加快扩张！盒马在北京 深圳等地新开四店

Hema has opened four new stores in Beijing, Shenzhen, and Hangzhou, expanding into high-potential areas and enhancing daily convenience.

1. Store Locations: The Beijing Fangshan Longfor Paradise Walk store fills a gap in fresh retail in the city's southwest; the Shenzhen Huaide MixC store serves the western district; and two stores in Hangzhou—Shangcheng Longfor Paradise Walk and Chengbei Merchants Garden City—strengthen regional coverage.

2. Hangzhou now has over 50 Hema stores, reflecting deeper market penetration and the promise of "Fresh Life" delivery in as fast as 30 minutes.

3. Premium imported goods, such as imported fruits, king crabs, and Boston lobsters, are selling well, indicating consumer demand for quality living and Hema's strengthened product offerings.

4. Clear expansion plan: Nearly 100 new Hema Fresh stores are planned for the 2026 fiscal year, entering over 50 new cities, following the closure of non-core businesses to focus on main formats.

Hema's store expansion and premium product strategy highlight its channel development and consumer trend insights.

1. Channel Expansion: Opening stores in new areas like Beijing's Fangshan and Shenzhen's west district fills gaps in premium retail and broadens customer reach.

2. Product Development & Pricing: Strong sales of high-end items like imported fruits and king crabs reflect middle-class demand for quality living, offering brands insights for product line enhancement.

3. Consumer Trends: Shoppers' preference for imported and premium goods signals the need for brands to adapt marketing strategies to behavioral shifts.

4. Business Focus: Exiting non-core formats like X Membership stores to concentrate resources on Hema Fresh shows strategic optimization to target core demographics.

Hema's expansion reveals growth market opportunities and adaptable strategies amid shifting consumer demand.

1. Growth Markets: New stores in high-potential areas like Beijing's southwest and Shenzhen's west offer sellers a model for exploring untapped markets.

2. Demand Shifts: Hot sales of premium imported goods indicate rising consumer focus on quality living, suggesting sellers adjust product offerings and promotions.

3. Strategic Focus: Closing non-core operations (e.g., X Membership stores) to concentrate on main formats demonstrates risk avoidance through core business focus.

4. Collaboration & Expansion: Plans to open 100 stores and enter 50+ cities by FY2026 present partnership opportunities and a learnable expansion model.

Hema's store growth and product popularity offer insights for production and supply chain collaboration.

1. Production Demand: Strong sales of premium items like imported fruits and king crabs highlight the need for factories to enhance high-quality fresh goods production.

2. Business Opportunities: New store openings in areas like Beijing's Fangshan create potential for supply chain partnerships to provide fresh products.

3. Digital Commerce Integration: Hema's supply chain capabilities showcase e-commerce advantages, guiding factories to optimize production and logistics for digital channels.

Industry trends and consumer demand shifts reveal client pain points and service solutions.

1. Industry Trends: Simultaneous store expansions in three major cities, targeting high-potential zones like Hangzhou's dense areas, signal accelerated multi-regional retail penetration.

2. Client Needs: Consumers' pursuit of quality living and hot-selling imported goods point to pain points like convenience and freshness that service providers must address.

3. Solution Insights: Hema's 30-minute delivery and supply chain efficiency offer models for service enhancement; exiting non-core businesses highlights resource optimization support.

Hema's store strategy illustrates platform operations, merchant recruitment needs, and risk management practices.

1. Platform Demand & Practices: New stores in underserved areas (e.g., Beijing's southwest) meet merchant location needs; over 50 stores in Hangzhou boost regional operational strength.

2. Merchant Recruitment & Management: Plans for 100 new stores and 50+ city entries by FY2026 create clear partnership opportunities; focusing on core formats (Hema Fresh and NB) improves efficiency.

3. Risk Mitigation: Closing non-core businesses like X Membership stores (a Sam's Club rival) allows resource concentration to align with middle-class demand.

Hema's expansion and business adjustments reveal industry shifts and business model evolution.

1. Industry Trends: Four simultaneous store openings in high-potential areas like Beijing's southwest and Shenzhen's west mark retail's push into emerging residential zones.

2. Business Model Evolution: Exiting non-core formats (e.g., X Membership stores) to focus on main operations reflects model optimization in response to consumer demand changes.

3. Policy Implications: FY2026 expansion plans (100 new stores) indicate industry growth projections; premium goods' popularity hints at potential policy guidance areas.