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CES 2026收官|万得厨北美首秀 斩获三项国际大奖

作者:龚作仁 文章来源:Laborer

2026-01-21 11:30

作者:龚作仁 文章来源:Laborer

2026-01-21 11:30

邦小白快读

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万得厨在CES 2026首次亮相北美,取得显著成果,包括获奖、技术演示和实际应用。

1. 重点成就:斩获三项国际大奖,包括USA TODAY“Top Picks”、Homecrux“CES 2026 Best Home and Outdoor Innovations”和苏秦会“Best of CES”。

2. 技术实操:AI烹饪系统实现“关门即烹”,用户可亲手体验,提升便捷性、出品稳定性和时间解放。

3. 用户体验:全球参观者反馈产品超出预期,从好奇到信服,真实感受烹饪便利。

4. 渠道落地:产品已进驻洛杉矶高端体验店Inno Studio,并与德国Poggenpoh合作,确保智能厨房可立即融入生活。

5. 未来展望:深化技术研发和全球本地化适配,引领厨房交互系统演进,让AI烹饪进入千家万户。

万得厨CES表现突出品牌营销和渠道建设,反映消费趋势与产品研发。

1. 品牌营销:成功举办北美首发媒体发布会,吸引逾500位行业先锋和环球时报等头部媒体关注,引爆全球声量。

2. 渠道建设:展位日均接待超3500人次专业访客,与30多家S级渠道商洽谈合作,落地Inno Studio体验店和Poggenpoh联合活动,强化“产品+体验”商业模式。

