飞猪:元旦假期客单价提升10% 出境游强劲增长

作者：龚作仁文章来源：Laborer

2025-12-19 20:07

作者：龚作仁文章来源：Laborer

2025-12-19 20:07

邦小白快读

全文速览

元旦假期旅游市场呈现强劲增长和丰富玩法。

1. 客单价同比提升10%，人均购买件数增9%，出境游预订量大超去年全程，显示消费意愿高涨。

2. 拼假攻略带动出行，如“请3休8”策略助游客高效休假，吸引更多人参与旅行。

黑马目的地提供独特体验和便利。

1. 吉林通化雪场以雪质优、价格低吸引滑雪爱好者；河南开封“万岁山”景区NPC表演吸引武侠迷；江西景德镇非遗体验如亲手捏瓷器热度攀升。

2. 广东清远、四川眉山因1至2小时车程近郊度假成为广州、成都首选，玩法丰富。

3. 上海、北京等大城市仍是热门，但新兴目的地增长快。

个性化玩法提升旅行乐趣。

1. 极光旅行、宠物随行等特色玩法热度增200%，跨年游如灯光秀搜索热度涨58%。

2. AI助手如飞猪“问一问”推荐目的地和玩法，哈尔滨滑雪和带娃话题最受关注。

元旦假期旅游数据揭示消费趋势和用户行为变化。

1. 05后预订人次增130%，显示年轻客群增长潜力；90后占比40%，客单价提升17%，表明“悦己型”消费增强，对高品质服务支付意愿更高。

2. 出境游持续火热，国际租车预订量增超200%，消费趋势向广阔区域延伸。

特色目的地品牌营销机会显著。

1. 吉林通化、河南开封等以“沉浸式体验”“高性价比雪场”标签吸引特定客群，品牌可借势产品研发如滑雪装备或场景化营销。

2. 用户追求个性化与跨年仪式感，如极光旅行热度飙升，品牌可开发相关产品迎合需求。

AI技术推动品牌渠道建设。

1. 飞猪AI助手定制攻略，提升用户决策效率，品牌可利用此技术增强营销精准度和用户互动。

元旦假期旅游市场带来增长机会和应对策略。

1. 出境游商品预订量超去年全程，国际租车增200%，显示增长市场在“四小时飞行圈”和新兴地如阿根廷、葡萄牙预订量增4倍以上，卖家可拓展相关产品线。

2. 拼假策略如“请3休8”带动消费需求变化，出游人数增，卖家可学习此模式优化促销。

风险与机会并存，需强化合作方式。

1. 年轻客群如05后增速快但需求个性化，卖家务必针对高端体验开发商品，避免低价竞争风险。

2. AI助手如飞猪“问一问”提升销售效率，卖家可学习其最新商业模式如AI推荐系统，加强合作伙伴关系。

正负面影响启示可操作点。

1. 跨年游搜索热度涨58%，带来正面商机；但热集中大城市可能加剧竞争，卖家需关注新兴目的地平衡风险。

旅游数据揭示产品生产和设计需求，带来商业机会。

1. 滑雪相关产品需求高，如吉林通化以雪场新、价格优吸引人，工厂可研发雪具或装备满足增长需求。

2. 沉浸式体验如河南开封NPC表演和江西景德镇非遗玩法热，工厂可设计互动型产品或文化衍生品。

近郊度假和数字化启示推进电商化。

1. 广东清远、四川眉山等近郊目的地因交通便利流行，工厂可生产轻便旅游用品或本地化设施。

2. AI技术如飞猪定制攻略广泛应用，启示工厂推进数字化生产，优化电商渠道以提升销售效率。

旅游行业发展趋势凸显新技术和解决方案需求。

1. 个性化体验玩法如极光旅行、宠物随行热度增200%，显示客户痛点在于定制化服务，服务商可开发相关解决方案如专属行程规划。

2. 出境游落地自驾火爆，国际租车预订量激增，服务商需优化租车服务应对增长需求。

技术应用缓解服务痛点。

1. AI助手如飞猪“问一问”咨询滑雪和带娃话题，解决客户信息查询痛点，服务商可推广类似AI工具提升效率。

2. 年轻客群消费行为变化，如05后增速130%，服务务需创新技术如数字化平台满足其偏好。

平台最新做法和运营管理需求显著。

1. 飞猪平台发布数据驱动决策，如客单价增10%、出境游增长，平台需强化数据分析和招商管理，吸引更多商家入驻。

2. AI助手“问一问”定制攻略，提升用户参与度，平台应推广此技术优化运营和用户粘性。

商业需求指向风向规避和合作机会。

1. 热门玩法如跨年游搜索热度涨58%，平台需管理内容推荐，避免过度集中风险，同时拓展新兴目的地合作。

2. 落地自驾需求增，平台可优化租车服务招商，并加强政策如拼假攻略支持，以规避市场波动风险。

元旦假期旅游产业新动向揭示商业模式和政策启示。

1. 客群结构变化如05后增速130%、90后悦己消费增强，显示新问题在年轻一代支付行为，研究者可分析商业模式如高端体验服务。

2. 出境游向新兴地如阿根廷、葡萄牙扩展，预订量增4倍以上，启示政策法规需支持国际旅游合作。

技术影响和产业趋势。

1. AI助手应用广泛，如飞猪定制攻略，改变旅游规划模式，研究者可评估其商业模式创新。

2. 拼假现象带动消费，政策启示在休假制度优化，以促进产业增长。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

The New Year holiday travel market showed strong growth and diverse travel trends.

1. Average spending per person increased by 10% year-on-year, with the number of items purchased per person rising by 9%. Outbound travel bookings surpassed the total for the entire previous year, indicating strong consumer willingness to spend.

2. Travel strategies such as "taking 3 days off for an 8-day holiday" helped tourists maximize their vacation time, attracting more people to travel.

Emerging destinations offered unique experiences and convenience.

