主题诠释

INTERPRETATION

The 6th Global Cross-border E-commerce Summit has been successfully held for five sessions. With the theme of "new situation, new business models", this session, relying on Zhejiang's manufacturing and cross-border e-commerce development, will invite global industrial representatives to discuss opportunities in the new dual-circulation development and new modes of real economy’s access into new foreign trade models in order to accelerate digital transformation and upgrading.

组织机构

ORGANIZATION

主办单位
Ministry of Commerce, Zhejiang Provincial People’s Government
承办单位
Hangzhou Municipal People’s Government, Zhejiang Provincial Department of Commerce, China Association of Trade in Services(CATIS)
会议议程

AGENDA

07.28 09:30-11:30

Opening Ceremony & Main Forum

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07.28 13:30-17:10

Innovation and Development Sub-forum

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07.29 09:00-12:00

DTC Brand Independent Website Sub-forum

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07.29 09:00-12:00

Brands Going Global Sub-forum

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07.29 13:30-16:30

Cross-border E-commerce Investment and Financing Sub-forum

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07.29 13:30-17:00

Cross-border E-commerce Talents Sub-forum

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Opening Ceremony & Main Forum

2022.07.28 09:30-11:30

Banquet Hall, 3/F

 

Opening ceremony

09:30-09:35

Opening address by the host

09:35-09:50

【Leader’s Message】

Leader from Ministry of Commerce

Leader from Zhejiang Provincial People’s Government

Leader from Hangzhou Municipal People’s Government

09:50-10:00

【Video Address】

Former Deputy Minister of the Ministry of Foreign Trade and Economic Cooperation Former Director

and Secretary General of Boao Forum for Asia Joint chairman of Global CEO Conference Chairman of Center for China and Globalization (CCG)Long Yongtu

10:00-10:15

【Video Address】

Mexican Ambassador to ChinaJesús Seade

Charge d'Affaires, Embassy of the Republic of Colombia in ChinaDaniel Mesa

Consul General of the Argentine Republic in ShanghaiLuciano Tanto Clement

Consul General of the Grand Duchy of Luxembourg in ShanghaiMr. Vincent Hieff

Managing Director, China Operations and Chief China Representative of China-British Business CouncilTom Simpson

10:15-10:25

【Authoritative Release】

List of 2022 Hangzhou Cross-border E-commerce Potential Enterprises

List of 2022 Hangzhou Cross-border E-commerce Benchmark Enterprises

10:25-10:45

【Keynote Speech】 The Development of Digital Economy Calls for Global e-Commerce Rules

Former Deputy Director-general of the World Trade Organization (WTO), Yi Xiaozhun

Ambassador Extraordinary and Plenipotentiary and Permanent Representative of China to the WTO, and former Vice Minister of Commerce

 

Topic: Real Economy and Trade Digitization

10:45-10:55

【Signing Ceremony】China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Zone signs a memorandum of strategic cooperation with Alibaba's overseas digital business sector and Cainiao Net

10:55-11:15

【Theme Speech】Build a Digitized Outlet to the World

Vice President of Alibaba Group, General Manager of Alibaba.comZhang Kuo

11:15-11:35

【Theme Speech】 The Growth Engine for the Shift from Made in China to Global Brands

Vice President of Amazon China, Director of Chinese Sellor Services of Amazon Global Selling Song Xiaojun

11:35-11:55

【Theme Speech】 Dual-circulation practices of high-quality development

President of Zhejiang Hengfeng Holding GroupBen Yang

Innovation and Development Sub-forum

2022.07.28 13:30-17:10

Banquet Hall, 3/F

13:30-13:40

【Incentive Policy】Cross-border e-commerce policies promote industrial innovation and practice

Director and Executive Deputy Director of Hangzhou Municipal Bureau of Commerce (FREE Trade Commission)Yong-fang wang

