collaborative governance system, shifting from basic bottom-line protection to allowing workers to participate in governance from the source; it also establishes a tiered cross-departmental collaborative regulatory mechanism, and matches platform responsibility to actual services. All of these are new explorations in platform governance models, providing new case studies for governance research.

3. New provisions on aligning cross-border e-commerce with international rules reflect the new trend of promoting high-level opening-up in China's e-commerce sector, adapting to the development trend of digital economic globalization. This provides a new direction for research on the open development of China's e-commerce industry.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

《中华人民共和国电子商务法》（以下简称《电子商务法》）自2019年实施以来，在制度建设层面，其作为我国电子商务领域首部基础性、综合性法律，引领了电子商务政策法规体系不断完善；在产业发展层面，有效促进了电子商务健康有序发展。然而，随着技术、模式的创新与迭代，电商新业态不断发展与革新，《电子商务法》在统筹促进与规范、平台定义与范围界定、主体责任划分、新就业形态劳动者权益保障及监管协同等方面，有必要进行适应性修改。

此次发布的《中华人民共和国电子商务法（修正草案征求意见稿）》（以下简称《修正草案征求意见稿》）聚焦行业重点问题，统筹促进与规范、扩大平台主体范围、健全平台责任制度、创新监管机制、完善处罚规则等方面，推动电子商务监管与治理体系的不断完善，系统性地促进和保障行业发展，为电子商务高质量发展提供法治保障。

一、坚持统筹促进与规范

一是发挥政策支持作用，推动开拓国内外市场。明确有关部门拟订运用电子商务开拓国内外市场相关政策，发挥电子商务推动经济高质量发展、推动构建开放型经济的重要作用。

二是深化行业组织自律作用，引导行业规范经营。充分发挥电子商务行业协会商会作用，引导行业规范合规发展，促进行业自律。

三是促进行业共赢发展，维护社会公共利益。增加电子商务经营者保护劳动者权益的基本义务，强调平台经营者保障平台内经营者、劳动者等的合法权益。

通过促进与规范的双轮驱动，构建起既“放得活”又“管得好”的电商治理新格局，为行业高质量发展营造稳定、公平、透明、可预期的法治环境。

二、健全监管合力与分层分级监管模式

随着电子商务交易综合性、复杂性不断提升，电子商务领域监管出现无法由单一部门单独监管的趋势。因此，在各监管部门之间的监管标准、执法尺度、信息共享机制等方面的协同完善，决定着监管效能的发挥。此次修改，通过建立系统化的监管合力工作机制，形成统筹协调、高效协同的监管体系。

一是确立归口管理原则，夯实协同治理基础。《修正草案征求意见稿》将“线下线上业务归口管理一致原则”写入总则，要求各监管部门在线上线下融合发展的大背景下，应当遵循统一的监管标准，避免留下能够逃避监管的空间。

二是建立跨部门协调机制，形成监管协同合力。针对数据共享、执法联动等实际问题，新增由国务院建立平台经济工作协调机制，并指定综合监管牵头部门，为信息共享、联合执法、风险联防联控、复杂案件处理提供协同处理机制，解决监管空白等问题。

三是落实属地监管责任，强化地方治理效能。《修正草案征求意见稿》明确，县级以上各级政府对本行政区域电子商务监管工作负责，根据本区域实际情况，确定部门职责划分。该规定通过明确地方政府的职责职权，解决多地共同管理或者监管空白等问题。

四是建立分层分级监管机制，实现精准化差异化治理。《修正草案征求意见稿》明确提出“建立健全分层分级监管模式”，根据电子商务平台经营者的规模、类型、业务影响范围等因素，明确相应层级监督管理部门职责。通过合理优化监管层级，提升监管效能，守住安全底线，是监管模式的重大转变。

三、构建劳动者参与的电子商务多方协同治理体系

此次修改，将劳动者明确纳入协同治理体系，推动形成有关部门、电子商务行业组织、电子商务经营者、消费者、劳动者等共同参与的电子商务市场治理体系。这一看似简单的增补，实则标志着我国平台经济治理迈入新阶段。