3. 产品研发:基于AI理念打通感知、决策到执行链路,每月通过OTA更新系统优化烹饪能力,并训练全球菜谱符合各地口味。

4. 消费趋势:用户行为显示厨房转向社交与情感空间,全球消费者需求健康、便捷、智能烹饪,品牌需关注此方向。

5. 用户观察:参观者从质疑到赞叹,证明产品在本地化和文化包容性上领先,品牌可学习此策略提升市场适应性。

万得厨CES事件提供增长机会和合作模式,强调消费需求变化。

1. 增长市场:北美市场热烈反响印证全球对智能烹饪期待,产品可进入家庭、酒店等多场景,卖家可拓展此需求。

2. 合作机会:吸引主流渠道商评估,成功与高端品牌联合举办VIP活动,展示“产品+体验”商业模式,卖家可借鉴此合作方式获取扶持。

3. 正面影响:用户体验提升便捷性和稳定性,提供机会提示;产品本地化能力强,文化包容性高,降低风险。

4. 可学习点:渠道成熟支持快速落地,卖家应优化产品路径;事件应对措施如邀请消费者试吃优化,可应用。

5. 消费需求变化:用户反馈强调易用性和时间解放,卖家需针对此开发解决方案,把握最新商业趋势。

万得厨展示智能厨电生产设计和数字化启示,提供商业机会。

1. 产品需求:AI系统需全球厨师顾问团队训练菜谱,工厂可参考设计智能厨电实现“关门即烹”。

2. 商业机会:进入北美及全球市场如酒店和高端生活空间,工厂可合作生产满足场景需求。

3. 数字化启示:每月OTA更新系统持续优化,工厂应推进电商和数字化以提升产品竞争力。

4. 设计启示:深度调研本地饮食偏好确保文化包容性,工厂需注重多场景适应。

5. 生产启示:扎实本地化能力,基于用户反馈完善易用性和稳定性,工厂可学习此质量管控方法。

万得厨体现智能厨房发展趋势和新技术方案,解决客户痛点。

1. 行业趋势:厨房正从功能空间转向社交与情感空间,服务商可关注此演进方向。

2. 新技术:AI烹饪技术实现自主决策,提供便捷解决方案如“关门即烹”。

3. 客户痛点:解决烹饪繁琐问题,产品提升易用性、出品稳定性和时间解放。

4. 解决方案:通过全球菜谱训练和系统更新优化用户体验,服务商可提供类似技术支持。

5. 痛点缓解:文化包容性与场景普适性确保产品贴合全球餐桌,服务商需开发适配方案应对多样化需求。

万得厨吸引渠道合作,展示平台招商和运营机会。

1. 平台招商:展位吸引超3500人次专业访客评估,与30多家S级渠道商洽谈,平台商可借鉴此招商模式吸引合作。

2. 合作需求:与高端品牌如Poggenpoh联合举办活动,平台商需支持商业伙伴关系建设。

3. 运营管理:产品渠道成熟支持无缝进入多场景,平台商应优化运营实现类似“产品+体验”衔接。

4. 风向规避:强调文化包容性和本地化能力,平台商需注意市场适应性以规避风险。

5. 平台做法:虽然无直接平台策略,但基于渠道落地经验,平台商可学习如何管理合作生态。

万得厨案例揭示产业新动向和商业模式创新。

1. 产业动向:AI推动厨电行业迈入“智能化决策”新时代,反映技术演进趋势。

2. 新问题:如何让机器学会并精进厨艺,涉及数据累积和学习机制。

3. 商业模式:“产品+体验”模式获市场认可,研究者可分析其有效性。

4. 政策启示:虽无直接法规,但本地化能力建议政策支持跨文化产品开发。

5. 研究焦点:代表企业万得厨展示厨房转向社交空间,研究者可探讨人与科技关系的变化。

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

Wonderchef made its North American debut at CES 2026 with notable achievements, including award wins, live tech demos, and real-world applications.

1. Key Accomplishments: Secured three international awards: USA TODAY's "Top Picks," Homecrux's "CES 2026 Best Home and Outdoor Innovations," and Suqin's "Best of CES."

2. Hands-on Tech: The AI cooking system demonstrated 'cook-at-the-close-of-a-door' functionality, allowing users to experience firsthand improvements in convenience, consistency, and time savings.

3. User Experience: Global visitors reported the product exceeded expectations, transforming curiosity into conviction about its practical benefits.

4. Market Entry: The product is now available at Inno Studio, a high-end LA experience store, and through a partnership with German brand Poggenpoh, ensuring immediate integration into modern kitchens.

5. Future Outlook: Plans include deepening R&D and global localization to lead the evolution of kitchen interaction systems and bring AI cooking to households worldwide.

Wonderchef's CES performance highlighted effective brand marketing and channel development, reflecting key consumer trends and product innovation.

1. Brand Marketing: Successfully launched with a North American media event, attracting over 500 industry leaders and top-tier media like Global Times, generating significant global buzz.

2. Channel Development: The booth averaged over 3,500 professional visitors daily, engaged with 30+ top-tier channel partners, and secured placements at Inno Studio and joint events with Poggenpoh, reinforcing a 'product + experience' business model.

3. Product R&D: The AI system integrates sensing, decision-making, and execution, with monthly OTA updates enhancing cooking capabilities and training global recipes to suit local tastes.

4. Consumer Trends: Shifting user behavior shows kitchens evolving into social and emotional spaces, with rising demand for healthy, convenient, and smart cooking solutions.

5. User Insights: Visitor reactions shifted from skepticism to admiration, demonstrating the product's领先localization and cultural inclusivity—a strategy brands can emulate for better market adaptation.

The Wonderchef CES showcase revealed growth opportunities and partnership models, emphasizing shifting consumer demands.

1. Growth Markets: Strong North American reception confirms global demand for smart cooking, with applications in homes, hotels, and other settings—sellers can tap into this expanding market.

2. Partnership Opportunities: Attracted major channel partners and high-profile co-branded VIP events, demonstrating a 'product + experience' model that sellers can adopt to gain support.

3. Positive Impact: Enhanced user convenience and reliability reduce risk; strong localization and cultural adaptability lower entry barriers.

4. Key Takeaways: Mature channel support enables rapid deployment; tactics like consumer tasting events can be replicated to optimize engagement.

5. Evolving Demand: User feedback underscores needs for ease of use and time savings—sellers should develop solutions aligned with these trends.

