马蹄迎新丨欢迎震坤行品牌负责人王玉清加入马蹄社

This article officially announces that Wang Yuqing, head of brand at ZKH, has joined Ma Ti She, a premium e-commerce community under Yibang Power. Key takeaways are as follows:

1. ZKH is a company focused on digitalizing industrial supply chains. Its core mission is to help enterprises upgrade their procurement management digitally, addressing key pain points in the current industrial MRO procurement space: opaque data, high management costs, unstable delivery, and difficult digital transformation.

2. ZKH has restructured traditional procurement and sales channels through end-to-end digital transformation, and provides integrated digital supply chain solutions. It currently serves more than 20,000 advanced manufacturing clients, has raised over 4.5 billion yuan in total funding, and its 2020 $315 million Series E round was the largest single funding round ever in China's industrial MRO sector.

3. Ma Ti She is a premium e-commerce community under Yibang Power, founded by Jia Penglei. It brings together 600 company founders and business leaders, and helps industry participants gain new insights, build new connections, and drive new growth.

For brand owners focused on brand building and industry trends, key takeaways from this article are as follows:

1. The current procurement trend in the industrial MRO sector shows that enterprises have strong demand for digital procurement upgrading. Traditional sales and procurement channels can no longer meet enterprises' demand for transparent, efficient and low-cost procurement, leaving enormous room for industry upgrading and growth.

2. ZKH has a clear brand positioning: customer-centric, focused on solving industry pain points, building industry service standards for digital supply chains, and establishing differentiated competitive advantages through channel restructuring. It has already acquired more than 20,000 advanced manufacturing clients and won backing from top-tier investors including Tencent and Yunfeng Capital.

3. Brand owners can access high-quality industry resources, connect with leading industry practitioners, unlock new opportunities for brand growth and expand professional networks by joining premium industry communities like Ma Ti She.

For industry-related sellers in the industrial sector, this article shares the following key insights and opportunities:

1. The industrial MRO procurement track currently sees clear growth opportunities. Traditional procurement and sales models suffer from multiple pain points including opaque data and high management costs, while enterprises have surging demand for digital procurement upgrading. Traditional sellers that fail to pursue transformation will face the risk of being replaced.

2. Sellers can reference ZKH's innovative business model: restructure traditional procurement and sales channels through end-to-end digital transformation, and provide clients with an integrated solution combining trading platform, digital services and smart delivery to precisely match client demand. This model has already been validated by both the market and investors.

3. Sellers can join premium e-commerce communities such as Ma Ti She to connect with 600 founders and business leaders from leading companies, gain new insights, access new resources, uncover more growth opportunities, and get the latest first-hand industry information.

For all types of manufacturing factories, key takeaways from this article are as follows:

1. Factories commonly face pain points in industrial MRO procurement: opaque data, high management costs, unstable delivery, and difficult digital transformation. ZKH's digital supply chain solution can help factories resolve these issues and achieve transparent, efficient and low-cost procurement.

2. It delivers clear inspiration for factories pursuing in-house digital upgrading: digital transformation on the supply side is a core component of a factory's overall digital upgrade. Partnering with a professional digital supply chain service provider can effectively cut procurement management costs and improve overall operational efficiency.

3. ZKH currently serves more than 20,000 advanced manufacturing clients and has strong capital backing. Factories can partner with ZKH to resolve their own procurement pain points, explore potential cooperation to unlock more business opportunities, and reference ZKH's path to advance their own digital transformation.

For service providers in the industrial supply chain sector, key takeaways from this article are as follows:

1. The core pain points of clients in the current industrial MRO supply chain space are clear: enterprise clients commonly face shared problems including opaque procurement data, high management costs, unstable delivery and difficult in-house digital transformation. This is the core entry point for service providers to tap into the market.

2. The industry development trajectory is clear: digital upgrading of industrial procurement supply chains is the definite future direction. Clients demand services with end-to-end digital transformation capabilities, rather than traditional procurement and distribution services. Market demand for integrated solutions far outpaces demand for single-function transaction services.

3. A mature, proven solution is already available for reference: service providers can restructure traditional industrial MRO procurement and sales channels to provide integrated digital supply chain solutions for clients. ZKH's model already serves more than 20,000 clients, secured the industry's largest single funding round, and earned recognition from both the market and investors. Service providers can reference this model to adjust their own business direction.

For industrial e-commerce platform operators, key takeaways from this article are as follows:

1. Currently, the core demand of enterprise clients for industrial MRO procurement platforms is to achieve transparent, efficient and low-cost procurement, and resolve the difficulty of in-house procurement digital transformation. Platform operators need to adjust their business direction around these core client demands, rather than remaining stuck at the traditional transaction matching layer.

2. A feasible direction for platform development is to build end-to-end digital transformation capabilities and restructure traditional procurement and sales channels. Instead of only providing information matching, platforms should offer integrated services combining a trading platform, digital services and smart delivery to meet clients' full-process needs.

3. For platform operation and merchant acquisition, platform operators can join premium e-commerce communities like Ma Ti She to connect with 600 leading industry founders and business leaders, expand merchant acquisition resources, gain the latest industry insights, avoid the risks of low efficiency and weak competitiveness that plague traditional procurement and sales models, seize the digital upgrading opportunity, and achieve platform growth.

For researchers focused on industrial internet and industrial supply chains, this article provides the following key insights:

1. Clear new industry trends have emerged in China's current industrial MRO procurement and sales space: traditional procurement channels carry widespread pain points and can no longer meet enterprises' demand for digital upgrading. Digital supply chains are restructuring traditional procurement and sales systems, and have become a high-growth key vertical track in the industrial internet sector.

2. ZKH's innovative business model has already been validated by both the market and investors: it leverages end-to-end digital transformation capabilities to restructure traditional industrial MRO procurement and sales channels, and provides enterprises with an integrated digital supply chain solution combining a trading platform, digital services and smart delivery. It currently serves more than 20,000 advanced manufacturing clients.

3. Capital holds high recognition for this track: ZKH has raised over 4.5 billion yuan in total funding, and its 2020 $315 million Series E round was the largest single funding round in China's industrial MRO sector, with a shareholder base including multiple top-tier investment institutions and industrial capital. In addition, this article showcases a new development model for industry communities: premium practitioner communities such as Ma Ti She have become a new载体 to aggregate industry resources and drive industry development.