倒计时⑤天 |「鲸象大赏」2025第五届商业创新大会 1·13 共启新篇！

Key Conference Information and Practical Insights

1. The conference will be held in Shanghai on January 13, focusing on business innovation and offering learning opportunities.

2. The core agenda includes deconstructing the operational logic of new retail, consumer trend insights, brand breakout strategies, and methodologies for creating hit products, shared by speakers such as Shen Li, Co-founder of Hema, and Miao Anqin, Chairman of Mujing Group.

3. The Jingxiang Awards will select the TOP 100 brands, with 100 judges (including professionals, media representatives, and KOLs) emphasizing consumer perspectives and returning to product essence.

4. A dinner will be exclusively invited for 100+ guests (e.g., founders of investment institutions and brands), unveiling six authoritative awards and providing a platform for networking and exploring new market directions.

Brand-Related Strategies and Trend Insights

1. In brand marketing, leaders of new consumer brands (e.g., Lu Yuyang of Shudao, Liang You of Tiao Hai Bar) will discuss brand breakout strategies in new scenarios to enhance brand influence.

2. Consumer trends and user behavior insights will be shared by Miao Anqin of Mujing Group, revealing market changes through industry evaluations.

3. For product R&D and hit product creation, experts like Liu Xuejie of Dewu Trendy Drinks and Cui Tao of Bayer E-commerce will provide methodologies from category innovation and e-commerce operations, emphasizing localized brand practices.

4. Long-term growth strategies will be analyzed by Zhang Guangming of ffit8 and Cao Hu of Kotler Consulting, focusing on brand positioning and steady innovation.

Market Opportunities and Response Measures

1. Growth opportunities will be highlighted through the Jingxiang Awards, which evaluate brands from a consumer perspective to reveal potential in emerging sectors like new retail and e-commerce.

2. The latest business models and collaboration methods, including resource matching and innovation initiatives, will support the implementation of benchmark cases and foster an efficient cooperation ecosystem.

3. Risk and opportunity alerts emphasize long-term practices to avoid short-term pitfalls; the dinner invites supply chain founders to explore new directions.

4. Strategic guidance from whitepapers will help businesses address market uncertainties with actionable methodologies.

Production and Design Needs, and Business Opportunities

1. Sessions on category innovation (e.g., Dewu Trendy Drinks) and localized brand cases (e.g., Xia Ke of Saucony) will offer insights for product optimization.

2. Business opportunities include participating in the Jingxiang Awards or collaborations, leveraging government and industry resources to build ecosystems for growth.

3. Digital and e-commerce inspirations from speakers like Cui Tao of Bayer E-commerce will reveal paths for digital transformation.

4. Design innovation实战 experiences from founders of emerging brands (e.g., Liao Honglin of Daily Lieke) will guide product iteration in niche markets.

Industry Trends and Solutions

1. The Jingxiang Awards establish a business innovation evaluation system, with the "Business Innovation Trends Whitepaper" providing long-term evolution directions.

2. Client pain points will be addressed through resource integration (government, capital, media), case studies, and promotions to tackle growth challenges.

3. Solutions like innovation pilot initiatives will empower sustainable value growth and help businesses implement benchmark cases.

4. While not technology-specific, agenda discussions on e-commerce operations offer practical references for innovative methods.

Platform Demands and Operational Management

1. Business demands for platforms, such as e-commerce operations discussed by Cui Tao of Bayer E-commerce, reveal the need for platform support.

2. As an ecological platform, the Jingxiang Awards have upgraded their agenda for comprehensive coverage, offering investment opportunities and inviting guests to the dinner.

3. Operational management and risk avoidance will be achieved through authoritative awards and resource matching, fostering an open, symbiotic ecosystem.

4. Platform collaborations will involve targeted invitations to 100+ industry service providers, promoting knowledge exchange and resource integration.

Industry Dynamics and Business Models

1. The Jingxiang Awards focus on disruptive changes in business formats, models, and scenarios, establishing an innovation evaluation system to reveal evolution trends.

2. New issues and business models, such as long-term growth paths shared by Zhang Guangming of ffit8, will analyze patterns in new retail and brand strategies.

3. While not directly addressing policies, the whitepaper offers strategic guidance and government resource linkages, providing case studies for policy research.

4. Representative cases and viewpoints from the TOP 100 brand selection, based on consumer perspectives, will provide a data foundation for research on authentic value.