持续提升资源利用效率 希音15家场所获“废弃物零填埋”认证

SHEIN has made significant progress in sustainability, with key initiatives and practical measures worth noting.

1. Achieved "Zero Waste to Landfill" certification at 15 sites: Including warehouses and logistics parks, certified by TÜV Rheinland, optimizing management processes to reduce carbon emissions and enhance resource utilization.

2. Implemented full-lifecycle waste management: Reviewed packaging materials in warehouses, increased reuse rates, reduced single-use materials, and cumulatively cut or avoided approximately 932 metric tons of waste.

3. Innovated with an "on-demand, fast-response" supply chain model: Reduced overstock issues common in traditional fashion by producing based on demand, minimizing waste at the source.

4. Enhanced energy efficiency measures: Deployed rooftop solar panels, optimized lighting and cooling systems, built digital energy management systems, and introduced electric vehicles, with the Zhaoqing park achieving carbon neutrality certification.

5. Invested in smart supply chains: Allocated over RMB 10 billion to projects in the Greater Bay Area, integrating green practices from planning to operations.

SHEIN enhances brand value and industry influence through green initiatives, focusing on marketing and product development.

1. Brand marketing: Secured international certifications like "Zero Waste to Landfill" and carbon neutrality, setting industry benchmarks and boosting credibility amid rising sustainable consumer trends.

2. Product R&D: Promoted recycled polyester materials and digital printing technologies, assisted supplier factories in improving energy efficiency, and innovated designs to reduce waste.

3. Consumer trends: Aligned with eco-conscious user behavior, attracting sustainable fashion enthusiasts through green upgrades and lowering resource consumption across product lifecycles.

4. Channel development: Invested in smart supply chains to optimize warehousing and logistics, enhancing efficiency, responsiveness, and reliability.

SHEIN's actions offer learnings, opportunities, and business model insights for sellers.

1. Policy compliance and risk mitigation: Obtained ISO 14001 certification to meet international standards, reducing environmental risks like landfill issues through improved waste management.

2. Market opportunities: Investments in smart supply chains in the Greater Bay Area open new markets, while zero-waste certifications yield cost savings and environmental benefits.

3. Learnings and business models: Adopted an agile "on-demand, fast-response" supply chain to minimize inventory, addressing overstock challenges; collaborated with bodies like TÜV Rheinland for support.

4. Crisis response: Measures like rooftop solar and electric vehicles proactively tackle energy crises while boosting warehouse efficiency.

SHEIN drives green production and digitalization, highlighting product demands and production opportunities.

1. Production and design requirements: Supplier factories must improve energy efficiency, use recycled materials like polyester, and adopt on-demand models to reduce raw material waste.

2. Business opportunities: Participation in SHEIN's supply chain offers access to green certifications and energy-saving projects, enhancing market competitiveness.

3. Digital and e-commerce insights: Leveraged lean tools and digital printing to streamline processes, utilizing smart supply chains for data-driven management.

Industry trends and new technologies address client pain points.

1. Industry trends: Fashion is shifting toward sustainability, with zero waste to landfill emerging as a new standard.

2. New technologies: Digital printing, rooftop solar, digital energy management, and electric vehicles provide efficient, energy-saving solutions.

3. Client pain points and solutions: SHEIN's lifecycle waste management tackles disposal challenges via packaging reviews and recycling; energy efficiency is improved through optimized lighting and cooling systems.

SHEIN optimizes operations and mitigates risks as a platform, meeting commercial needs.

1. Platform practices: Embodied green principles in supply chains, investing over RMB 10 billion in smart projects to boost efficiency.

2. Operational management and risk avoidance: Established ISO 14001 and ISO 45001 systems to standardize solar and waste projects, reducing environmental risks.

3. Commercial demands: Platforms must attract partners through certifications; management issues are addressed via warehousing optimizations, such as increasing reuse rates.

SHEIN's case reveals industry shifts and policy implications.

1. Industry trends: Fashion is accelerating its sustainability transition, with zero waste and carbon neutrality becoming key trends.

2. Emerging challenges: Achieving net-zero goals via SBTi-approved emission reductions and addressing waste disposal complexities.

3. Policy and regulatory insights: Certifications like TÜV Rheinland's framework encourage corporate carbon cuts; business model innovations like "on-demand, fast-response" reduce resource waste.