十年暴涨14倍！这家中国品牌价值历史性突破2000亿！

This article outlines the key growth achievements of Chinese bathroom brand Jomoo, and shares its core experiences in building a high-value brand. Key takeaways are as follows:

1. Core performance: Jomoo's brand value grew from 15.276 billion RMB in 2016 to 217.569 billion RMB in 2026, marking a more than 14-fold increase over a decade. Today, it ranks first in global sales for multiple core product categories including smart toilets and showers, successfully breaking the century-long monopoly held by European and American brands in the bathroom industry.

2. Scalable growth logic: Jomoo avoided the widespread industry trap of price competition, sticking to a long-term strategy of technology-focused smart bathroom development. Instead of blindly stacking unnecessary smart features, all of its R&D centers on solving real user pain points. For global expansion, it rejected the old low-price, high-volume path, instead capturing global market premium through technology and brand building, and achieving leapfrog growth through sustained long-term investment to build brand trust.

Using Jomoo's brand growth trajectory as a case study, this article offers actionable insights for brand building across industries. Key takeaways are as follows:

1. Brand positioning: Jomoo avoided low-level competition centered on material upgrades, design imitation and price matching, and redefined the core value of its category. It repositioned traditional bathroom fixtures — once seen as mere utility products for basic cleaning — as an access point for smart and healthy living, successfully establishing a high-end brand identity and capturing consumer mindshare as a technology leader.

2. Product R&D: Jomoo adheres to a pain point-driven R&D framework, and has built an accumulative, modular and transferable technology reserve system that enables cross-category technology reuse. It translates technological advantages into full-scenario solutions, turning high-end brand value into tangible, verifiable product experiences for consumers.

3. Brand growth: Committed to long-termism, Jomoo built brand trust through sustained R&D investment. It adopted a technology-first, brand-first approach to global expansion, built global brand premium through a multi-brand portfolio and deep localized operations, and avoided the "low-end lock-in" trap that plagues many traditional Chinese brands going abroad.

This article summarizes Jomoo's growth experience, offering opportunity insights and actionable takeaways for bathroom and home goods sellers. Key content is as follows:

1. Actionable market opportunities: In the domestic market, sellers can leverage China's national home renovation subsidy policy by launching category-wide discounts and free dismantling and installation services to unlock new demand from the home improvement market. In global markets, there remains substantial room for technology-focused high-end brands to break through, with clear opportunities to displace incumbent Western brands.

2. Recommended development strategy: Sellers should avoid the industry-wide price war trap, pursue a differentiated technology-driven high-end positioning, refine products around real user pain points, and build sustainable profitability through accumulated brand trust, rather than relying on short-term discount-driven volume growth.

3. Replicable global expansion lessons: Instead of following the old path of exporting low-cost goods, sellers should prioritize technology and brand building first. Adapt products to the usage habits of different regional markets with market-specific localization strategies, cover different consumer tiers with a multi-brand portfolio, and build a multi-dimensional competitive advantage.

Drawing on Jomoo's development, this article offers clear insights for the transformation and upgrading of traditional manufacturing factories. Key takeaways are as follows:

1. Product design and demand direction: Product development should center on real user pain points, rather than blindly piling on features or copying competitors' designs. Factories should align with current consumption upgrade trends, developing products focused on smart functionality, health and sustainability, while creating tailored products for segmented demands such as home renovation and region-specific housing characteristics.

2. Insights for digital and green manufacturing: Jomoo operates 15 high-end digital smart "dark factories" (fully automated facilities with no on-site workers), and has actively aligned with China's dual carbon goals. Through on-site solar power generation and design-for-emission-reduction initiatives, it cuts annual carbon emissions by 18,000 tons. This not only aligns with national strategic requirements, but also improves production efficiency, reduces long-term operating costs, and enhances brand credibility.

3. Growth opportunities: Traditional manufacturers are not limited to low-price competition. They can also grow into billion-dollar high-end brands through technology accumulation and brand building, tap into the global market via expansion to unlock greater growth space, and break the monopoly long held by foreign brands.

This article sorts out current development trends in the bathroom industry and the core pain points of brand owners, offering clear strategic direction for relevant industry service providers. Key takeaways are as follows:

1. New industry trends: The bathroom industry has shifted from low-level competition centered on materials and pricing to high-end competition focused on technology, health and full-scenario solutions. Leading brands are accelerating global expansion, driving rapidly growing demand for digital manufacturing, green transformation, and global expansion support services.

2. Core pain points for brands: Traditional product development frameworks no longer meet consumer demand for smart, healthy bathroom products. When expanding overseas, most brands lack supporting capabilities in region-specific product development, go-to-market execution, and supply chain localization.

3. New business opportunities for service providers: Service providers can build tailored solutions targeting smart bathroom technology development, digital smart factory construction, green manufacturing transformation, localized global marketing and global supply chain layout to match the current demand of brands for high-end upgrading and globalization, and unlock new growth space.

This article analyzes the development paths of leading brands like Jomoo, offering multiple insights for the operation and growth of home building materials platforms. Key content is as follows:

1. Core demands of brands on platforms: As leading brands pursue high-end upgrading and global expansion, they need platforms to support their R&D commercialization, connect global supply chain resources, facilitate on-the-ground services for the home renovation track, help brands access local resources around the world, and reduce expansion risks.

2. Platform merchant recruitment strategy: Platforms should prioritize onboarding technology-focused high-end brands that hold core technologies and adhere to long-term operation. These brands have strong growth potential and high profitability, can deliver long-term value to platforms, and align with the broader trend of consumption upgrading.

3. Operation and risk mitigation: Platforms can guide brands to avoid low-level price competition, encourage differentiated innovation centered on user pain points, and build out dedicated global expansion service ecosystems to help brands connect to global resources, reduce the risks of global expansion, and share the dividends of industry upgrading.

This article presents the latest developments in brand upgrading and global expansion of China's traditional manufacturing sector, summarizes new business models and development experiences, and offers high research value. Core content is as follows:

1. New industrial development trends: China's traditional manufacturing industry has gradually emerged from the "low-end lock-in" trap of long-standing price competition, and is upgrading toward high-end positioning and globalization. A number of leading Chinese enterprises have transitioned from technology followers to industry standard setters, broken the century-long monopoly of foreign brands, and driven the overall advancement of Chinese brands globally.

2. New research-worthy business model: Jomoo has developed a growth model of "technology positioning → solving user pain points → building brand trust → scaling up via globalization → long-term value accumulation". Its global expansion adopts a systematic competitive model of "technological innovation + high-end manufacturing + brand output + deep localization", which differs from the traditional low-cost export model, and provides a new researchable paradigm for the upgrading of China's traditional manufacturing industry.

3. Core research directions: Questions including how long-termism helps enterprises navigate economic cycles, and how traditional manufacturing can gain market pricing power through brand upgrading, hold high value for both theoretical and practical research.