13:40-13:50

【Unveiling Ceremony】

Unveiling Global Cross-border E-commerce Brand Research Center

Global Cross-border E-commerce Brand and Design Innovation Center

Global Cross-border E-commerce Brand Operation Center

13:50-14:40

【Going Global】Brands going global and high-quality foreign trade

Chairman of the Board of Ebrun and Director of Ebrun Think Tank Zheng Min

Chairman of China Electronic Commerce Association and Former Inspector of Department of Electronic Commerce and Information of Ministry of CommerceNie Linhai

Full-time deputy director of Hangzhou Free Trade CommissionChen Weijing

Chairman and Chief Product OfficerLane Shaw

the founder of brand, is currently chairman and president of SunchaChenglie Zheng

President of EVERICH AND TOMIC HOUSEWARES CO.,LTDMichael Yao

14:40-15:00

【Payment Innovation】The innovative model of buy first and pay later empowers cross-border e-commerce

Director of Atome ChinaJacob

15:00-15:20

【B2C Innovation】Changes AliExpress brings to sellors in 2022

AliExpress merchant Operation DirectorCrystal Li

15:20-15:40

【B2B Innovation】Ten new trends of B2B cross-border e-commerce independent websites

CEO of Hangzhou Siyiou Network Technology Co., Ltd.He Xuming

15:40-16:40

【Model Innovation】Boutique model marks a turning point of cross-border e-commerce

Vice President of Lilangda Group/President of Yuxin Consulting ServiceWan Xiaowen

The founder and CEO of ThousandShores Group.Eric He

Founder of the ESKIMO Technology Co LtdChen Shirong

Founder of Hangzhou Joinin cross border e-commerceFrank Zheng

Founder of Hangzhou Aofis Technology Co., Ltd.Jason Wang

16:40-17:10

【Globalization】From Chinese brands to global global brands

General Manager of E-commerce Service Division and Vice President of Anker Innovations Technology Co.,Ltd. Joe Wu

DTC Brand Independent Website Sub-forum

2022.07.29 09:00-12:00

Banquet Hall 1, 3/F

09:00-09:20

【Market】Analysis and interpretation of online consumption trends of overseas users

General Manager of Adobe Digital Experience ChinaLeon Dai

09:20-09:40

【Orientation】Key elements for Chinese enterprises to establish good DTC brands

Head of Business Development, Shopify ChinaDu yi

09:40-10:00

【Smart Manufacturing】How do customized DTC brands explore global market?

Founder and CEO of Vango GroupHu Pengcheng

10:00-10:20

【Payment】How do DTC brands tap payment potential and efficiently seize emerging markets?

Director of PayerMax Global Business Stella Wu

10:20-10:40

【Marketing】Snapchat’s marketing: new overseas strategies of brands under the trend of Metaverse

E-commerce Director of Snapchat ChinaElla Li

10:40-11:30

【Dialogue】What is the driving force behind the sustainable development of DTC brands?

General Manager of KA Division, SHOPLINE ChinaWang Yanli

Founder of Guangzhou Lita Information Technology Co., Ltd. and APORRO,Jerry Chen

Founder and Managing Director of Guangzhou SUGA Technology Co., Ltd.JaronTam

the founder of Zhejiang BTL Innovation Technology GroupFico

Founder of Keta FurnishingXie He Ming

Brands Going Global Sub-forum

2022.07.29 09:00-12:00

Banquet Hall 3, 3/F

09:00-09:10

【Policy】The key role of export credit insurance in the development of foreign trade

General Manager of Sales Department of Zhejiang Branch of SINOSUREJIN HUI

09:10-09:30

【Platform】Global innovation and local empowerment, Amazon helps Chinese brands go global

Brand Protection and Success Lead, Amazon Global SellingTang Hao

09:30-09:50

【SaaS 】The road toward an independent website for globalization of brands

General Manager, East China region, Shoplazza TechnologyAda Liu

09:50-10:10

【Marketing】With changes of overseas traffic, what is the right way for overseas brand marketing?

