追觅科技中国区2026合作伙伴大会圆满落幕 全面加速全场景布局

Dreame Technology Conference showcased its comprehensive ecosystem strategy and key advancements.

1. Under the theme "Dare to Innovate, Compete for a Shared Future," the event attracted over 500 core partners and featured a 1,000+ sqm immersive exhibition area with 40+ new products spanning major smart appliances, cleaning, personal care, kitchen appliances, and home categories.

2. A flagship store in Suzhou, spanning over 700 sqm, will open in February 2026, offering full-scenario smart solution experiences.

3. Since its launch in early 2025, the major appliance business has secured over RMB 2 billion in意向 orders, with a RMB 4 billion investment to build a 260,000 sqm headquarters base to strengthen R&D and manufacturing.

4. The company will focus on technological innovation to expand into multiple fields, creating human-centric proactive smart living, while collaborating with partners to optimize efficiency and drive growth.

Brand marketing strategy and product R&D direction.

1. Brand Marketing: The conference theme "Dare to Innovate, Compete for a Shared Future" and gathering of 500+ partners demonstrated an open, win-win approach; the flagship store enhances brand image through immersive experiences.

2. Product R&D: Investing in reusable technological capabilities to support multi-category synergy, such as smart home and appliance integration, for an elevated user experience.

3. Consumer Trends: Promoting human-centric, proactive smart living across all home scenarios, reflecting demand for integrated solutions.

4. Channel Building: The flagship store systematically presents solutions to attract consumers, while partner conferences strengthen the distribution network.

Growth opportunities and partnership models.

1. Growth Markets: Rapid expansion in major appliances, with over RMB 2 billion in意向 orders indicating strong potential; full-scenario coverage in cleaning and personal care opens new opportunities.

2. Partnership Models: Collaborating with 500+ core partners to deploy solutions and optimize operational efficiency; the flagship store serves as a learning platform for synergy.

3. Opportunity Alert: Entry into major appliances and other segments, plus production base investments, signal potential for smart home ecosystem partnerships.

4. Key Takeaways: Enhancing user experience through real-scenario demos; rapid business scaling strategies offer valuable lessons.

Production expansion and commercial opportunities.

1. Production: A RMB 4 billion investment to build a 260,000 sqm major appliance headquarters base, integrating R&D and manufacturing for multi-category production.

2. Design Needs: New products across smart appliances and cleaning categories require reusable,协同 designs for ecosystem interoperability.

3. Commercial Opportunities: Over RMB 2 billion in orders for major appliances, plus entry into kitchen and personal care, indicate broad market potential.

4. Digital Insights: Standardized product experiences through tech R&D offer lessons for factories to adopt e-commerce-ready production processes.

Industry trends and solution insights.

1. Industry Trends: Full-scenario smart living is the发展方向, with rapid market expansion across integrated home and appliance categories.

2. New Technologies: Advanced R&D builds reusable capability systems for product functionality linkage and experience extension.

3. Client Pain Points: Addressing cross-business synergy challenges through immersive exhibitions and flagship store experiences.

4. Development Trends: Tech-driven user experience optimization highlights the need for efficient operational support solutions from service providers.

Platform needs and operational strategies.

1. Platform Demand: The partner conference revealed strong merchant recruitment needs, with 500+ participants seeking collaboration; the flagship store attracts users as an experience platform.

2. Platform Approach: Immersive exhibitions demonstrate协同 capabilities, systematically presenting full-scenario solutions to enhance user experience and operational efficiency.

3. Merchant Recruitment: Events gather core partners; flagship store openings expand channels, with opportunities in the smart home ecosystem.

4. Operations Management: Tech investments strengthen service capabilities for long-term growth; risk mitigation strategies like steady business expansion offer learnings.

Industry movements and business model innovation.

1. Industry Dynamics: Strategic entry into major appliances is key, with over RMB 2 billion in orders; full-scenario strategy covers new directions like smart homes.

2. New Challenges: How to build reusable,协同 capability systems across categories to address ecosystem integration hurdles.

3. Business Models: Creating human-centric, proactive smart experiences through tech R&D and production base investments for sustained growth.

4. Policy Implications: Production base construction suggests industry support needs, highlighting regulatory recommendations for integrated R&D and manufacturing.