1. Tonghua, Jilin attracted skiing enthusiasts with its high-quality snow and affordable prices; Kaifeng, Henan's "Wansui Mountain" scenic area drew martial arts fans with NPC performances; Jingdezhen, Jiangxi saw rising popularity for hands-on intangible cultural heritage experiences like pottery making.

2. Qingyuan, Guangdong and Meishan, Sichuan became top choices for weekend getaways from Guangzhou and Chengdu due to their 1-2 hour drive distance, offering diverse activities.

3. Major cities like Shanghai and Beijing remained popular, but emerging destinations grew faster.

Personalized travel experiences enhanced holiday enjoyment.

1. Special activities like aurora tours and pet-friendly travel saw a 200% increase in popularity, while New Year's Eve travel searches for light shows rose by 58%.

2. AI assistants like Fliggy's "Ask Anything" recommended destinations and activities, with Harbin skiing and family travel topics receiving the most attention.

New Year holiday travel data reveals evolving consumption trends and user behavior.

1. Bookings from Gen Z (post-2005) surged by 130%, highlighting the growth potential of younger demographics. Millennials (born in the 1990s) accounted for 40% of bookings, with a 17% increase in average spending, indicating stronger "self-reward" consumption and higher willingness to pay for premium services.

2. Outbound travel remained popular, with international car rentals increasing by over 200%, showing consumption trends expanding to broader regions.

Niche destinations present significant brand marketing opportunities.

1. Locations like Tonghua, Jilin and Kaifeng, Henan attracted specific customer segments with labels such as "immersive experiences" and "high-value ski resorts." Brands can leverage these trends for product development (e.g., ski equipment) or scenario-based marketing.

2. Users seek personalized experiences and New Year's Eve rituals, such as aurora tours. Brands can develop related products to meet these demands.

AI technology enhances brand channel development.

1. Fliggy's AI assistant creates customized travel guides, improving user decision-making efficiency. Brands can utilize this technology to enhance marketing precision and user engagement.

The New Year holiday travel market presents growth opportunities and strategic adjustments.

1. Outbound travel product bookings exceeded last year's total, with international car rentals up 200%. Growth markets include destinations within a "4-hour flight circle" and emerging locations like Argentina and Portugal, where bookings increased over fourfold. Sellers can expand related product lines.