一是深化共赢理念，从“权利保障”到“参与治理”。传统劳动者权益保护思路，往往侧重于事后救济与底线保障。此次修改，同时赋予劳动者参与治理的权利，是从源头介入、事前预防的治理升级。劳动者身处平台经济运行一线，对算法规则的不公、劳动条件的隐患、消费者权益的受损有着最直接的感知。将其纳入协同治理体系，能够为监管部门提供最真实、最及时的市场信号，形成良性闭环，从而将问题化解在萌芽状态。

二是丰富治理维度，构建多元共治体系。此前，电子商务市场治理主要依赖政府监管、平台及其他经营者自治、行业自律、社会监督。此次修改，通过明确劳动者参与治理的权利，为现有体系注入新动能，实现治理架构更加多元和立体。

四、明确平台经营者定义，精准匹配责任义务

此次修改，新增平台经营者主体范围，并通过服务实质确定平台义务，将各类主体纳入《电子商务法》规范范围。

一是新增提供“订单生成”服务的经营者为平台经营者。此次修改明确了平台经营者认定的基本原则，对于平台实质性介入交易的关键环节，如订单生成，应被认定为平台经营者，从而承担相应的法定义务。

二是通过实质服务认定平台主体范围，确定责任义务，实现责任与服务的精准匹配。通过新增“电子商务平台经营者提供网络经营场所、交易撮合、信息发布、订单生成等全部或者部分服务的，应当根据提供的服务类型承担本节规定的相应义务”这一条款，确立了“按平台服务类型承担相应义务”的精细化责任匹配原则，避免新业态平台以“功能不全”为由逃避主要义务和责任，同时防止对其施加过重的、与其服务范围和类型不匹配的合规负担，以实现“权责对等”与“过罚相当”。

五、扩大国际合作，对接高标准国际经贸规则

随着数字经济全球化发展，跨境电商已成为我国对外贸易的重要组成部分。此次修改，立足于构建更高效、更高水平开放型经济新体制，通过加强国际交流合作与推动规则对接，为跨境电商营造更加开放、包容的发展环境。

一是加强交流合作，营造开放环境。一方面，加强国际电子商务合作，营造开放、包容、非歧视的数字经济发展环境。另一方面，通过参与国际规则制定，推动电子商务交易、支付等领域规则标准相通相融，并推动电子单证等跨境互认，不断提高跨境电商便利化水平。

二是促进规则对接，适用国际条约。此次修改新增对国际条约的适用规则，体现我国在电商国际规则适用方面又继续向前推进一步。

此次《电子商务法》的修改，深化统筹促进和规范、兼顾发展与保护的基本原则，以适配新业态发展、实现多方共赢、加强监管合力、扩大开放合作为主要方向，通过明确劳动者参与治理的权利、完善平台主体范围定义、建立监管协同和属地管理工作机制，不断优化电子商务监管与治理体系，构建多方共赢的生态。同时，加强国际规则对接和国际互认，推动电子商务高质量发展、高水平开放、高效能治理。

注：文/张韬，文章来源：亿邦智库，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

《电子商务法》修改的主要方向是什么？

此次《电子商务法》修改以适配新业态发展、实现多方共赢、加强监管合力、扩大开放合作为主要方向，深化统筹促进和规范、兼顾发展与保护的基本原则，优化电子商务监管与治理体系，构建多方共赢的生态，推动电子商务高质量发展。

《电子商务法》修正草案征求意见稿在监管方面有哪些调整？

修正草案征求意见稿确立线下线上业务归口管理一致原则，建立国务院平台经济工作协调机制，落实属地监管责任，还提出建立健全分层分级监管模式，根据平台规模、类型、业务影响范围等明确对应监管部门职责，实现精准化差异化治理。

为什么要将劳动者纳入电子商务协同治理体系？

劳动者身处平台经济运行一线，对算法规则不公、劳动条件隐患、消费者权益受损有最直接感知，将其纳入治理体系可提供真实及时的市场信号，形成良性闭环，把问题化解在萌芽状态，是我国平台经济治理迈入新阶段的重要标志。

《电子商务法》修改对跨境电商发展有什么利好？

此次修改立足构建高水平开放型经济新体制，一方面加强国际电子商务合作、参与国际规则制定，推动电子单证等跨境互认，提升跨境电商便利化水平；另一方面新增国际条约适用规则，为跨境电商营造更开放包容的发展环境。

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