Founder and CEO of Pongo (Shenzhen) Technology Company LimitedNathan Na

10:10-10:30

【Technology】 Under the new trend of brand globalization, how cross-border enterprises can improve business efficiency via "Google Cloud Ecology"

General Manager of Master Concept in ChinaLiang Zhixing

10:30-10:50

【Oversea Location】See through the logistics mist to discover the 2022 trend of oversea location operation

Vice President of Zongteng GroupLi Cong

10:50-11:10

[platform] Explore Rakuten : what is the correct posture for Chinese brands to sail to Japan?

the person in charge of Chinese business of Rakuten Group, IncHiroshi Shu

11:10-12:00

【Localization】To overseas service providers: localization is the authentic brand

Editor-in-chief of Cross-border E-commerce Channel of EbrunHe Yang

CEO of MTC International Secretary general of Alibaba Global Digital Talent AllianceZhou Yong

Global Vice President and Partner of Hangzhou Pingpong Intelligent Technology Co,Ltd., General Manager of Pingpong Global Institution GroupAaron Xu

CAINIAO Global Supply Chain -Global Freight Department-General ManagerGeorge Mao

Deputy General Manager, AVASK ChinaJohn Pen

Cross-border E-commerce Investment and Financing Sub-forum

2022.07.29 13:30-16:30

Banquet Hall 3, 3/F

13:30-13:50

【Trend】Freezing winter or golden era? What is the next stop for cross-border e-commerce investment?

Funding Partner of Frees Fund <has invested in Cider, Patpat and other globalized companies>Chen Shi

13:50-14:10

[Opportunity] Under the trough of cross-border cycle, what value depressions are capital still optimistic about?

Partner of Incapital <Has invested in Lazbao, youpik, desty, fridayin and other globalized companies>Jim Jiang

14:10-14:30

[Compliance] What kind of cross-border enterprises can cross the cycle?

Partner of Vision Plus Capital <Has invested in Zhuben, Fordeal, Fantuan Delivery and other globalized companies>James

14:30-14:50

【M&A】Why do capitals acquire corporate brands registered on Amazon ?

General Manager of Rainforest ChinaCarson

14:50-15:10

【Reform】The Rise of China's New Multinational Corporations

Founding Partner of Whale CapitalHuo Zhongyan

15:30-16:30

【Q&A】Investors answer questions and interacts with questioners.

15:10-15:30

【Discussion】What is the biggest challenge for companies going overseas in 2022? What is the profit model that brand operators or service providers most want to achieve?

Cross-border E-commerce Talents Sub-forum

2022.07.29 13:30-17:00

Banquet Hall 1, 3/F

13:30-13:40

【Leader’s Message】 Leaders of Zhejiang Provincial Commercial Department

13:40-14:00

【Theme Speech】Sharing of Hangzhou’s experience in cross-border e-commerce talents training

Grade I Investigator and Director of Cross-border E-commerce Office of Hangzhou Free Trade Zone Administrative Commission Wu Changhong

14:00-14:20

【Launch】Cross-border e-commerce 1+X subjects education

General Manager of Zhejiang Foreign Service International Education and Training Center, Vice Chairperson of Hangzhou Zhongzhi Cross-border E-commerce Talent PortGuo Yan

Dean of the School of International Education, Zhejiang Electromechanical Vocational and Technical CollegeTao Yu

Director of Government Affairs, AliExpressCai Xiaohui

Director of School-Enterprise Cooperation of Alibaba.comSun Mengyang

14:20-14:40

【Theme Speech】Planning of Amazon Seller Central Asia-pacific Seller Training Center

Director of Amazon Global Selling Asia-Pacific Seller EducationRego Huang

14:40-15:00

【Theme Speech】Campus Talent Program Interpretation

Sales Supervisor of eBay East ChinaEric Zhou

15:00-15:20

【Theme Speech】Global digital talents contribute to globalization of brands

Senior manager of Alibaba Group eWTP International Digital Talent TrainingZhuang Cengdi

