工业品数字化采购进入新周期 欧菲斯首推分布式电商

This article highlights that the industrial e-commerce sector has entered a new cycle of digital procurement, where industry competition has shifted from focusing on traffic and transactions to professional supply chain services. Ofsus has launched a new distributed e-commerce model to address long-standing industry pain points.

1. Key industry pain points: Industrial products include more than 30 million SKUs, with a large share of long-tail and non-standard products that demand highly specialized, segmented services. Core clients such as central government-owned enterprises and state-owned enterprises (SOEs) have strict requirements for fulfillment delivery, product consistency and warehouse management, and traditional simple online order settlement services can no longer meet their needs.

2. Core logic of the new model: Ofsus’s first-of-its-kind distributed e-commerce model partners with leading provincial-level industrial product distributors. It empowers partners across product, business and technical dimensions to help distributors complete digital transformation, then integrates local regional resources to build a nationally integrated digital industrial procurement service ecosystem that delivers win-win outcomes for all players across the industrial chain.

Industrial digital procurement has now entered a new cycle, and brands can capitalize on industry transformation trends by adjusting their channel and business layouts to capture new growth opportunities.

1. Industry development trends: The core value of the industry has shifted from traffic and orders to professional supply chain management and delivery services. Large clients such as central enterprises and SOEs increasingly prefer to connect directly with manufacturers, and their demand for end-to-end services is rising, creating new opportunities for brands to supply directly to large B2B clients.

2. Channel expansion opportunities: Most brands lack nationwide procurement resources and in-depth customer development capabilities. They can join Ofsus’s distributed e-commerce ecosystem, leverage its established office procurement delivery network, and collaborate with regional distributors to expand market reach and amplify channel capacity.

3. Benefits of the model: This model shares product and logistics systems, and leverages cloud-based WMS-enabled shared warehouses to standardize products and enable cross-regional channel sharing, helping brands expand market coverage and achieve sustained growth.

Industrial e-commerce has now entered a deep-water phase of development. Traditional industrial product distributors and sellers need to recognize industry shifts, seize transformation opportunities brought by the new model, and mitigate survival risks.

1. Industry risks and shifts: Upstream manufacturers are now supplying directly to key clients, while downstream clients are adopting centralized procurement. The internet has brought full price transparency, and the rise of professional service providers has reshaped the industry position of traditional distributors. Their original cooperation models with platforms are unequal, and distributors’ bargaining power and operating space have been steadily eroded.

2. New transformation opportunities: Ofsus’s distributed e-commerce model is open to cooperation with leading provincial distributors. It provides multi-dimensional support including full-category channel expansion, dedicated business assistance, and digital technology output, helping traditional distributors transform into digitally capable local comprehensive service providers.

3. Advantages of the model: The model focuses on equal win-win cooperation. It helps distributors break through constraints on capital, technology and product resources, build independent e-commerce operation capabilities, and expand their room for survival and growth.

Industrial procurement has entered a new digital cycle, and factories can capitalize on industry shifts, capture new business opportunities, and gain insights for digital transformation.

1. Shifts in product demand: Downstream purchasers are increasingly demanding higher product standardization. Large clients such as central enterprises and SOEs are gradually cutting out intermediaries to connect directly with factories. Factories can adjust their production strategies accordingly, improve product standardization, and capture business opportunities from direct supply to large clients.

2. Business expansion opportunities: Most factories face shortcomings in nationwide channel coverage and customer development capabilities. They can join Ofsus’s distributed e-commerce ecosystem, leverage the platform’s integrated network of national distributors and established delivery network, to quickly expand into nationwide markets and reach more customers.

3. Insights for digital transformation: Factories can draw on Ofsus’s end-to-end digital management approach, embed digital capabilities across production, sales, delivery and after-sales processes, improve overall operational efficiency, and adapt to market requirements of the new digital procurement cycle.

Industrial e-commerce has entered a new development cycle, and new demands and trends have emerged in the industry, bringing new development opportunities for service providers.

1. Industry development trends: The value of industrial e-commerce has shifted from its original focus on online transactions and traffic orders to in-depth supply chain integration and professional services. Industry players are now tapping deeper into the value of the supply chain ecosystem, creating broad market development space and substantially increasing demand for professional services.

2. Core pain points for key clients: The industry is inherently characterized by more than 30 million SKUs and a high proportion of long-tail non-standard products. Core large clients such as central enterprises and SOEs have extremely high requirements for fulfillment delivery and standardized services, while traditional distributors lack digital capabilities, and the unequal cooperation model between traditional platforms and distributors leaves prominent pain points unaddressed.

3. A referenceable solution: Ofsus’s distributed e-commerce model integrates regional distributors through equal and win-win partnerships, delivers end-to-end empowerment across product, business and technical dimensions to build localized service capabilities, and integrates resources to form a nationally integrated service ecosystem. This provides a new approach to solving industry pain points that is well worth reference for service providers.

Industrial procurement has entered a new cycle, which raises new requirements for platform operation. Platforms can adjust their layout directions, capture growth opportunities, and mitigate the risk of growth bottlenecks.

1. Shifts in industry demand: Clients are no longer satisfied with simple online ordering and settlement services. They now demand end-to-end professional services including accurate product matching, warehousing and logistics, and installation and maintenance. The original growth model driven by traffic and orders is no longer sustainable, and platforms must transform to avoid the risk of growth topping out.

2. A referenceable innovative approach: Ofsus’s distributed e-commerce model partners with leading provincial-level distributors, uses its digital platform Gongyuntong as a carrier, and empowers partners across multiple dimensions including product stocking, category expansion, business assistance and technology output to build localized service capabilities, before integrating regional resources to form a nationally integrated service ecosystem.

3. Model adaptability: This model solves the core pain point of nationwide fulfillment delivery for large clients such as central enterprises and SOEs, while enabling equal win-win cooperation between platforms and distributors and unlocking the value of existing supply chain resources. It holds high reference value for platforms looking to layout new business lines.

Digital industrial procurement has entered a new development cycle, with new industry trends and innovative business models emerging that represent an important direction for industry research.

1. New industry trends: Driven by the upgrading of procurement demand from large downstream clients such as central enterprises and SOEs, industrial e-commerce has entered a deep-water phase of development. The entire industrial production chain is undergoing overall systemic adjustment; the industry’s core value has shifted from traffic-based transactions to supply chain services; the industry position of traditional small B distributors is being reshaped, and the sector is entering a phase of consolidation and upgrading.

2. An innovative business model: Ofsus has pioneered the distributed e-commerce model, which draws on 7-Eleven’s integration logic. It partners with leading provincial distributors, delivers end-to-end empowerment to build their digital operation capabilities, helps them transform into local comprehensive service providers, and integrates regional resources to build a nationally integrated service ecosystem. The core of the model is to build equal, win-win partnership-based supply chain relationships.

3. New questions worth researching: It remains to be verified by the market whether this model can solve the long-standing industry problem of unequal benefit distribution between platforms and distributors, adapt to the industry’s characteristics of massive SKUs and a large share of non-standard products, and meet the high standard fulfillment requirements of large B2B clients. These open questions give the model high research value.