林清轩第30届CBE美博会发布美白精华油自研专利原料山茶噬黑677重新定义东方美白高度

作者：龚作仁文章来源：Laborer

2026-05-13 18:46

作者：龚作仁文章来源：Laborer

2026-05-13 18:46

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本文核心是林清轩在第30届CBE美博会发布新品美白精华油，给普通消费者的核心干货信息和实操指南如下

1. 这款产品针对东方人肌肤干、敏、薄，更易黑红黄的特点打造，主打细胞级以油养白，核心是自研专利山茶噬黑677，通过噬黑、抑黑、抗氧、抗糖、修护五维全链路，实现从源头到表层的全周期美白淡斑。

2. 产品实测效果明确：抑黑力达到光甘草定的29倍，温和性是美白成分377的62倍，渗透力可达普通美白精华的2倍，7天即可提升白皙度1度，28天色斑面积减少25.7%，痘印减少23.45%，停用后不反黑；产品99%成分天然，不添加色素酒精矿油，经评估不致痘，敏感肌也可使用，已经拿到国家药监局美白祛斑特证。

3. 实操搭配建议：夏日搭配同品牌光白伞防晒使用，走内养白、外防护的路线，能实现更好的美白效果。

本文总结了林清轩本次美博会的战略动作，给美妆品牌商提供了多维度参考干货如下

1. 产品研发方向：要立足本土消费者肤质特点做差异化创新，林清轩基于23年对东方肌肤的研究，提出皮肤缺油会刺激黑色素生成的结论，开创细胞级以油养白新赛道，依靠自研核心专利山茶噬黑677建立技术壁垒，还牵头发布两项美白相关团体标准，推动行业标准升级，建立竞争优势。

2. 品牌布局方面：打造多元品牌矩阵，覆盖高端抗皱、年轻肌等不同需求圈层，同时推出场景化产品组合，将美白精华和防晒打造为“美白搭子”，契合夏日消费者整体美白需求，提升用户认可度。

3. 长期增长方面：林清轩推进原料、产品、品牌三重出海，已经在新加坡试销获得当地消费者喜爱，东南亚门店布局进入落地阶段，为品牌增长开辟了海外新空间，这给国货品牌出海提供了可参考的路径。

本文披露了美妆护肤赛道的最新动向，给卖家提供了机会提示和可学习干货如下

1. 赛道增长机会：当前美白赛道已经从传统的提亮祛斑升级，针对东方敏感肌推出的温和、功效型细胞级以油养白产品，是尚未被充分满足的新增长方向，消费者对适配本土肤质、天然安全的功效产品需求强烈，市场空间大。

2. 可学习经营经验：推出场景化产品组合，通过“内养白+外防护”的搭配销售，既提升用户护肤效果，也能带动客单价提升；重视科研背书和合规资质，依靠第三方实测数据建立消费者信任，拿到国家美白特证，更容易获得消费者青睐。

3. 出海机会提示：东方护肤“以油养白”理念已经获得欧洲、东南亚消费者的初步认可，新加坡试销获得好评，东南亚门店布局进入落地阶段，美妆卖家可以提前布局海外蓝海市场，抓住国货出海的新红利。

本文针对美妆生产工厂，整理出相关干货如下

1. 产品生产和设计需求变化：当前本土美妆品牌越来越侧重针对东方人肤质开发自研配方，针对干敏薄肤质的温和美白产品需求上升，品牌对配方和生产的要求升级，要求原料天然占比超99%，不添加色素、酒精、矿油，同时要保证功效和安全性，对工厂的原料研发、生产工艺能力提出更高要求。

2. 商业机会：林清轩正在推进多品牌矩阵完善和国际化布局，已经启动东南亚市场门店落地，对具备高端护肤产品生产能力、自研专利原料开发能力、符合功效护肤合规要求的工厂而言，未来有更多的合作机会。

