Yonghui Superstore achieved its first dual growth in same-store customer traffic and sales in nearly five years through strategic adjustments, with key actions and results outlined.

1. The first phase (June 2024–December 2025) focused on store network optimization and operational model adjustments, including refining store layouts, product assortment, and employee compensation to reshape the shopping experience.

2. 2025 data confirmed growth in both traffic and sales, while a CNY 35.24 million employee bonus distributed during the 2026 Spring Festival reinforced the profit-sharing mechanism.

3. The second phase (starting 2026) aims to achieve corporate health by June 2027, emphasizing refined management in merchandise, customer service, employee engagement, and corporate culture.

4. Supply chain reforms advanced the "product centralization" strategy, with the "Yonghui Custom" series seeing strong Spring Festival sales (e.g., salmon sales up 10x) and the private label "Quality Yonghui" growing over 70% month-on-month, targeting 500 best-selling products with annual sales exceeding CNY 100 million each.

Yonghui's brand collaborations and product development offer marketing opportunities and reflect consumer trends.

1. Brand Marketing: Co-created "Yonghui Custom" products with leading brands saw significant Spring Festival sales growth (e.g., chilled Norwegian salmon up 10x year-on-year, aromatic bananas up 4x, fresh eggs up nearly 2x), indicating strong holiday demand.

2. Product R&D: The private label "Quality Yonghui" launched nearly 60 new items in 2025, with Spring Festival sales rising over 70% month-on-month, aiming for 40% of total sales and 500 best-selling products with annual sales exceeding CNY 100 million each.

3. Consumer Trends: Custom products gained popularity, supported by supply chain reforms that enhance brand-channel integration, offering pricing and competitive insights.

Yonghui's adjustment strategy reveals market growth opportunities and actionable insights, covering policies and business models.

1. Policy Insights: The first phase emphasized store optimization and employee benefits, while the second phase focuses on refined operations targeting corporate health by 2027, highlighting merchandise, customers, employees, and culture.

2. Growth Markets: 2025 saw dual growth in same-store traffic and sales, with private label and custom products surging during Spring Festival (e.g., over 70% month-on-month), reflecting shifting consumer demand.

3. Collaboration Models: Co-creation of "Yonghui Custom" products offers partnership opportunities, while the employee bonus system (CNY 35.24 million distributed in 2026) serves as a team incentive.

4. Opportunities: Supply chain reforms advancing "product centralization" provide risk mitigation and positive impacts, such as digitalization insights for sellers.

Yonghui's supply chain reforms highlight production demands and collaboration opportunities, offering e-commerce insights.

1. Production Needs: The product centralization strategy requires high-quality custom goods, with factories able to participate in the "Yonghui Custom" series (e.g., chilled salmon, aromatic bananas, fresh eggs), which saw significant Spring Festival sales growth.

2. Business Opportunities: The private label "Quality Yonghui" aims to develop 500 best-selling products with annual sales exceeding CNY 100 million each, targeting 40% of total sales, creating production partnership potential.

3. Digitalization Insights: Adjustments focusing on store optimization and supply chain reforms offer lessons in e-commerce integration, such as assortment model improvements to boost efficiency.

Industry trends are shifting toward refined operations, with Yonghui offering solutions to address client pain points.

1. Industry Trends: Retail is prioritizing supply chain reform and product centralization, as seen in Yonghui's second-phase goal of achieving corporate health by 2027.

2. Client Pain Points: Intense competition necessitates experience redesign; Yonghui addresses this through store network optimization and employee benefits (e.g., profit-sharing bonuses).

3. Solutions: Adjustment strategies include store layout refinements and private label development ("Quality Yonghui" grew over 70%), providing digital and e-commerce integration insights.

Yonghui's operational improvements offer lessons for platform needs, covering merchant recruitment and risk mitigation.

1. Platform Demands: Efficient operations require store optimization and supply chain reforms; Yonghui's focus on product centralization strengthens merchant collaboration.

2. Latest Practices: Co-creation of "Yonghui Custom" products (with strong Spring Festival sales) and private label targets (40% sales share) demonstrate effective operational strategies.

3. Risk Mitigation: The refinement phase (targeting 2027 corporate health) and employee bonus mechanisms reduce risks, offering partnership models like profit-sharing.

Yonghui's adjustment case study reveals industry shifts and business model innovations, providing policy insights.

1. Industry Shifts: Transitioning from Phase 1 (store, product, and employee restructuring) to Phase 2 (refined operations) led to dual same-store growth in 2025, reflecting retail transformation.

2. Business Models: Supply chain reforms advance "product centralization"; the private label "Quality Yonghui" targets 500 best-selling products with annual sales exceeding CNY 100 million each, while profit-sharing (CNY 35.24 million employee bonus) strengthens corporate culture.

3. Policy Implications: Adjustments focusing on employee welfare and product optimization offer lessons, such as compensation reforms promoting corporate health, with data (e.g., Spring Festival sales growth) serving as research foundations.