2. Holiday strategies like "taking 3 days off for an 8-day holiday" drove changes in consumption demand, increasing traveler numbers. Sellers can learn from this model to optimize promotions.

Risks and opportunities coexist, requiring stronger collaboration.

1. Younger demographics like Gen Z are growing rapidly but have personalized demands. Sellers must develop high-end experience products to avoid low-price competition risks.

2. AI assistants like Fliggy's "Ask Anything" improve sales efficiency. Sellers can adopt similar business models, such as AI recommendation systems, and strengthen partnerships.

Positive and negative impacts offer actionable insights.

1. New Year's Eve travel searches rose by 58%, creating business opportunities. However, concentration in major cities may intensify competition, requiring sellers to focus on emerging destinations to balance risks.

Travel data reveals product manufacturing and design demands, creating business opportunities.

1. High demand for skiing-related products, such as those in Tonghua, Jilin, which attracts visitors with new ski resorts and competitive prices. Factories can develop ski equipment to meet growing needs.

2. Immersive experiences, like NPC performances in Kaifeng, Henan, and intangible cultural heritage activities in Jingdezhen, Jiangxi, are trending. Factories can design interactive products or cultural derivatives.

Suburban travel and digitalization insights drive e-commerce development.

1. Destinations like Qingyuan, Guangdong and Meishan, Sichuan are popular for their accessibility. Factories can produce lightweight travel gear or localized facilities.

2. Widespread use of AI technology, such as Fliggy's customized travel guides, highlights the need for factories to adopt digital production and optimize e-commerce channels for sales efficiency.

Travel industry trends highlight demand for new technologies and solutions.

1. Personalized experiences like aurora tours and pet-friendly travel increased by 200%, indicating customer pain points in customized services. Service providers can develop solutions like tailored itinerary planning.

2. Outbound travel with self-driving tours surged, with international car rentals skyrocketing. Service providers must optimize rental services to meet growing demand.

Technology applications address service challenges.

1. AI assistants like Fliggy's "Ask Anything" answer queries about skiing and family travel, resolving customer information needs. Service providers can promote similar AI tools to improve efficiency.

2. Changing consumption behaviors among younger demographics, such as Gen Z's 130% growth, require service innovations like digital platforms to cater to their preferences.

Platforms' latest practices and operational needs are evident.

1. Fliggy's data-driven decisions, such as a 10% increase in average spending and outbound travel growth, highlight the need for platforms to strengthen data analysis and merchant acquisition to attract more sellers.

2. AI assistants like "Ask Anything" create customized travel guides, boosting user engagement. Platforms should promote such technologies to optimize operations and user retention.

Business demands point to risk management and collaboration opportunities.

1. Popular activities like New Year's Eve travel searches rose by 58%, requiring platforms to manage content recommendations to avoid over-concentration risks while expanding partnerships with emerging destinations.

2. Growing demand for self-driving tours necessitates optimized car rental services and policies like holiday strategies to mitigate market volatility risks.

New Year holiday travel trends reveal business model and policy implications.

1. Shifts in customer demographics, such as Gen Z's 130% growth and millennials' "self-reward" consumption, highlight research questions about younger generations' spending behaviors. Researchers can analyze business models like premium experience services.

2. Outbound travel expansion to emerging destinations like Argentina and Portugal, with bookings increasing over fourfold, suggests policy support for international tourism cooperation.

Technological impact and industry trends.

1. Widespread use of AI assistants, such as Fliggy's customized travel guides, is changing travel planning models. Researchers can evaluate their innovation in business models.

2. Holiday strategies driving consumption offer policy insights for optimizing leave systems to promote industry growth.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

12月19日，飞猪发布的《2026元旦假期出游风向标》显示，在“请3休8”拼假攻略的强力带动下，消费者出游意愿高涨，旅游市场呈现出“玩得好、玩得多”的特征。截至目前，元旦假期客单价同比去年增长10%，人均购买件数同比去年增长9%。出境游延续了2025年暑期、“十一”假期的火热势头，商品预订量已大幅超去年元旦假期全程。