3. 发展启示：工厂需要主动对接品牌的科研需求，参与行业标准相关的配套生产研发，提升自身的技术竞争力，才能适配本土品牌升级的需求，获得更多长期合作订单。

本文给美妆相关服务商整理了行业干货，内容如下

1. 行业发展趋势：本土高端护肤品牌已经从早期的营销驱动转向技术驱动，从单一品类领先转向技术标准和市场双轮驱动，美白赛道从通用型产品转向针对东方本土肤质的细分解决方案，以油养白成为行业新方向，同时国货品牌出海进程加快，更多头部品牌开始布局东南亚、欧洲市场。

2. 客户核心痛点：当前品牌方需要适配新规的功效评价、特证申请相关配套服务，需要针对本土肤质的功效研发技术支持，出海品牌需要海外市场试销、门店落地相关的配套服务，现有服务供给还有较大缺口。

3. 业务拓展方向：服务商可以围绕以油养白新赛道，开发对应的功效检测、标准制定相关配套服务，针对国货品牌出海需求，开发东南亚等海外市场的落地推广服务，匹配品牌技术升级和国际化的发展需求。

本文给美妆平台商整理了相关干货内容如下

1. 当前品牌方核心需求：平台需要引入具备核心自研技术、适配本土消费需求的国货高端功效护肤品牌，这类品牌增长潜力大，用户认可度高，能帮助平台丰富高端品类布局，满足消费者对好产品的需求。

2. 招商和运营方向：招商可以重点倾斜拥有核心专利技术、合规资质、多品牌布局的本土头部功效护肤品牌，尤其关注以油养白这类新赛道的品牌，能帮助平台打造差异化品类优势；运营端可以围绕“内养白外防护”这类消费者场景化需求，搭建专属会场，推出相关产品组合，提升用户转化。

3. 风险规避方向：平台要加强功效护肤产品的资质审核，优先引入已经获得国家药监局美白特证、经过第三方功效实测的产品，避免不合规产品带来的监管和用户口碑风险。

本文给美妆产业研究者提供了产业新动向和新参考，干货如下

1. 产业新动向：本土国货高端护肤已经完成从营销驱动向科研驱动的转型，头部品牌开始依托对本土消费者肤质的深度研究，打造差异化赛道，林清轩开创以油养白新赛道，打破海外美白成分的垄断，走出本土自研的新路径，同时头部品牌开始牵头制定行业细分标准，推动整个产业的标准升级。

2. 商业模式新变化：本土头部美妆品牌从单一品类领先转向多品牌矩阵布局，覆盖不同圈层用户，同时不再局限于国内市场，开启原料、产品、品牌三重出海的新尝试，新加坡小规模试销获得成功，验证了东方护肤理念的海外接受度，开辟了新的增长模式。

3. 研究启示：本土美妆产业升级不需要一味追随海外概念，依托本土消费者需求做深度研发，通过核心原料自研、行业标准制定建立技术壁垒，是可行的升级路径，这为研究本土品牌升级提供了新的典型案例。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

This article covers Forest Cabin's new whitening essence oil launch at the 30th CBE Beauty Expo, and shares key takeaways and practical guidance for general consumers:

1. The product is formulated specifically for the common skin characteristics of East Asian people: dry, sensitive, thin skin that is more prone to hyperpigmentation and uneven tone. It focuses on cell-level whitening through oil-based skincare, powered by the self-developed patented Camellia Melanin-Inhibiting 677 technology. It delivers full-cycle whitening and spot-fading from the source to the skin surface via a five-dimensional full-pathway approach: inhibiting existing melanin, blocking new melanin production, fighting oxidation, fighting glycation, and repairing the skin barrier.

2. Third-party testing confirms clear efficacy: its melanin-inhibiting ability is 29 times that of glabridin, its gentleness is 62 times that of the common whitening ingredient phenylethyl resorcinol (377), and its penetration is twice that of ordinary whitening essences. Visible results include 1 level of brightness improvement in 7 days, 25.7% reduction in spot area and 23.45% reduction in acne marks after 28 days, with no rebound hyperpigmentation after discontinuation. 99% of the product's ingredients are natural, it contains no added pigments, alcohol or mineral oil, has been tested non-comedogenic, and is suitable for sensitive skin. It has also obtained the official whitening and spot-fading special approval from the National Medical Products Administration (NMPA).