15:20-15:40

【Theme Speech】Organizational and cultural construction for global cross-border e-commerce talents

Founder and CEO of WotoKOLJames

15:40-16:00

【Theme Speech】How to build a cross-border e-commerce talent ecosystem

Head of New Business Scaled Manager of Google Greater ChinaLizzy Fan

16:00-16:20

【Authentic Release】Interpretation of the whole-link knowledge system for cross-border e-commerce talent training and release of cross-border e-commerce core curriculum standards

Executive President of China (Hangzhou) Cross-Border E-Commerce CollegeWU BEI

参会嘉宾

SPEAKERS

张阔

阿里巴巴集团副总裁、国际站总裁

宋晓俊

亚马逊中国副总裁、亚马逊全球开店中国卖家拓展负责人

项乐宏

乐歌股份董事长兼首席产品经理

郑承烈

双枪科技董事长兼总裁

彭嘉屺

亚马逊中国副总裁

薛剑

Shopify大中国区总裁

樊繁

Atome中国区负责人

李昶冰

阿里巴巴全球速卖通商家运营总监

万晓文

利朗达集团副总裁

何定

千岸科技 创始人兼CEO

郑宏炳

杭州聚英电子商务有限公司

王鲁健

恒健家居CEO

戴建宏

Adobe数字体验中国区总经理

胡鹏程

梵海集团创始人兼CEO

毛力

Meepo Board创始人兼CEO

李洋

Snap中国区商务总监

张剑飞

基业长青创新科技集团创始人

金晖

中国出口信用保险公司浙江分公司营业部总经理

唐浩

亚马逊全球开店品牌保护和成长负责人

刘倩

店匠科技(Shoplazza)华东大区总经理

那昕

红毛猩猩(深圳)科技有限公司CEO

周洋

日本乐天集团中国事业负责人兼乐天深圳总经理

徐征

PingPong全球副总裁及合伙人、全球机构事业群总经理

蒋舜

盈动资本合伙人

黄锦彬

亚马逊全球开店亚太区卖家培训负责人

王琦

元璟资本合伙人

Carson Lan

雨林/Rainforest中国区总经理

彭俊

阿佤思珂中国副总经理

Jaron Tam

SUGA创始人&CEO

陈世荣

杭州爱斯基摩人家纺有限公司董事长

樊纾

谷歌大中华区新客户业务部东区负责人

胡煜

卧兔网络创始人兼CEO

毛灵可

菜鸟国际供应链全球货运部总经理

伍蓓

中国(杭州)跨境电商学院执行院长

Jerry陈群成

APORRO品牌创始人

霍中彦

合鲸资本创始合伙人

杜怡

Shopify大中华区营销主管

梁志兴

思想科技集团中国区总经理

王艳丽

SHOPLINE中国区KA事业部总经理

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参会指南

THE SCHEDULE

场地位置:

杭州泛海钓鱼台酒店

交通指引:

1. Hangzhou East Railway Station, 6.2 km from the venue, 19 minutes;

2. Hangzhou Station, 4.6 km away from the venue, 12 minutes;

3. Hangzhou Xiaoshan International Airport, 25 km away from the venue, 24 minutes.

餐饮指南:

NO. 1 Fortune Financial Center

地点:37 Jiefang East Road, Shangcheng District, Hangzhou, Zhejiang Province, China

价格:68

NO. 2 International Times Square

地点:Qianjiang International Times Square, Citizen Street

价格:85

酒店指南:

NO. 1 Diaoyutai Hotel Hangzhou

地点:65 Wuxing Road, Shangcheng District, Hangzhou, Zhejiang Province, China

价格:1632

NO. 2 Ji hotel - Qianjiang New Town Store

地点:29 Jiefang East Road, Shangcheng District, Hangzhou, Zhejiang Province, China

价格:399

合作伙伴

PARTNER

PARTNER

MEDIA

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参会报名

GuoYumeng 15011513201

媒体合作

Yang Xuan 13716146420

会议合作

Sun Ran 18311036036

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