0.6%费率叠加百亿补贴，千川·乘方以AI提效开启经营新范式

Douyin E-commerce has launched "Qianchuan Cube," an intelligent product designed to help merchants optimize operations for predictable growth.

1. The product features: Qiance for unified budget allocation that automatically distributes resources across ads and creator collaborations based on comprehensive ROI; Qianyi, which uses AIGC to dynamically generate millions of marketing creatives and provides operational suggestions via an AI assistant; and Qianxun, which leverages multimodal models to predict user needs and stimulate latent consumption.

2. Support policies include a 0.6% reduction in e-commerce service fees and billions in coupon subsidies, with smart coupon distribution precisely targeting high-conversion users to lower merchant costs.

3. The strategic shift moves from optimizing individual ad campaigns to managing full-funnel business ROI, ensuring growth is predictable and manageable while avoiding issues where high efficiency in isolated areas fails to deliver stable overall results.

Douyin E-commerce's new product offers user behavior insights and marketing optimization tools to support brand building.

1. User behavior trends show a continuous journey from watching videos to searching, purchasing, and sharing—blurring the lines between content and product discovery, and revealing new opportunities for brand channel development.

2. Brand marketing tools include Qianyi’s AIGC capabilities for automated creative generation and iteration, reducing manual effort, while Zhitouxing AI analyzes operational issues and offers real-time solutions to refine content strategy and competitive pricing.

3. Demand forecasting insights: Qianxun anticipates latent consumer needs through multidimensional analysis of products, content, and user behavior, helping brands proactively adapt product development and respond to market shifts.

Douyin E-commerce’s policy and tech upgrades present growth opportunities and practical guidance for sellers.

1. Policy benefits: A 0.6% fee reduction and a billion-yuan subsidy program lower operational costs through smart coupon targeting, offering a more stable revenue structure.

2. Shifting consumer behavior: Users now engage in a seamless journey from content to purchase, creating new market opportunities. AI tools like Qianyi and Qianxun help sellers navigate demand fluctuations and uncover new growth areas.

3. Key takeaways and collaboration models: Qianchuan Cube integrates budget, content, and creator collaboration for full-funnel optimization. The latest business model emphasizes moving from reliance on hit products to sustainable growth, with AI tools enabling scalable replication of successful operations.

New e-commerce tools offer digital insights and business opportunities to optimize production.

1. Product design inspiration: Qianyi’s AIGC-generated creatives and user feedback loops demonstrate how content can drive product design, offering ideas for refining production processes based on marketing responses.

2. Business opportunities: Support policies like the 0.6% fee reduction lower entry barriers, while Qianxun’s demand forecasting helps factories identify potential markets and improve sales efficiency.

3. Digital transformation insights: Qiance’s unified budget management and AI tools illustrate how to integrate e-commerce resources, guiding factories toward digital adoption, cost structure optimization, and reduced waste.

Industry trends and new tech solutions address key client pain points.

1. Industry evolution: In the era of Marketing 3.0, AI capabilities are shifting from ad-driven to operation-focused, with content and commerce integration driving demand for holistic optimization.

2. New technology applications: Qianyi uses AIGC for dynamic creative generation; Qianxun applies multimodal models for demand prediction; and Zhitouxing offers multi-agent analysis—collectively boosting efficiency.

3. Client pain points and solutions: Merchants often face issues like high efficiency in single areas but unstable overall performance. Qianchuan Cube addresses this through unified ROI management and budget allocation, offering scalable operational models.

Platform innovations respond to commercial needs and enhance operational management.

1. New commercial approaches: As merchants seek predictable growth, Douyin introduces Qianchuan Cube, integrating Qiance, Qianyi, and Qianxun for unified budget control and AI-driven full-cost optimization.

2. Merchant acquisition and operations: Support policies such as the 0.6% fee cut and billion-yuan subsidies attract sellers, while AI assistants provide industry insights and operational guidance, strengthening platform appeal. Operations focus on predictable, manageable growth to mitigate single-point risks.

3. Risk mitigation: Shifting from ad ROI to business ROI reduces overall instability, with ongoing policies like the 2025 cost-reduction strategy ensuring long-term stability.

Industry shifts and business model changes offer policy and strategic insights.

1. Emerging trends: In Marketing 3.0, AI drives operational optimization, content and commerce boundaries blur, and continuous user behavior highlights new challenges like holistic cost management.

2. Business model analysis: The shift from single-point ad buys to full-funnel business ROI systems, exemplified by Qianchuan Cube’s integration of budget, content, and demand prediction, enables sustainable growth. This reflects Douyin E-commerce’s strategic pivot from ad optimization to operational service structures.

3. Policy implications: Relief measures such as fee reductions and subsidies have supported low-cost growth, suggesting that future policies should emphasize holistic optimization and sustainability.