飞猪：双11乐园门票及玩乐套餐售出超100万件

作者：龚作仁文章来源：Laborer

2025-10-30 16:51

作者：龚作仁文章来源：Laborer

2025-10-30 16:51

邦小白快读

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飞猪双11旅游产品销量创佳绩，重点信息包括乐园门票热销数据和消费趋势转变，实操干货涵盖可购买的热门商品和创新旅行方式。

1.销售数据方面：乐园门票及玩乐套餐累计销量超100万件，包车游和签证销量同比增超50%，度假商家成交额破千万家数大增。

2.热点商品实操：上海迪士尼双人套票覆盖万圣节、跨年夜等节日；宁夏沙坡头沙漠星星酒店套餐可预约至明年六月底，时间宽裕；邮轮产品如皇家加勒比通兑热卖。

3.消费趋势与机会：消费者更愿为品质和有趣买单，新商品如摩尔曼斯克极光团24小时成交破千万，年轻群体兴趣高；商家创新包车游服务，助力实惠出行。

飞猪平台助力品牌商在双11实现营销和产品创新，品牌渠道建设和价格竞争显著。

1.品牌营销策略：大型主题乐园如迪士尼、环球度假区推出“好价”活动商品，覆盖节日吸引客流；品牌合作案例包括松赞旅行直升机低空旅行套餐上线即热销。

2.消费趋势洞察：消费者旅行习惯转向品质和趣味，王新民指出更愿为体验买单；用户行为显示年轻群体偏好小众目的地如摩尔曼斯克极光团，性价比高。

3.产品研发启示：套票设计扩展可约日期（如迪士尼覆盖节日），邮轮通兑产品热销（皇家加勒比增30%用户）。

双11为旅游卖家提供增长机会和可学习商业模式，事件应对和创新带来正面影响。

1.政策解读与增长市场：飞猪平台鼓励商家创新货品形式（如境外包车服务通兑），助推成交额破千万商家数大增；趣欧旅游调研后推出极光团，24小时成交破千万。

2.消费需求变化：消费者偏好品质和新鲜感，邮轮旅行增长（国内邮轮销量增200%，三峡游轮单品超26000件）；可学习点：市场调研助力新产品开发，降低风险。

3.合作方式与机会提示：商家如趣欧旅游入驻飞猪快速成长，合作模式强调创新玩法；扶持体现在平台支持商家应对需求升级。

双11数据揭示产品生产需求和电商机遇，商业机会来自热销商品设计。

1.产品设计需求：套餐扩展如迪士尼套票更多可约日期和库存；三峡游轮通兑单品销量超26000件，强调灵活性和时长（沙漠酒店套餐至明年六月底）。

2.商业机会挖掘：邮轮销量大增200%（国内邮轮表现亮眼），乐园门票热销超百万件，显示旅游产品需求旺；生产可针对季节性主题如极光团。

3.数字化电商启示：飞猪平台促进销售增长（商家成交额破千万），通兑产品助力库存管理，数字化运营提升效率。

旅游行业服务商需关注趋势、痛点和解决方案，新技术助力客户需求应对。

1.行业发展趋势：邮轮旅行持续火热（国际用户增30%，国内销量增200%）；新消费方向如低空旅行和包车游通兑流行。

2.客户痛点解析：消费者需求转向品质和创新体验（王新民强调愿意为有趣买单），痛点包括预约灵活性（如扩展日期）；趣欧旅游案例显示调研重要。

3.解决方案建议：商家提供通兑产品如境外包车服务，松赞旅行直升机套餐解决新奇需求；服务可助力库存优化和数字化推进。

飞猪平台最新做法响应商家需求和规避风险，招商运营成效显著。

1.商业需求与平台做法：商家需创新商品适应消费变化，平台鼓励新形式如境外包车通兑；王新民强调拥抱市场升级，取得更好业绩。

2.平台招商与管理：新入驻商家趣欧旅游24小时成交破千万，案例显示招商成功；运营管理通过支持商家增长（成交额破千万数大增）。

3.风险规避策略：风险提示在消费趋势转向（需及时调整货品），风向把控强调可预约库存扩展（如沙漠套餐）减少压力。

双11数据反映产业新动向和商业模式问题，政策启示明显。

1.产业新动向：旅游消费升级（邮轮用户增30%，低空旅行兴起），新问题如如何满足年轻群体对小众主题（摩尔曼斯克极光团）的需求。

2.商业模式分析：通兑产品（如邮轮和包车游）热销代表新商业模型；案例显示趣欧旅游调研驱动模式创新，24小时成交破千万。

3.政策法规启示：王新民观点指出市场变化（品质需求增强），建议商家创新玩法；数据如销量超100万件提示政策支持电商发展。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Fliggy's 11.11 travel product sales hit record highs, with key highlights including strong theme park ticket sales and shifting consumption trends. Practical insights cover popular bookable items and innovative travel formats.

