水星家纺：入驻美团官旗闪电仓后销售额增长530%

Overall 1: After Mercury Home Textiles joined Meituan's official flagship lightning warehouse, its product search conversion rate increased by 210% and sales grew by 530%, showing that traditional home-textile brands can achieve significant growth through on-demand retail channels.

1. Mercury Home Textiles joined Meituan's official flagship lightning warehouse in November 2025, and by August 2026 its sales had climbed sharply.

2. The official flagship lightning warehouse is an on-demand retail infrastructure Meituan Flash Sales builds for brands; hundreds of brands have already moved in, making it a new direct-to-consumer channel.

Overall 2: For general readers, the practical takeaway is that on-demand retail is reshaping the scope and method of daily shopping.

1. On-demand retail is moving from the store-warehouse-delivery era into the product era; over the next three years, every commercial district will add one million quality products, letting consumers get more branded genuine goods faster.

2. Categories like home textiles, which were previously bought mainly offline or through traditional e-commerce, are now entering the 30-minute delivery consumption scenario, making it more convenient for consumers to buy home-textile products.

3. A Ministry of Commerce official noted that the on-demand retail supply chain system is continuously improving, meaning more stable supply and a wider selection.

Overall 1: On brand channel building, the Mercury Home Textiles case offers a replicable example of incremental growth through on-demand retail.

1. Its sales rose 530% and search conversion grew 210% after joining Meituan's official flagship lightning warehouse, showing that on-demand retail can be a major growth engine for brands.

2. The official flagship lightning warehouse helps brands distribute efficiently and operate on-demand retail at low cost; with hundreds of brands already onboard, other brands can use this model to assess their own entry costs and expected returns.

Overall 2: On consumer trends and product development, the article signals that demand for immediate home-textile purchases is forming.

1. The sharp rise in product search conversion indicates stronger consumer intent to search for and buy home textiles on on-demand platforms, so brands should pay attention to this behavioral shift.

2. The Ministry of Commerce mentioned the continuous improvement of the supply chain and deepening R&D and promotion of private brands, suggesting that brands could develop exclusive specifications and packaging for on-demand scenarios to match the characteristics of 30-minute delivery.

Overall 1: On growth markets, on-demand retail has become a consensus channel for brands and retailers seeking incremental sales, and Mercury Home Textiles' data validates this trend.

1. After joining Meituan's official flagship lightning warehouse, Mercury Home Textiles achieved 530% sales growth and a 210% increase in search conversion, demonstrating the direct sales lift from on-demand retail.

2. Meituan said on-demand retail is entering the product era and will add one million quality products to every commercial district over the next three years, creating more supply and sales opportunities for sellers.

Overall 2: On response measures and opportunities, sellers can follow official statements and platform support programs.

1. Wang Bin, director of the Ministry of Commerce's Circulation Industry Promotion Center, said the on-demand retail supply chain system is continuously improving, and this official endorsement suggests a maturing policy environment.

2. Meituan Flash Sales launched the Product NEXT program, offering all-round support including precise product selection, efficient distribution, faster sell-through, and product development; sellers can use this program to lower operating costs and capture new growth.

Overall 3: On risk warning, rapid supply expansion also means intensifying competition, so sellers need to position differentiated products in advance.

1. With one million quality products added to every commercial district over the next three years, the risk of homogenized competition rises.

2. Sellers need to strengthen their product selection and sell-through capabilities to avoid being buried in the supply surge.

Overall 1: On product production and design requirements, the new supply logic of on-demand retail gives factories a clear direction for product development.

1. Meituan Flash Sales' Product NEXT program lists product development as a core support area, so factories can design small-size or convenient packaging products suited to 30-minute delivery and immediate use for on-demand scenarios.

2. Mercury Home Textiles' high growth in home-textile on-demand retail shows that even traditional categories have instant-demand needs, and factories can explore new product design opportunities in these categories.

Overall 2: On business opportunities, the shift from the store-warehouse-delivery era to the product era will drive new production orders.

1. With one million quality products to be added to every commercial district over the next three years, brands and platforms need fast product launches, requiring factories to provide small-batch, high-frequency flexible production.

2. Hundreds of brands have already entered official flagship lightning warehouses, and the supply chain system is improving continuously, giving factories the chance to connect with new retail infrastructure and gain incremental orders.

Overall 3: On digitalization and e-commerce insights, factories need to adapt to the efficiency requirements of on-demand retail supply chains.