自带“沉浸式体验”“近郊微度假”“高性价比雪场”等特色标签的城市，成为了元旦假期出游的黑马目的地。吉林通化以雪质好、雪场新、价格优，吸引了大批滑雪爱好者；河南开封凭借“万岁山”景区沉浸感极强的NPC表演，成功圈粉一众武侠迷；江西景德镇则因能亲手捏瓷器、深度体验非遗玩法，热度持续攀升。此外，广东清远和四川眉山因1至2小时车程的交通便利、玩法丰富，分别成为广州和成都近郊度假的首选。上海、北京、广州、杭州、深圳、成都、南京、重庆、西安、武汉等依然是今年元旦假期的热门旅游目的地。

从客群结构来看，“新秀扩容、主力提质”的趋势尤为明显。飞猪数据显示，2005年后出生的05后预订人次增速最快，同比去年激增130%，彰显出年轻客群强劲的增长潜力。而1990年至1999年出生的90后则是元旦出游的绝对主力，预订人次占比达4成，且下单商品均价同比去年提升17%，这表明该年龄段游客对高品质服务与体验的支付意愿更强，“悦己型”消费特征愈发显著。

玩法上，游客对个性化体验与跨年仪式感的追求不断提升。飞猪数据显示，截至目前，极光旅行、宠物随行等特色体验类旅游玩法热度同比去年大增200%。此外，今年元旦的跨年氛围愈发浓厚，包括跨年演出、烟花秀、灯光秀等“跨年游”相关玩法的搜索游热度同比上涨了58%。

来自河北的王女士是“拼假”大军的一员，她表示：“这次特意带上‘毛孩子’，约了大学室友去上海跨年。这样既能把2025年剩余的年假休完，又不占用新一年的假期。我们已经安排了灯光秀和美术馆行程，主打深度的城市体验。”

出境游方面，“落地自驾”玩法火爆。飞猪数据显示，国际租车商品预订量在超过去年假期全程的基础上，同比激增超200%。目的地选择上，“四小时飞行圈”内的中国港澳、东亚及东南亚地区依然领跑；美国、澳大利亚跻身出境游热门目的地前十；阿根廷、尼泊尔、沙特阿拉伯、葡萄牙、匈牙利等目的地增速迅猛，预订量较去年增长均达4倍以上，中国游客探索世界的步伐正向更广阔区域延伸。

AI正成为游客定制攻略的得力助手。今年元旦，不少人选择咨询飞猪AI“问一问”，在AI的推荐下购买和出行。飞猪数据显示，在AI咨询的问题中，哈尔滨是热度最高的旅游目的地，滑雪是最受关注的玩法，“带娃出游”则是用户最常提及的出行话题。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

【版权提示】亿邦动力倡导尊重与保护知识产权。未经许可，任何人不得复制、转载、或以其他方式使用本网站的内容。如发现本站文章存在版权问题，烦请提供版权疑问、身份证明、版权证明、联系方式等发邮件至run@ebrun.com，我们将及时沟通与处理。

已点赞

好文章,值得被更多人看到

FAQ回顾

飞猪2026元旦假期旅游市场有哪些主要趋势？

飞猪数据显示，元旦假期客单价同比增长10%，出境游商品预订量大幅超过去年。05后游客预订人次激增130%，90后占比达40%且客单价提升17%，个性化体验类玩法热度增长200%。

元旦假期有哪些新兴的热门旅游目的地？

吉林通化（滑雪）、河南开封（NPC表演）、江西景德镇（非遗体验）因特色标签成为黑马。广东清远、四川眉山凭借1-2小时车程的交通优势成为广深、成渝近郊度假首选。

出境游在元旦假期呈现哪些新特点？

国际租车预订量同比激增超200%，港澳、东亚、东南亚等“四小时飞行圈”目的地领跑，阿根廷、尼泊尔等新兴目的地预订量增长超4倍，游客探索范围持续扩大。

标签:: 业界

拼多多年度股东大会：锚定中国供应链高质量、品牌化用三年在海外再造一个拼多多

Temu以让拼多多自己也惊讶的速度达到了相当的规模，这是中国供应链产业红利带来的关键一跃，也为国内供应链的发展，为拼多多和Temu下阶段的再造带来了新的契机。

电商平台 Temu 跨境电商

2025-12-19 17:11:43