1. Sales performance: Over 1 million theme park tickets and activity packages sold cumulatively; car charter services and visa applications surged over 50% YoY; a significant increase in merchants exceeding ¥10 million in transaction volume.

2. Hot products in practice: Shanghai Disneyland's dual-ticket packages cover holidays like Halloween and New Year's Eve; Ningxia Shapotou Desert Star Hotel packages are bookable through June next year, offering flexibility; cruise products like Royal Caribbean's universal vouchers sold briskly.

3. Consumption trends & opportunities: Consumers increasingly prioritize quality and unique experiences—new offerings like Murmansk aurora tours surpassed ¥10 million in 24-hour sales, appealing strongly to younger demographics; merchants innovate with car charter services to enable affordable travel.

Fliggy’s platform empowers brands to achieve marketing and product innovation during 11.11, with notable focus on channel building and competitive pricing.

1. Brand marketing strategies: Major theme parks like Disney and Universal Studios launched “value-priced” holiday-themed packages to attract visitors; collaborations such as Songtsam Travel’s helicopter tour packages sold out quickly upon release.

2. Consumer trend insights: Travel habits are shifting toward quality and novelty—Wang Xinmin notes growing willingness to pay for experiences; younger users show strong interest in niche destinations like Murmansk aurora tours for their high cost-performance.

3. Product development takeaways: Package designs with extended booking windows (e.g., Disney’s holiday coverage) and universal cruise vouchers (Royal Caribbean saw 30% user growth) are driving sales.

11.11 presents growth opportunities and replicable business models for travel sellers, with event-driven innovation yielding positive outcomes.

1. Policy interpretation & growth markets: Fliggy encourages novel product formats (e.g., universal vouchers for overseas car services), boosting the number of merchants surpassing ¥10 million in GMV; Quou Travel’s research-led aurora tours exceeded ¥10 million in 24-hour sales.

2. Evolving consumer demand: Preference for quality and novelty is rising—cruise travel surged (domestic cruise sales up 200%, Yangtze River cruises exceeding 26,000 units); key takeaway: market research reduces risks in new product development.

3. Collaboration models & opportunities: Sellers like Quou Travel grew rapidly via Fliggy’s platform, emphasizing innovative offerings; platform support helps merchants adapt to demand upgrades.

11.11 data reveals production demand and e-commerce opportunities, with commercial potential tied to hot-selling product designs.

1. Product design needs: Expanded package options like Disney tickets with flexible dates and inventory; Yangtze River cruise vouchers sold over 26,000 units, highlighting flexibility and extended validity (e.g., desert hotel packages bookable through June next year).

2. Commercial opportunity insights: Cruise sales jumped 200% (domestic cruises performed strongly), while theme park tickets exceeded 1 million units—indicating robust travel product demand; production can target seasonal themes like aurora tours.

3. Digital e-commerce启示: Fliggy drives sales growth (merchants surpassing ¥10 million GMV); voucher products aid inventory management, and digital operations enhance efficiency.

Travel industry service providers must monitor trends, pain points, and solutions, leveraging technology to address client needs.

1. Industry trends: Cruise travel remains popular (international users up 30%, domestic sales up 200%); emerging trends include low-altitude tours and car charter vouchers.

2. Client pain points: Consumers prioritize quality and innovative experiences (Wang Xinmin emphasizes willingness to pay for novelty), with flexibility in booking dates as a key concern; Quou Travel’s case underscores research importance.

3. Solution recommendations: Merchants offer voucher-based services like overseas car charters; Songtsam’s helicopter packages meet demand for novelty; services can optimize inventory and digitalization.

Fliggy’s latest strategies address merchant needs and mitigate risks, with notable success in merchant recruitment and operations.

1. Business needs & platform actions: Merchants require innovative products to match consumption shifts—Fliggy promotes new formats like overseas car service vouchers; Wang Xinmin urges adapting to market upgrades for better performance.

2. Merchant recruitment & management: Newcomer Quou Travel achieved over ¥10 million GMV within 24 hours, demonstrating successful onboarding; operational support boosted merchant growth (surge in ¥10 million+ GMV sellers).