3. Practical skincare recommendation: For summer, pair it with the brand's own Light White Umbrella sunscreen for an "internal nourishment + external protection" routine, which delivers enhanced whitening results.

This article summarizes Forest Cabin's strategic moves at this year's CBE Beauty Expo, and shares multi-dimensional insights for beauty brand owners:

1. Product R&D direction: Brands should build differentiated innovation based on local consumers' skin characteristics. Drawing on 23 years of research on East Asian skin, Forest Cabin concluded that skin oil deficiency stimulates melanin production, and has created a new cell-level "whitening through oil" category. The brand built technical barriers around its self-developed core patent, Camellia Melanin-Inhibiting 677, and also led the release of two whitening-related group standards to drive industry standard upgrades, establishing a strong competitive advantage.

2. Brand portfolio strategy: Forest Cabin has built a diversified brand matrix covering different consumer segments including high-end anti-aging and young skin care. It also launched scenario-based product combinations, pairing its whitening essence with sunscreen as a curated "whitening duo" to meet consumers' overall summer whitening needs and boost user recognition.

3. Long-term growth: Forest Cabin is advancing the global expansion of its raw materials, products and brand as a whole. Its trial launch in Singapore has already won favor among local consumers, and store expansion in Southeast Asia is now in the implementation phase, opening up new overseas growth opportunities for the brand. This provides a replicable reference path for Chinese domestic brands looking to go global.

This article covers the latest trends in the beauty and skincare track, and shares opportunity alerts and actionable insights for sellers:

1. Track growth opportunity: The whitening category has evolved beyond traditional brightening and spot-fading. Gentle, effective cell-level whitening via oil-based products formulated specifically for East Asian sensitive skin remains an under-served new growth direction. Consumer demand for effective skincare that fits local skin types and is natural and safe is strong, representing significant untapped market potential.

2. Actionable business takeaways: Launching scenario-based product combinations like the "internal whitening nourishment + external sun protection" pairing improves skincare outcomes for users while boosting average order value. Sellers should also prioritize scientific backing and regulatory compliance: building consumer trust through third-party efficacy testing and obtaining the official NMPA whitening special approval makes it far easier to win consumer trust.

3. Overseas opportunity alert: The Eastern skincare concept of "whitening through oil" has already gained initial traction among consumers in Europe and Southeast Asia. Forest Cabin's successful trial launch in Singapore and ongoing store expansion in the region prove market demand. Beauty sellers can get ahead of the curve by entering this blue ocean overseas market and capturing the new growth dividend from Chinese beauty brands going global.

This article compiles key insights for beauty manufacturing factories:

1. Shifts in product manufacturing and design requirements: Domestic Chinese beauty brands are increasingly focused on developing self-developed formulas tailored to East Asian skin types. Demand for gentle whitening products for dry, sensitive, thin skin is rising, and brands have raised requirements for formula development and manufacturing: natural ingredients must account for over 99% of the formula, with no added pigments, alcohol or mineral oil, while maintaining proven efficacy and safety. This raises the bar for factories' raw material R&D and manufacturing process capabilities.

2. New business opportunities: Forest Cabin is expanding its multi-brand matrix and advancing its international expansion, with store deployment in Southeast Asia already underway. This means more long-term collaboration opportunities for factories that have the capacity to produce high-end skincare products, develop self-developed patented raw materials, and meet efficacy skincare regulatory requirements.

3. Strategic implications: To adapt to the upgrading needs of domestic Chinese brands and secure more long-term cooperation orders, factories need to proactively align with brands' R&D needs, participate in supporting production and R&D for industry standards, and continuously improve their own technical competitiveness.

This article compiles industry insights for beauty-related service providers:

1. Industry development trends: Domestic high-end skincare brands have shifted from early marketing-driven growth to technology-driven growth, and from single-category leadership to dual growth momentum driven by technical standards and market performance. The whitening track is shifting from one-size-fits-all products to segmented solutions tailored for East Asian local skin types, with whitening through oil emerging as a new industry direction. At the same time, the pace of Chinese beauty brands going global is accelerating, with more leading brands expanding into Southeast Asia and Europe.

