李佳琦摊上事了 被全网审判

This article provides a comprehensive overview of the recent formamide safety controversy involving multiple diaper brands and the related public uproar that has entangled top influencer Li Jiaqi, organizing key takeaways and guidance for general consumers.

1. Key event timeline: A sampling test conducted by *Economic Information Daily* detected formamide—a substance with reproductive toxicity that can damage the liver, kidneys and reproductive system with long-term exposure—in diapers from popular brands including Huggies, Beaba and Babycare. Currently, China’s national safety standard for diapers does not include formamide testing or residue limits. All involved brands have stated their products meet national standards, and only Babycare has pulled the affected product lines from shelves, while many consumers have had their return requests rejected. No official conclusion on the incident has been released to date.

2. Guidance for consumers: For the time being, consumers can suspend using the affected diaper products for their children and wait patiently for the final official investigation result before taking further action. There is no need for excessive panic, but it is reasonable to remain vigilant.

The formamide diaper incident offers multi-dimensional insights for mother and baby product brands across quality control, crisis response and channel collaboration, with valuable takeaways for brand operations.

1. R&D and quality control: Since formamide testing is not required under current national diaper standards, brands should not stop at meeting only existing regulatory requirements. Brands should proactively add formamide to their routine testing scope, and control residue of the substance from raw material procurement through production, to match consumers’ rising safety expectations for maternal and infant products.

2. Crisis response: In this incident, some brands only released compliance test reports and rejected consumer return requests, triggering greater public dissatisfaction. When facing quality disputes, brands should actively respond to consumers’ reasonable demands, voluntarily disclose more testing information, rather than avoiding issues, to prevent long-term damage to brand trust.

3. Channel collaboration: Top influencer streams account for a large share of many brands’ sales, and consumers purchase based on the influencer’s credibility. When product issues arise, the brand’s reputation inevitably suffers. Brands should share quality control information with partnered influencers in advance, and coordinate response efforts when problems occur to jointly mitigate negative reputational impact.

This diaper quality dispute delivers clear risk warnings and opportunity insights for all influencers and online maternal and infant product sellers.

1. Risk warning: Maternal and infant products are an extremely safety-sensitive category for consumers. If a product you promote is involved in a quality scandal, even sellers that only act as distribution channels will be pulled into the public backlash and suffer reputational damage. Therefore, sellers cannot rely solely on test reports provided by brands, and must strengthen pre-market quality control and product screening.

2. Incident response guidance: When caught up in a quality dispute for a promoted product, sellers can follow Li Jiaqi’s example of issuing a public response promptly, collaborating with brands to conduct additional third-party testing, and addressing consumer concerns directly. Silence and avoidance are not the right approach; taking proactive responsibility helps minimize damage to your own reputation.

3. Growth opportunity: Consumers now have higher safety expectations for maternal and infant products. Sellers can lean into product safety transparency, proactively curate products that meet stricter safety standards, align with shifting consumer demand, and capture new growth opportunities.

The formamide diaper controversy offers insights for production adjustment and new business opportunities for diaper manufacturers and processors.

1. Production adjustment: Consumer safety expectations for diapers already outpace current national standards. While existing regulations do not require formamide testing, consumers now have widespread concern about this substance. Manufacturers need to update their production standards, source raw materials with low formamide residue, optimize production processes, and add dedicated formamide testing links to meet consumers’ new safety demands.

2. New business opportunity: Manufacturers that upgrade their production standards early, publicly disclose formamide test results, and clearly label products as free of formamide residue will gain recognition from both brands and consumers faster, allowing them to capture new market share and build a sustained competitive advantage.

3. Long-term development insight: Manufacturers can digitize and disclose production processes and test data to provide traceable safety information for brands and consumers. This boosts product trust and supports long-term market expansion.

The formamide diaper incident exposes multiple pain points in the maternal and infant e-commerce industry, and points to new business directions for relevant service providers.

1. Industry pain points and customer demand: China’s current national diaper standard lacks a limit for formamide, and existing quality control and testing systems for brands and influencers can no longer meet consumer safety demands. Consumers do not trust self-reported compliance from brands, and influencer product screening requires more professional third-party testing support. Both brands and influencers now have unmet demand for additional dedicated testing.

2. Industry growth trend: As consumers continue to raise safety requirements for maternal and infant products, demand for testing of more harmful substances not covered by existing national standards—beyond just formamide—will gradually emerge. The market for dedicated safety testing of maternal and infant products will continue to expand.

3. Solution direction: Third-party testing service providers can develop targeted dedicated formamide testing services for diapers and other maternal and infant products. They can provide credible test reports for brands and influencers to help build credibility with consumers, ease consumer trust anxiety, and meet clients’ quality control needs.

The formamide diaper controversy offers meaningful insights for e-commerce platforms on招商, operation management and risk prevention.

1. Onboarding and quality control: Platforms need to完善 onboarding testing requirements for the maternal and infant category. For common harmful substances not covered by existing national standards, platforms can establish unified, platform-level voluntary testing standards, and require onboarding brands to provide test reports for the specified items. This enables platforms to enforce safety checks at the onboarding stage and reduce the risk of future quality disputes.

2. Operational rule improvement: Platforms need to improve after-sales and rights protection rules. When product quality disputes occur and consumers submit return and refund requests, platforms should require brands to actively respond to protect consumers’ legitimate rights, and avoid collective trust crises triggered by consumers having no channel to resolve complaints.

3. Public opinion response: When an industry-wide quality dispute breaks out, platforms can take the lead in commissioning authoritative third parties to conduct unified testing of involved products, publish results to the public in a timely manner, leverage the platform’s public credibility to quickly defuse public anger, and prevent industry risk from damaging the platform’s own reputation.

The diaper formamide incident and the resulting discussion over influencer accountability in live-stream e-commerce reveal multiple new trends and problems in China’s maternal and infant industry and live-stream e-commerce sector, with high research value.

1. New industry problems: First, national standards for maternal and infant products are updating slower than consumer demand upgrading. The current national diaper standard does not include formamide testing or residue limits, creating a contradiction between "regulatory compliance" and "actual safety", leaving consumers’ safety rights insufficiently protected. The need for standard updating is already very urgent. Second, under the live-stream e-commerce model, the boundary of quality control responsibility for top influencers has not been clearly defined. Consumers purchase based on the influencer’s credibility, so influencers should bear higher quality control obligations than traditional distribution channels, but existing rules do not have clear requirements for this.

2. New industry trends: As consumer demand for safer maternal and infant products continues to rise, safety transparency has become an inevitable direction for industry development. This will force updates to industry standards and industry-wide quality control upgrading, driving standardized development across the sector.

3. Business model shift: Live-stream e-commerce has become a mainstream sales channel, and top influencers now play a deep role in product selection and quality control. This has reshaped the traditional brand distribution business model, and a redefinition of tripartite responsibility between brands, influencers and platforms is an inevitable trend.