3. Risk mitigation strategies: Risks lie in slow adaptation to trend shifts (e.g., timely product adjustments); expanding bookable inventory (e.g., desert packages) reduces operational pressure.

11.11 data reflects industry shifts and business model challenges, with clear policy implications.

1. Industry trends: Travel consumption upgrades (cruise users up 30%, rise of low-altitude tours); emerging issues include meeting youth demand for niche themes (e.g., Murmansk aurora tours).

2. Business model analysis: Voucher products (e.g., cruises and car charters) represent new commercial models; Quou Travel’s research-driven innovation generated over ¥10 million GMV in 24 hours.

3. Policy启示: Wang Xinmin highlights market changes (growing quality demand), advising merchants to innovate; data like 1 million+ ticket sales suggest policy support for e-commerce growth.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

据飞猪消息，截至10月29日24时，双11乐园门票及玩乐套餐累计销量已超100万件，其中海内外门票、出境游跟团游、国内邮轮等活动商品累计销量已大幅超越去年双11全周期。包车游、签证等活动商品销量较去年同期增长均超50%。

飞猪双11大卖带动了旅游商家的强劲增长。飞猪数据显示，截至目前旅行社、乐园、邮轮等度假型商家中，双11活动成交额破1000万的商家数已大幅超越去年全周期。

每年飞猪双11，大型主题乐园、景区的玩乐商品都是“必囤款”。今年，长隆旅游度假区、上海迪士尼度假区、北京环球度假区、香港迪士尼乐园、上海乐高乐园度假区等品牌纷纷在飞猪推出既好玩、又“好价”的活动商品，不仅往年爆款悉数回归，体验也更全面了。例如，上海迪士尼度假区双人套票的可约日期更多，能覆盖万圣节、跨年夜；宁夏中卫沙坡头沙漠星星酒店的住玩套餐，可预约日期拉长至明年六月底，时间更宽裕、消费者的可约库存更多。

一价全包、松弛感拉满的邮轮旅行作为近年越来越火的度假方式，也在今年双11画出了亮眼的增长曲线。飞猪数据显示，双11国际邮轮的交易用户数较去年同期增长近30%，皇家加勒比游轮、MSC地中海邮轮、爱达邮轮等大牌的邮轮通兑是最受喜爱的货品。国内邮轮表现同样扎眼，飞猪数据显示双11国内邮轮活动商品销量同比去年大增200%，其中重庆新世纪游轮旗舰店推出的一款三峡游轮通兑产品，单品销量即超过26000件。

“我们希望大家在今年的双11里不仅能买到实惠，还能买到惊喜和快乐。”飞猪度假业务部双11活动负责人王新民说，“今天消费者的旅行习惯已经发生了变化，更愿意为了品质和有趣买单。因此在双11的货品筹备上，我们鼓励商家在形式和玩法上做新的尝试，拥抱市场的变化与升级，取得更好的业绩。”

王新民举例称，过去以常规日销为主的包车游商家，今年双11首次推出了境外包车服务通兑，上线即火爆；松赞旅行首次推出将直升机作为交通工具俯瞰川滇壮美山河的低空旅行套餐，该商品上线仅两小时，已吸引不少消费者购买并预约出行。

今年才入驻飞猪的趣欧旅游旗舰店，双11正式开售24小时店铺成交额即突破千万，主推的一款摩尔曼斯克极光旅游团很受消费者欢迎。负责人马静说，他和团队在组织货品前做过大量市场调研，认为极光是这个季节年轻消费者最感兴趣的主题之一，而摩尔曼斯克作为旅游目的地相对小众新奇、性价比也高，他们对此很有信心。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

飞猪双11乐园门票及玩乐套餐销量如何？

截至10月29日，飞猪双11乐园门票及玩乐套餐累计销量已超100万件，海内外门票、出境游跟团游、国内邮轮等活动商品销量大幅超越去年双11全周期。

飞猪双11哪些旅游品类增长显著？

包车游、签证商品销量较去年同期增长超50%；国内邮轮活动商品销量同比大增200%，国际邮轮交易用户数增长近30%。

今年飞猪双11有哪些热门旅游产品？

热门产品包括上海迪士尼双人套票、宁夏中卫沙坡头沙漠星星酒店套餐、三峡游轮通兑产品（单品销量超2.6万件）以及摩尔曼斯克极光旅游团等新奇主题游。

标签:: 业界

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