2. Core client pain points: Brands now need supporting services for efficacy evaluation aligned with new regulations and special approval applications, as well as R&D technical support for efficacy formulas tailored to local skin types. Globalizing brands also need supporting services for overseas market testing and physical store expansion, and existing service supply still has significant gaps to fill.

3. Business expansion direction: Service providers can develop supporting services including efficacy testing and standard development focused on the new whitening-through-oil track. For Chinese brands looking to go global, they can also develop market entry and promotion services for Southeast Asia and other overseas markets to match the needs of brands for technological upgrading and international expansion.

This article compiles key insights for beauty marketplace operators:

1. Core current needs of brands: Marketplaces need to onboard domestic high-end efficacy skincare brands with core self-developed technology and products aligned with local consumer demand. These brands have strong growth potential and high user recognition, and can help platforms enrich their high-end product offerings to meet consumer demand for quality products.

2. Sourcing and operation direction: For merchant recruitment, prioritize leading domestic efficacy skincare brands that own core patented technology, hold full regulatory qualifications, and operate multi-brand portfolios, with a particular focus on brands in emerging new tracks such as whitening through oil, to help the platform build a differentiated category advantage. For operations, platforms can build dedicated event sections and curate product combinations around consumer scenario needs such as "internal whitening nourishment + external protection" to improve user conversion.

3. Risk mitigation: Platforms should strengthen qualification verification for efficacy skincare products, and prioritize onboarding products that have already obtained NMPA's special whitening approval and passed third-party efficacy testing to avoid regulatory and reputational risks from non-compliant products.

This article shares new industry trends and insights for beauty industry researchers:

1. New industry trends: Domestic high-end Chinese skincare brands have completed the transition from marketing-driven to R&D-driven growth. Leading brands are now building differentiated categories based on in-depth research into local consumers' skin types. Forest Cabin's creation of the new whitening-through-oil track has broken the monopoly of overseas whitening ingredients, paving a new path for domestic independent R&D. Meanwhile, leading brands are now leading the development of segmented industry standards to drive upgrades across the entire industry's standards system.

2. New business model shifts: Leading domestic beauty brands are moving from single-category leadership to multi-brand matrix positioning to cover different consumer segments. They are also no longer limited to the domestic market, and have begun new attempts at triple global expansion covering raw materials, products and the entire brand. The successful small-scale trial launch in Singapore verified overseas acceptance of Eastern skincare concepts and opened up a new growth model.

3. Research implications: The upgrade of China's domestic beauty industry does not need to blindly follow overseas concepts. Deep R&D rooted in local consumer demand, and building technical barriers through core raw material innovation and industry standard setting, is a viable upgrade path. This case provides a new, valuable typical example for research on domestic brand upgrading.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

5月12日，以“三十向新，当潮而上”为主题的第30届CBE中国美容博览会在上海新国际博览中心举办，林清轩作为诞生于上海的国货高端护肤品牌，携新品美白精华油（耀白淡斑抗皱精华油）和“美白搭子”「光白伞」（光透美白精华防晒霜）防晒重磅登场，重新定义东方人的美白高度。林清轩旗下专注红参抗皱的高端生活美容品牌华嫆庄，和主打年轻肌群体的小馨轩“心心贴”家族也一道亮相，展现品牌矩阵的多元布局。

开启“以油养白”新纪元

“过去谈美白，大致有三个境界，提亮、美白、祛斑。现在，林清轩美白精华油实现细胞级美白，重新定义了美白。”林清轩创始人孙来春在美博会现场的美白精华油发布会上介绍，林清轩用“细胞级以油养白”，开创了美白护肤的新境界。

孙来春指出，从东方人肌肤“干、敏、薄”，更易“黑、红、黄”。林清轩基于23年对东方肌肤的研究，已经在国内外顶级期刊发表的研究成果明确揭示：皮肤缺油，会进一步刺激黑色素产生，因此，美白更需以油养白。

