东软获福布斯认可 入选“2025出海全球化领军品牌”

Neusoft Cloud Technology, a wholly-owned subsidiary of Neusoft Group, has been selected for the 2025 Forbes China Top 30 Global Leading Brands, recognized as the only comprehensive digital services technology company on the list for its leadership in digital services and global practices.

1. Its globalization strategy is dual-driven by AI and global expansion, providing enterprises with pathways to integrate into global markets. It serves over 20,000 clients across more than 110 countries, supported by over 20 round-the-clock delivery centers for global resource coordination.

2. Case studies demonstrate practical steps: a cross-border e-commerce case improved insights and response through data mining, public opinion alerts, and multilingual services; a manufacturing case drove local growth via compliance mechanisms and user behavior analysis, achieving business breakthroughs.

The honor reflects high growth and strong innovation, encouraging companies to evolve from global participants to value co-creators.

Neusoft's brand story is featured in the Forbes whitepaper as a typical case of value-driven globalization, highlighting the integration of brand marketing and user behavior on a global scale.

1. Brand export encompasses both technology and cultural systems, such as the public opinion management system showcased in the case study, which reshapes brand crisis management and enhances global recognition and satisfaction.

2. Consumer trend insights support product R&D, with data analysis predicting demand to inform product selection and marketing strategies—for example, observing multi-country user behavior to optimize repurchase rates.

The globalization strategy strengthens brand channel development, with Neusoft leveraging AI-driven digital experiences to gain competitive advantages.

Global expansion is viewed by Forbes as a structural opportunity to overcome domestic bottlenecks, mitigate supply chain risks, and access growth markets with favorable policies.

1. Policy interpretation, such as GDPR and LGPD compliance requirements, is addressed by Neusoft Cloud Technology through embedded ISO standards to reduce legal risks.

2. Opportunity alerts include localization adaptations that can boost market share, as illustrated by a manufacturing case transitioning from 'safe globalization' to 'born global'.

Collaboration models involve full-chain service support, with Neusoft's solutions enhancing response mechanisms.

The manufacturing case study demonstrates the need for product localization, combining compliance to unlock commercial opportunities and digital insights.

1. Product design must incorporate data iteration, such as integrating user behavior analysis into smart manufacturing for product innovation.

2. E-commerce insights emphasize efficient resource scheduling, with Neusoft's dual-track model advancing digital production processes.

Commercial opportunities are reflected in market access competitiveness, helping enterprises avoid risks and achieve value leaps.

Industry trends point to a new AI-driven model for global services, with Neusoft addressing client pain points and compliance challenges through three core digital capabilities.

1. New technology applications, such as AI-powered public opinion monitoring systems, provide real-time alert reports to enhance solution efficiency.

2. Client pain points include information silos and local regulations, tackled in case studies through data integration and multilingual services to build end-to-end lifecycle processes.

Solutions emphasize comprehensive, end-to-end services that support risk mitigation and growth for enterprises.

Enterprise demands on platforms focus on insights and service responsiveness, with Neusoft's practices offering operational management references.

1. Latest platform practices, such as 24/7 multilingual service mechanisms, boost user engagement—exemplified by an e-commerce platform achieving a virtuous cycle.

2. Risk mitigation is ensured through compliance mechanisms, including local team training to reduce legal exposure.

Merchant support encompasses global resource coordination, with Neusoft's experience aiding platform risk management.

Industry trends indicate a shift from product export to value export in globalization, with Neusoft's case revealing business model innovation and policy implications.

1. Emerging challenges, such as compliance barriers, are transformed into advantages under Neusoft's framework, strengthening recommendations for localized adaptation of policies and regulations.

2. Business model evolution moves toward value co-creation, as seen in cases where enterprises upgrade from participants to co-builders.

Policy implications include participation in international standard-setting to promote the establishment of global value chains.