飞猪618跟团游、包车游、景区门票成交额均翻倍

As of June 2, Fliggy’s 618 Grand Promotion has already posted strong sales, with transaction volume doubling across multiple categories of travel products. It offers plenty of practical reference and great deals for consumers planning upcoming trips.

1. Small-group tours have become the top choice for young travelers today, balancing comfort, privacy and cost-effectiveness. Small-group tours to destinations including Yili (Xinjiang), Guizhou, Western Sichuan and the Qinghai-Gansu loop are the most popular. They are ideal for trips with family and friends, and meet the demand for escaping summer heat while experiencing unique natural scenery.

2. In addition to discounted travel packages that customers can book in advance, Fliggy’s 618 promotion also offers immediately usable products such as attraction tickets and private charter tours. The cruises on offer during the promotion come not only with discounted prices, but also cover departure dates across peak travel periods including summer vacation, National Day, Mid-Autumn Festival and winter vacation. Consumers can lock in discounted rates by placing orders during the promotion.

The travel sales data and new consumer trends revealed from Fliggy’s 618 promotion provide valuable reference for travel-related brands to identify market direction, adjust product portfolios and plan marketing campaigns.

1. In terms of consumer trends, young travelers today increasingly prefer private small-group tours with family and friends, and favor unique destinations, comfortable accommodation and uncrowded natural attractions. Their requirements for comfort and privacy far exceed those of traditional large-group tours, so brands can adjust their product development strategy to align with this trend.

2. For marketing channels, 618 promotions enable brands to attract and lock in customers with long booking cycles in advance. When leading domestic cruise brands made their first concentrated appearance at Fliggy’s 618, they delivered strong sales. Brands can leverage major platform promotion events to launch new products, gain access to platform traffic support and expand their market presence.

The rule adjustments and early sales results from Fliggy’s 618 promotion provide valuable insights on opportunities and operational lessons for travel sellers, helping them capture growth during the upcoming peak summer travel season.

1. On the opportunity side, Fliggy has significantly streamlined the promotion registration process this year for vertical merchants focused on daily sales and merchants offering specialty services. It has also greatly increased the number of slots for live stream and influencer collaborations for leisure travel merchants, giving more traffic growth opportunities to niche and new products. Sellers can lock in peak summer season revenue by leveraging this major promotion event.

2. In terms of operational lessons, route products need constant refinement based on consumer feedback. For example, to address common complaints about long, tiring drives on northern Xinjiang routes, sellers can adjust the departure hub to launch small-group tours starting from Yining, highlight their unique product features, and stand out to build hit products during the promotion.

The latest growth trends in China’s domestic travel consumption disclosed in this article provide insights for factories across the travel-related supply chain to identify market demand, find new business opportunities and advance digital e-commerce transformation.

1. In terms of product demand, domestic small-group tours, domestic cruises and travel to specialty destinations have all seen double growth. Consumers now have significantly higher requirements for the comfort of accommodation and transportation during their trips. Manufacturers of travel-related products can adjust their design and production to adapt to small-group travel, improve comfort experience, and match the demand for niche unique destinations.

2. For business opportunities, China’s domestic travel market is growing rapidly, and major online platform promotions have become a core customer acquisition channel for travel merchants. Factories across the travel supply chain can capitalize on this growth boom, advance their digital transformation and online channel layout, match the demand of travel brands and platforms, and expand their own growth space.

The latest growth of China’s domestic travel industry and merchant-side demands disclosed in this article help travel-related service providers understand industry trends and develop targeted solutions to solve customer pain points.

1. In terms of industry trends, China’s domestic travel market is recovering and growing at a high speed. During Fliggy’s 618 promotion, transaction volume of domestic group tours, private charter tours, attraction tickets and local experiences all doubled year-over-year, while small-group tours, domestic cruises and immediately usable leisure travel products saw explosive growth. The overall industry offers large room for growth, so relevant service providers can capitalize on the industry growth boom to expand their business.

2. Regarding customer pain points, travel merchants commonly face pain points including complicated promotion registration processes, lack of traffic support for new niche products, and the need to collaborate with platforms to refine demand-aligned hit products. Service providers can address these pain points by optimizing promotion service docking processes, and provide supporting solutions such as product refinement and traffic operation docking for merchants.

The operational practices and lessons from Fliggy’s 618 promotion provide reference for other online travel platform operators to optimize operation management, meet merchant demand and mitigate operational risks.

1. For core merchant demands, merchants with different business models and advantage categories all hope to share promotion benefits fairly. New merchants and niche category merchants have clear demand for traffic support, and the convenience of promotion registration process is also a core concern for merchants. Platform operations should adjust rules around these demands.

2. In terms of replicable operational practices, Fliggy collaborates with merchants in advance to analyze new travel consumption trends, help merchants refine products with hit potential, optimize promotion registration processes for different types of merchants to enrich the platform’s differentiated product offerings, and greatly increase slots for live stream and influencer collaborations for leisure travel merchants to help new products grow. These practices effectively help platforms and merchants lock in peak season revenue together.

The latest data from Fliggy’s 618 travel promotion reflects the latest dynamics of China’s domestic travel industry, providing fresh research material and high reference value for industry researchers studying the recovery of domestic tourism.

1. In terms of new industry dynamics, China’s domestic travel consumption has shown a clear structural upgrading trend. Private small-group tours have replaced traditional large-group tours as the main growth driver of the group tour market. Consumers are more willing to pay for comfort, privacy and unique experiences, and the mixed product model of advance booking plus immediate use has become the mainstream sales model for travel promotions.

2. Regarding business models, the cooperative model where platforms engage early with merchants to analyze consumption trends and refine hit products effectively improves the market acceptance of promotion products. Meanwhile, platforms empower different types of merchants by optimizing merchant services and expanding diversified traffic channels. This new mutually beneficial platform-merchant business model also offers a new direction for industrial research.