基于此，林清轩给出了“细胞级以油养白”的美白方案。此次发布的美白精华油搭载了林清轩核心专利——山茶噬黑677，通过“噬黑、抑黑、抗氧、抗糖、修护”五维全链路，实现从源头到肌肤表层的全周期美白淡斑。

著名媒体人李小萌作为林清轩“光耀星推官”，也来到发布会现场，以用户身份，分享使用林清轩美白精华油的切实体验。

推动美白标准再升级

凭借在精华油领域的深厚积淀，林清轩持续夯实“以油养肤开创者”的地位，精华油产品已连续12年稳居品类全国销售额第一。在美白精华油发布会上，林清轩展示了5大发明专利铸就的科技实力，更发布《以油养白功效型美白祛斑精华油技术规范》与《敏感肌适用型美白化妆品功效评价方法》两项美白相关团体标准。

发布会公布的一系列第三方实测数据引发行业关注。在山茶噬黑677与主流美白成分的横向对比中，其抑黑力达到光甘草定的29倍，温和性是美白成分377的62倍。同时，借助超导透皮吸收技术，产品渗透力可达普通美白精华的2倍，实现“6小时直达肌底”，突破了“表面功夫”的局限。

在真人实测效果方面，美白精华油同样交出亮眼答卷：7天即可提升白皙度1度，28天肉眼可见色斑面积减少25.7%，痘印面积减少23.45%，且停用两周后白皙不反黑。更引人注目的一项对比显示，连续使用该产品28天的美白淡斑表现，在改善黑色素、提升亮白度等方面超越光子嫩肤效果，让日常护肤堪比院线级美白体验。

目前，该产品已获国家药监局美白祛斑特证。其大于99%的天然来源成分和不添加色素、酒精、矿油等的配方，经皮肤科医护人员评估为“不致痘、不闷痘”，敏感肌也可安心使用。

孙来春还表示，夏日出行，只美白而防晒没跟上，等于白费力气。作为林清轩美白精华油日常使用的“美白搭子”、精华级美白防晒产品——林清轩「光白伞」防晒，与美白油协同使用，能够为爱美人士提供一套“内养白、外防护”的夏日出行高效美白方案，让肌肤无惧日晒，保持素颜光透亮的好状态，以实现最佳美白防护效果。

科研为本，布局海外

林清轩美白精华油的发布，从技术路径、产品验证到标准制定，构建了一套完整的“以油养白”解决方案。不仅为行业提供了可参考的技术评价框架，更为广大东方女性重塑了科学、温和且高效的美白新高度。

孙来春在发布会上表示，当前欧洲市场正逐步接受“以油养白”的东方护肤理念，林清轩将坚定致力于推动原料、产品、品牌三重出海，推进林清轩国际化进程。

孙来春透露，林清轩不久前在新加坡已完成小规模试销，当地消费者对林清轩的“以油养白”系列产品表现出高度喜爱。在东南亚多地的门店布局，现在也已进入落地阶段。

孙来春说，林清轩将始终秉持天然、安全、有效的理念，做时间的朋友，推动“以油养白”理念与产品国际化，推动品牌从单一品类领先迈向美白护肤领域技术标准与市场双轮驱动。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

林清轩美白精华油的核心技术是什么？

林清轩美白精华油的核心技术是自研专利原料‘山茶噬黑677’，通过噬黑、抑黑、抗氧、抗糖、修护五维全链路实现细胞级美白。其抑黑力据称是光甘草定的29倍，温和性是377的62倍。

林清轩美白精华油有哪些实测效果？

根据第三方实测数据，使用林清轩美白精华油7天可提升白皙度1度，28天色斑面积减少25.7%，痘印面积减少23.45%，且停用两周后不反黑。其28天美白淡斑表现据称在某些方面超越光子嫩肤效果。

林清轩在美白领域发布了哪些行业标准？

林清轩在发布会上发布了《以油养白功效型美白祛斑精华油技术规范》与《敏感肌适用型美白化妆品功效评价方法》两项美白相关的团体标准，旨在为行业提供技术评价框架。

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2026-05-13 15:02:00