1. As the on-demand retail supply chain continues to improve, factories must increase response speed and digital collaboration capabilities to keep pace with brands' efficient distribution and faster sell-through.

2. Factories can feed sales data from e-commerce and on-demand retail channels into production scheduling to improve order-matching efficiency.

Overall 1: On industry trends, on-demand retail is entering a new stage centered on product supply.

1. On-demand retail is moving from the store-warehouse-delivery era into the product era, with one million quality products to be added to every commercial district over the next three years; service providers should shift their focus toward optimizing product supply.

2. Mercury Home Textiles' strong sales growth shows the powerful pull on-demand retail exerts on brands, and the demand for supporting services will expand accordingly.

Overall 2: On client pain points and solutions, the main pain points for brands and retailers are efficient distribution and low-cost on-demand retail operations.

1. The official flagship lightning warehouse and the Product NEXT program provide a complete solution covering precise product selection, efficient distribution, faster sell-through, and product development; service providers can learn from this and offer standardized services.

2. With hundreds of brands already onboard, this solution has been validated in the market and holds replication and promotion value.

Overall 3: On new technologies, supply chain upgrades are driving new demand for technology services.

1. The Ministry of Commerce noted that the on-demand retail supply chain is continuously improving and private-brand R&D and promotion are deepening; digital technology services such as product-selection data, sell-through analytics, and product development tools will become more valued by clients.

2. Service providers can build data analytics and operations optimization products around the co-creation of the 30-minute product circle.

Overall 1: On the latest platform moves, Meituan has built direct-to-consumer on-demand retail infrastructure for brands through its official flagship lightning warehouse.

1. The official flagship lightning warehouse helps brands distribute efficiently and run on-demand retail at low cost; with hundreds of brands already onboard, it provides a replicable template for attracting brand partners.

2. Meituan Flash Sales launched the Product NEXT program, offering merchants all-round support in precise product selection, efficient distribution, faster sell-through, and product development, which helps boost merchant activity and stickiness on the platform.

Overall 2: On merchant recruitment and operations management, platforms can learn from Meituan's model to optimize their ecosystems.

1. By lowering entry barriers for brands and providing full-chain operational support, platforms can attract more brands and retailers into the on-demand retail system.

2. Co-building a 30-minute product circle with partners can help a platform form supply density and fulfillment advantages in regional commercial districts.

Overall 3: On direction and risk avoidance, platforms need to grasp the new growth logic of the product era.

1. Wang Puzhong, CEO of Meituan's core local commerce business, said the next stage of on-demand retail will move from the store-warehouse-delivery era into the product era, with one million quality products to be added to every commercial district over the next three years; product richness will become the primary driver of continued platform growth.

2. While promoting supply expansion, platforms must also watch product quality and fulfillment efficiency to avoid hurting consumer experience through rapid expansion.

Overall 1: On industry shifts, the on-demand retail track is seeing a significant transition from delivery competition to product-supply competition.

1. With Mercury Home Textiles' sales up 530% and search conversion up 210%, on-demand retail has become a consensus growth channel for brands and retailers, and its drivers merit in-depth research.

2. Wang Puzhong said the next stage of on-demand retail will move from the store-warehouse-delivery era into the product era, indicating that the competitive focus is shifting from infrastructure to product-supply capability; researchers can follow this evolution path.

Overall 2: On business models, the official flagship lightning warehouse and the Product NEXT program form a new business chain.

1. The official flagship lightning warehouse, as new infrastructure for brands to reach consumers directly, combined with support measures such as precise product selection, efficient distribution, faster sell-through, and product development, can serve as a typical case for studying on-demand retail product-supply models.

2. The goal of adding one million quality products to every commercial district over the next three years involves collaboration among platforms, brands, merchants, and factories, and the business model and benefit-sharing mechanism deserve exploration.

Overall 3: On policy recommendations and implications, official statements offer a policy perspective for research.

1. Wang Bin, director of the Ministry of Commerce's Circulation Industry Promotion Center, pointed out that the on-demand retail supply chain is continuously improving and that private-brand R&D and promotion are deepening; researchers can study the spillover effects of on-demand retail on supply chain upgrades and private-brand development.

2. The official recognition of on-demand retail means policy support may continue to increase, and researchers can propose policy recommendations around the relationship between on-demand retail, consumption growth, and industrial upgrading.