Wonderchef's showcase offers insights into smart appliance production, design, and digitalization, highlighting commercial opportunities.

1. Product Demand: AI systems require training by global chef consultants—factories can design smart appliances to enable 'cook-at-the-close-of-a-door' functionality.

2. Commercial Opportunities: Entry into North American and global markets (e.g., hotels, premium living spaces) creates production collaboration potential.

3. Digitalization Insights: Monthly OTA updates for continuous improvement suggest factories should adopt e-commerce and digital tools to boost competitiveness.

4. Design Lessons: In-depth research into local dietary preferences ensures cultural inclusivity—factories must prioritize multi-scenario adaptability.

5. Production Insights: Robust localization and user feedback integration improve usability and stability—factories can learn from these quality control methods.

Wonderchef exemplifies smart kitchen trends and tech solutions that address client pain points.

1. Industry Trend: Kitchens are evolving from functional to social and emotional spaces—service providers should monitor this shift.

2. New Technology: AI cooking enables autonomous decision-making, offering convenient solutions like 'cook-at-the-close-of-a-door'.

3. Client Pain Points: Addresses cooking complexity by improving ease of use, output consistency, and time efficiency.

4. Solutions: Global recipe training and system updates enhance user experience—service providers can offer similar technical support.

5. Pain Point Mitigation: Cultural adaptability and scenario versatility ensure global relevance—providers must develop flexible solutions for diverse needs.

Wonderchef's channel partnerships reveal opportunities for platform recruitment and operations.

1. Partner Recruitment: The booth attracted 3,500+ professional visitors and engaged 30+ top-tier channel partners—platforms can emulate this recruitment model.

2. Collaboration Needs: Co-branded events with premium partners like Poggenpoh highlight the importance of supporting business relationship building.

3. Operations Management: Mature channel support enables seamless multi-scenario integration—platforms should optimize operations to replicate 'product + experience' synergy.

4. Risk Mitigation: Emphasis on cultural adaptability and localization suggests platforms must prioritize market fit to avoid pitfalls.

5. Platform Strategies: While no direct platform tactics were shown, channel deployment experience offers lessons in managing partnership ecosystems.

The Wonderchef case study reveals industry shifts and business model innovations.

1. Industry Dynamics: AI is propelling kitchen appliances into an era of 'intelligent decision-making,' reflecting broader technological evolution.

2. New Challenges: How machines learn and refine culinary skills involves data accumulation and learning mechanisms.

3. Business Models: The 'product + experience' model gained market validation, warranting analysis of its efficacy.

4. Policy Implications: Strong localization capabilities suggest a need for policy support in cross-cultural product development.

5. Research Focus: Wonderchef exemplifies the kitchen's transition into a social space, inviting study into evolving human-tech relationships.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

2026年1月6日至9日,全球科技目光再度聚焦拉斯维加斯。万得厨首次亮相北美,登上国际消费电子展(CES 2026)的舞台,向世界展示厨房智能化的全新可能。

首秀登场:斩获三大奖项,引爆全球声量

1月7日,万得厨wan AIChef于CES期间成功举办北美首发媒体发布会,成为展会焦点。活动汇聚逾500位行业先锋,并吸引包括环球时报、福布斯、美联社、法新社、华尔街日报、路透社、彭博社等国际头部综合媒体,以及New Gizmo、Best Buy Blog等顶尖科技垂直媒体的高度关注与深度报道。

万得厨更一举斩获三项权威荣誉:

荣膺USA TODAY“Top Picks”;

入选Homecrux“CES 2026 Best Home and Outdoor Innovations”;

获得苏秦会颁发的“Best of CES”大奖。

万得厨品牌管理总监林燕妮在发布会上指出:“AI的厨艺比智商更重要,我们坚信如何让一台机器学会人类厨师的能力并且能随着数据的累积不断成长、学习以及精湛自己的厨艺,是未来智能厨房发展的方向。”正是基于这一理念,万得厨打通AI从感知、决策到执行的链路,推动厨电行业迈入“智能化决策”新时代。

技术赋能:全球用户见证,AI赋能烹饪

技术的价值,在CES现场得到最真实的回响。万得厨展位始终人流涌动,来自全球的参观者——从专业买家到家庭用户——纷纷驻足体验。他们亲手体验“关门即烹”、品尝由AI烹饪的菜品,从好奇到赞叹,从质疑到信服。众多体验者表示,产品在“易用性”、“出品稳定性”与“时间解放”上超出预期,真实感受到烹饪的便捷性。

这一体验的背后,是万得厨扎实的本地化能力。通过全球厨师顾问团队专业的烹饪数据训练,万得厨持续研发符合全球各地口味的菜谱,并邀请对应国家消费者参与试吃与优化。

万得厨总经理霍立谊表示:“我们每月通过OTA更新系统,让wan AIChef ultra不断向‘烹饪大师’迈进。”

这正是AI烹饪的真正意义:成为懂得烹饪艺术、并能自主决策的厨房伙伴。 科技媒体雷科技评论道:“厨房正从功能空间转向社交与情感空间。”万得厨正在重新定义人与厨房的关系——让烹饪回归家庭互动,让科技承载生活温度。

渠道落地:从展示到应用,体验触手可及

在CES现场,万得厨不仅展示了技术实力,更呈现了产品在实际场景中的可落地性。万得厨展区日均接待专业访客超3500人次,并吸引了超过30家S级主流渠道商与零售商的深入评估与合作洽谈。

展会期间,万得厨成功完成两个重要渠道市场落地:正式进驻洛杉矶比弗利山庄(Beverly Hills)的线下高端体验店——Inno Studio;成功与德国顶级高端厨房品牌Poggenpohl联合举办VIP专场体验活动。

清晰的产品路径与成熟的渠道支持,让全球合作伙伴与消费者看到,智能厨房并非概念,而是可立即融入生活的现实。这标志着万得厨“产品+体验”的商业模式,获得了北美前沿市场的认可。万得厨正稳步推进在北美及全球重点市场的渠道布局,确保产品更加顺畅进入家庭、酒店、高端生活空间等多类场景,实现从技术到体验的无缝衔接。

国际业界的关注,不仅在于产品自动化能力,更在于万得厨所展现出的强大文化包容性与场景普适性。系统内嵌菜谱横跨中西,并基于北美本地饮食偏好进行了深度调研与风味验证,让“未来厨房”真正贴合每一张餐桌。

未来拓展:立足全球视野,服务世界厨房

继去年9月德国IFA首秀后,美国CES成为万得厨国际征程的又一重要里程碑。北美市场的热烈反响,印证了全球消费者对健康、便捷、智能烹饪的共同期待。

以此为新的起点,我们将持续深化技术研发与全球本地化适配,与更多国际伙伴携手,引领下一代厨房交互系统的演进,将AI烹饪体验带入千家万户。

万得厨愿以AI智慧,重新定义世界厨房的未来——让科技有温度,让烹饪回归家庭,让美味连接世界。

注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

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FAQ回顾

万得厨在CES 2026获得了哪些奖项?

万得厨在CES 2026一举斩获三项权威荣誉:荣膺USA TODAY“Top Picks”;入选Homecrux“CES 2026 Best Home and Outdoor Innovations”;获得苏秦会颁发的“Best of CES”大奖。

万得厨的AI烹饪技术有哪些核心功能?

万得厨打通AI从感知、决策到执行的链路,支持“关门即烹”功能,通过全球厨师顾问团队的数据训练研发符合各地口味的菜谱,并每月通过OTA更新系统让AI厨艺持续成长。

万得厨在北美市场的渠道落地情况如何?

万得厨已正式进驻洛杉矶比弗利山庄的Inno Studio线下高端体验店,并与德国顶级高端厨房品牌Poggenpohl联合举办VIP专场体验活动,日均接待专业访客超3500人次。

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